Results 51 to 60 of about 610 (183)

Peran Mediasi Citra Merek dan Persepsi Risiko pada Hubungan antara Electronic Word of Mouth (E-WOM) dan Minat Beli (Studi pada Konsumen Kosmetik E-Commerce di Solo Raya)

Komuniti, 2017
Abstrak Electronic word of mouth (E-WOM) banyak dimanfaatkan konsumen untuk menggali informasi mengenai suatu produk. Informasi yang diperoleh dari berbagai sumber di internet akan mempengaruhi persepsi konsumen terhadap citra merek, risiko dan mendorong
Zahra Noor Eriza
doaj   +1 more source

Integrating E‐Servicescapes and Web Atmospherics: A Systematic Literature Review Applying the TCCM Framework

International Journal of Consumer Studies, Volume 50, Issue 1, January 2026.
ABSTRACT The rapid expansion of digital transformation has intensified scholarly interest in how online environments shape customer experience and behavior. A thorough investigation of the literature in the area showcases its fragmented nature, dominated by two parallel streams, web atmospherics and e‐servicescapes, that exhibit overlapping definitions,
Kalipso Karantinou, Paraskevi Ntzoumanika   +1 more
wiley   +1 more source

Advertising: Company Asset or Liability? A Systematic Literature Review on Deception

International Journal of Consumer Studies, Volume 50, Issue 1, January 2026.
ABSTRACT Research on deception in advertising has expanded over the last 50 years, yet existing reviews focus on specific forms of deception in advertising and rarely integrate the individual, organisational and contextual factors that shape deception in advertising.
Dorvanique Cocks, Letizia Alvino, Hans Luyten, Michel Ehrenhard   +3 more
wiley   +1 more source

The Influence of Electronic Word of Mouth and Product Quality on Purchasing Decisions Nivea Sunscreen Lotion in Surabaya

Indonesian Interdisciplinary Journal of Sharia Economics
The development of the internet makes buyers more selective in choosing products before making purchasing decisions, including self-care products such as Sunscreen Lotion. One of the famous Sunscreen Lotion brands is Nivea.
Roudhotul Jannah, Hery Pudjoprastyono
doaj   +1 more source

Effects of product online reviews on product returns: a review and classification of the literature

International Transactions in Operational Research, Volume 33, Issue 1, Page 143-176, January 2026.
Abstract Product returns pose a significant challenge for online retailers, primarily due to consumer uncertainty, both before and after the purchase. These uncertainties may stem from factors such as the absence of a “touch and feel” experience, mismatched product expectations, or post‐purchase regret, where consumers change their minds.
Yun Wang, Bo Yu, Jing Chen
wiley   +1 more source

SPENDING BEHAVIOR: REPURCHASE INTENTION FOR ONLINE SHOPPERS

Research in Management and Accounting
The phenomena of online purchasing caused a rise in spending behavior. It was aided by the advancement of information technology, particularly the Internet.
Gesti Memarista, Valentino Justin Wijaya
doaj   +1 more source

Examining the impact of demographic factors on electronic word of mouth: empirical insights from Algerian online shoppers [PDF]

Revista de Studii Financiare
Using the Chi-square test, this paper seeks to investigate the influence of demographic factors on the electronic word of mouth (e-WOM) among 182 Algerian e-shoppers. An online survey was conducted between July 20th, 2023 and January 25th, 2024.
Chems Eddine Boukhedimi
doaj   +1 more source

The Effect of Electronic Word of Mouth (e-WOM) on Consumer’s Purchase Intention through Customer Based Brand Equity (CBBE) (The Case: Dell Laptop) [PDF]

‫مدیریت بازرگانی, 2013
Electronic Word of Mouth (E-WOM) is a new emergent arena in which, consumers share their experiences and reviews on various brands and products such as Laptop with each other, through online communication channels. This is a practical and survey research.
Hossein Jalilian, Ebrahimi Ebrahimi, Omid Mahmoudian   +2 more
doaj   +1 more source

Key Factors in the Intention to Book Tourist Destinations Online

Human Behavior and Emerging Technologies, Volume 2026, Issue 1, 2026.
Tourism has developed significantly through websites, where owners and potential users converge. This study determined the importance of reviews, ratings, scarcity, and popularity of websites and their impact on main effects and interactions on four outcome variables: attention, information, interest, and likelihood of booking.
Omar Millán Delgado, Dan-Cristian Dabija   +1 more
wiley   +1 more source

Revisiting electronic word-of-mouth (e-WOM) : a systematic review

, 2021
Electronic word-of-mouth (e-WOM) is a concept originating from traditional communication of marketing messages from person-to-person word-of-mouth. Research over time, points out to a digital shift in forms of communication. In the modern age consumers are connected 24/7 to the internet, putting products and services under their stringent vigil ...
openaire   +1 more source