Results 71 to 80 of about 610 (183)

Unveiling the Charisma of Artificial Intelligence: How Voice Assistants Captivate Users and Emotionally Influence User Experience

Psychology &Marketing, Volume 42, Issue 9, Page 2334-2351, September 2025.
ABSTRACT Although studies have explored user experience (UX) with artificial intelligence (AI)‐powered voice assistants (VAs), the cognitive, psychological, and emotional factors affecting user engagement and experience with VAs have yet to be investigated in depth. Drawing on cognitive absorption and broaden‐and‐build theories, this study investigates
Bibaswan Basu, Sanjit K. Roy, Chrysostomos Apostolidis   +2 more
wiley   +1 more source

CONSUMER REPURCHASE INTENTION MODEL IN LAZADA E-COMMERCE

Eksis: Jurnal Riset Ekonomi dan Bisnis
The emergence of technology and the Internet has significantly influenced the use of digital platforms, especially in the realm of online commerce or e-commerce. One of the e-commerce in Indonesia is Lazada.
Agustin Harisatul, Ardiantono Dewie Saktia, Shalati Tavia Adinta   +2 more
doaj   +1 more source

The Influence of Promotion, Celebrity Support, E-WOM (Electronic Word of Mouth) and Halal Awareness on Purchasing Decisions for Skincare Product at Marketplace in East Java

Indonesian Interdisciplinary Journal of Sharia Economics
The influence of promotions, celebrity endorsements, E-WOM (Electronic Word of Mouth), and halal awareness plays an important role in influencing purchasing decisions for skincare products in the East Java marketplace. Promotions, celebrity endorsements,
Lita Marshella Fitriani, Rizky Eka Febriansah, Rita Ambarwati Sukmono   +2 more
doaj  

THE INFLUENCE OF ELECTRONIC WORD OF MOUTH, BRAND IMAGE, BRAND AWARENESS ON PURCHASE INTENTION OF PALETAS WEY ICE CREAM

Journal of Management Small and Medium Enterprises (SME's)
Social media is a key platform for consumers to share product experiences and obtain information in today's digital era. This study examines how brand awareness, brand image, and electronic word-of-mouth (E-WOM) influence consumers' intention to ...
Reky Ifan Ariyo, Kristina Anindita Hayuningtias   +1 more
doaj   +1 more source

The Influence of Celebrity Endorsers, Electronic Word of Mouth, and Lifestyle on Purchasing Decisions for Eiger Adventure Products (A Study on Eiger Adventure Consumers in Surabaya City)

Indonesian Interdisciplinary Journal of Sharia Economics
This study aims to analyze the influence of celebrity endorsers, electronic word of mouth (e-WOM), and lifestyle on purchasing decisions for Eiger Adventure products.
Silvia Anisah Lubis, Budi Prabowo
doaj   +1 more source

Literature Review: The Effectiveness of Electronic Word of Mouth (e-Wom) in Influencing Product Buying Interest

JURNAL ILMIAH FEASIBLE (JIF)
Marketing research increasingly emphasizes the role of e-WOM in influencing consumer interest to buy products. Factors such as source credibility, number of reviews, platform type, and review content have been discussed in previous research on what influences e-WOM.
Citra Wijaya, Katterina Pangestu, Aulia, Virda, Haq, Sofia, Fahira, Faisyah, Kusanadi, Syalsya Frida   +4 more
openaire   +2 more sources

Do Attitude and Subjective Norm Mediate the Relationship Between Social Media e-WOM and Green Purchase Intention? An Empirical Investigation Using PLS-SEM

Vikalpa
The existing research examines the impact of social media electronic word-of-mouth(e-WOM) adoption on green purchase intention and investigates the mediation effect of attitude and subjective norm between e-WOM adoption and green purchase intention.
Afsa Parveen, Rashmi Chaudhary
doaj   +1 more source

Understanding the Dynamics of e-WOM in Food Delivery Services: A SmartPLS Analysis of Consumer Acceptance

Journal of Theoretical and Applied Electronic Commerce Research
The evidence on e-commerce rapidly adopting and expanding has led to a high degree of changes in consumer behavior, with food delivery platforms playing a pivotal role in the digital economy.
Daniel Boldureanu, Ioana Gutu, Gabriela Boldureanu   +2 more
doaj   +1 more source

The effects of electronic word of mouth (e-WOM) on tourists’ decisions to visit the Magetan Refugia Garden (indigenous tree flora) in the COVID-19 pandemic era

Tourism
The internet of things (IoT) era has seen the flow of information evolving from word of mouth (WOM) to electronic word of mouth (e-WOM). One example of e-WOM’s role in the tourism sector is agrotourism in the Magetan Refugia Garden (MRG) in Indonesia ...
Vania Dwike Hapsari, Erlyna Wida Riptanti, Isti Khomah   +2 more
doaj   +1 more source

El community manager: características y funciones básicas [PDF]

Revista de Psicología y Ciencias del Comportamiento de la Unidad Académica de Ciencias Jurídicas y Sociales, 2013
This document exposes aproximations of basic aptitudes to cover the Community Manager profile, who is in charge of administrating online presence of a brand or company, as well as regulating public relations across social networks, also known as E-WOM ...
Ángel Hernández Morales, Diane Ángeles Silva Aguilar, Eduardo Rivera Rodríguez   +2 more
doaj