Results 51 to 60 of about 622 (185)
Investigation of Social Media Metrics With Respect to Demand Modeling for Promotional Products
Journal of Forecasting, Volume 45, Issue 2, Page 850-866, March 2026.ABSTRACT Social media (SM) has revolutionized the way companies connect with customers, enabling more personalized marketing strategies and enhancing engagement. With platforms like Facebook offering detailed user data, businesses can create more targeted advertising campaigns. This paper proposes an approach to categorizing SM variables based on their
Yvonne Badulescu +3 more
wiley +1 more source
Journal of Management Small and Medium Enterprises (SME's)This study aims to analyze the influence of social media marketing, electronic word of mouth (e-WOM), and brand image as mediating variables on purchase intention on Emina products in Padang Panjang City.
Indah Lailatul Fazri, Susi Evanita
doaj +1 more source
Examining the impact of demographic factors on electronic word of mouth: empirical insights from Algerian online shoppers [PDF]
Revista de Studii FinanciareUsing the Chi-square test, this paper seeks to investigate the influence of demographic factors on the electronic word of mouth (e-WOM) among 182 Algerian e-shoppers. An online survey was conducted between July 20th, 2023 and January 25th, 2024.
Chems Eddine Boukhedimi
doaj +1 more source
Sentiment Analysis of Electronic Word of Mouth (E-WoM) on E-Learning
The proliferation of social media and the internet has given people many opportunities to air their views and to be at liberty to say what they feel without hindrance. This is beneficial to commercial organizations and the general well-being of the populace. However, the cost of this freedom is that spamming is practiced with little or no control. This
Okure Udo Obot +4 more
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When AI Meets Festivals: How eWOM Mediates the Route to Memorable Experiences and Well‐Being
International Journal of Tourism Research, Volume 28, Issue 2, March/April 2026.ABSTRACT Artificial intelligence (AI) is reshaping how festival‐goers interact and share experiences. This study investigates how perceptions of AI technologies (informativeness, accessibility, interactivity, personalization, and security) affect electronic word‐of‐mouth (eWOM) at music festivals and whether eWOM mediates the link between perceived AI ...
João M. Lopes +2 more
wiley +1 more source
When Social Sharing Increases Pride in Customized Products
Psychology &Marketing, Volume 43, Issue 1, Page 219-233, January 2026.ABSTRACT In the marketplace, customers often customize products. Enabled by technological advances, companies can encourage customers to share these customization experiences (e.g., via social sharing buttons) with others, such as friends. Across six studies with mixed methods (field, lab, online) and in various product domains (food, fitness trackers,
Rocío Alarcón‐López +2 more
wiley +1 more source
International Journal of Consumer Studies, Volume 50, Issue 1, January 2026.ABSTRACT The rapid expansion of digital transformation has intensified scholarly interest in how online environments shape customer experience and behavior. A thorough investigation of the literature in the area showcases its fragmented nature, dominated by two parallel streams, web atmospherics and e‐servicescapes, that exhibit overlapping definitions,
Kalipso Karantinou +1 more
wiley +1 more source
Indonesian Interdisciplinary Journal of Sharia EconomicsThe development of the internet makes buyers more selective in choosing products before making purchasing decisions, including self-care products such as Sunscreen Lotion. One of the famous Sunscreen Lotion brands is Nivea.
Roudhotul Jannah, Hery Pudjoprastyono
doaj +1 more source
Revisiting electronic word-of-mouth (e-WOM) : a systematic review
, 2021 Electronic word-of-mouth (e-WOM) is a concept originating from traditional communication of marketing messages from person-to-person word-of-mouth. Research over time, points out to a digital shift in forms of communication. In the modern age consumers are connected 24/7 to the internet, putting products and services under their stringent vigil ...
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Advertising: Company Asset or Liability? A Systematic Literature Review on Deception
International Journal of Consumer Studies, Volume 50, Issue 1, January 2026.ABSTRACT Research on deception in advertising has expanded over the last 50 years, yet existing reviews focus on specific forms of deception in advertising and rarely integrate the individual, organisational and contextual factors that shape deception in advertising.
Dorvanique Cocks +3 more
wiley +1 more source