Results 71 to 80 of about 622 (185)
THE STUDY OF SHARING ECONOMY PLATFORM IN INDONESIA: ETHICAL PERCEPTIONS AS MEDIATOR
Russian Journal of Agricultural and Socio-Economic Sciences, 2021 This study aims to obtain the quantitative results related to the effect of electronic word of mouth (e-WOM) towards value co-creation on sharing economy platform in Indonesia with ethical perceptions as the mediator. The sampling technique that was used
Syamsoeyadi H., Tjokrosaputro M.
doaj +1 more source
Stylistic Signals in Professional and Amateur Language Used in C2C Markets
International Journal of Consumer Studies, Volume 49, Issue 6, November 2025.ABSTRACT In consumer‐to‐consumer (C2C) markets, individuals must decide whether to sell property directly or rely on professional intermediaries. While digital technologies increasingly enable direct transactions, the expertise and strategic communication skills of intermediaries continue to play an important role.
József Hubert +2 more
wiley +1 more source
Indonesian Interdisciplinary Journal of Sharia EconomicsCelebrity Endorser and Electronic Word of Mouth significantly influence consumer purchasing decisions towards local fashion products Erigo. The combination of celebrity endorsers and E-WOM can help brands improve their image and consumer trust, thus ...
Saskia Triyuliana Dewi +2 more
doaj +1 more source
Business Ethics, the Environment &Responsibility, Volume 34, Issue 4, Page 1011-1032, October 2025.Abstract The current study investigates the influence of variety among online providers and customers' access to knowledge on consumer networks, consumer engagement, and sustainable purchasing. Emphasis is on the underlying relationships among these constructs in the digital economy, which has evolved into a complex structure of multifarious nodes and ...
Elena‐Mădălina Vătămănescu +3 more
wiley +1 more source
Indonesian Interdisciplinary Journal of Sharia EconomicsThe influence of promotions, celebrity endorsements, E-WOM (Electronic Word of Mouth), and halal awareness plays an important role in influencing purchasing decisions for skincare products in the East Java marketplace. Promotions, celebrity endorsements,
Lita Marshella Fitriani +2 more
doaj
CONSUMER REPURCHASE INTENTION MODEL IN LAZADA E-COMMERCE
Eksis: Jurnal Riset Ekonomi dan BisnisThe emergence of technology and the Internet has significantly influenced the use of digital platforms, especially in the realm of online commerce or e-commerce. One of the e-commerce in Indonesia is Lazada.
Agustin Harisatul +2 more
doaj +1 more source
JURNAL ILMIAH FEASIBLE (JIF)Marketing research increasingly emphasizes the role of e-WOM in influencing consumer interest to buy products. Factors such as source credibility, number of reviews, platform type, and review content have been discussed in previous research on what influences e-WOM.
Citra Wijaya, Katterina Pangestu +4 more
openaire +2 more sources
Indonesian Interdisciplinary Journal of Sharia EconomicsThis study aims to analyze the influence of celebrity endorsers, electronic word of mouth (e-WOM), and lifestyle on purchasing decisions for Eiger Adventure products.
Silvia Anisah Lubis, Budi Prabowo
doaj +1 more source
Journal of Management Small and Medium Enterprises (SME's)Social media is a key platform for consumers to share product experiences and obtain information in today's digital era. This study examines how brand awareness, brand image, and electronic word-of-mouth (E-WOM) influence consumers' intention to ...
Reky Ifan Ariyo +1 more
doaj +1 more source
ELECTRONIC WORD OF MOUTH (E-WOM) AND PURCHASE DECISION ON FASHION PRODUCTS AT SHOPEE
Jurnal Ranah Komunikasi (JRK)Electronic Word of Mouth (e-wom) refers to a marketing communication approach that involves the dissemination of recommendations for goods and services through social media or e-commerce platforms. The objective is to exert influence on prospective shoppers by directly perusing reviews of purchasers' experiences. The purpose of this study is to examine
openaire +1 more source