Results 91 to 100 of about 610 (183)

Social Media Marketing and Electronic Word of Mouth at Coffee Shop: The Mediating Role of Brand Image on Purchasing Decisions

Indonesian Interdisciplinary Journal of Sharia Economics
The aim of this study is to examine the impact of social media marketing (SMM) and electronic word of mouth (e-WOM) on purchasing decisions for Baraja Coffee Indonesia, with brand image serving as a mediating variable.
M Samsul Hidayat, Rayhan Abi Ramadhan, Aang Curatman   +2 more
doaj   +1 more source

Pengaruh Electronic Word of Mouth (E-WOM) terhadap Brand Image Erspo

Indonesian Journal of Digital Business
Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth (E-WOM) terhadap brand image Erspo sebagai salah satu merek lokal dalam industri fashion olahraga di Indonesia. Penelitian ini mengimplementasikan pendekatan kuantitatif melalui pengambilan data melalui distribusi kuesioner pada 100 responden.
Ruth, Joy Noeliona, Purwaamijaya, Btari Mariska, Hermawan, Adam   +2 more
openaire   +1 more source

Investigating the influence of mobile game addiction on in-app purchase intention in PUBG mobile: the mediating roles of loyalty, negative e-WOM and perceived risk

Cogent Business & Management
This study focuses on in-app purchase intention in Players Unknown Battleground (PUBG) Mobile to examine the relationship between mobile game addiction and in-app purchase intention in PUBG Mobile.
Ronaldo Yolanda Putra, Rakotoarisoa Maminiaina Heritiana Sedera, Rakotoarisoa Maminirina Fenitra   +2 more
doaj   +1 more source

Electronic Word of Mouth (e-WOM) and Purchase Intention: A Brief Look at the Last Decade by Bibliometrics

Dinasti International Journal of Economics, Finance & Accounting
Electronic word of mouth (e-WOM) plays a crucial role in digital marketing by shaping consumer judgments and purchase decisions. This study conducts a bibliometric analysis of research on e-WOM and purchase intention published between 2015 and 2024.
Afifah Nur'aghnia Kusumadewi, Retno Widowati   +1 more
openaire   +1 more source

ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP BRAND AWARENESS KOPI TUKU

Jurnal Maneksi
Introduction: The purpose of this study is to investigate the impact of Electronic Word of Mouth (E-WOM) on Kopi Tuku's brand awareness as a result of its naming rights agreement with MRT Cipete Raya.Methods: This quantitative study used a causal design and survey methodologies, with 150 respondents who either rode the Jakarta MRT between February and ...
Nur Evitriana Ramadanty, Tetty Rimenda, Heri Abrianto   +2 more
openaire   +1 more source

THE RELATIONSHIP OF DESTINATION IMAGE, QUALITY OF TOURIST PRODUCT ATTRIBUTES, WORD OF MOUTH, ELECTRONIC WORD OF MOUTH (E-WOM) ON VISITING DECISIONS

Journal of Business Studies and Management Review, 2019
This study aims to determine the effect of destination images, quality attributes of tourism products, word of mouth, electronic word of mouth (e-WOM) on the decision to visit Bukik Chi Nangkiak tourist destination, Solok Regency, West Sumatra Province. This type of research is an explanatory time horizon, with a quantitative approach.
Verinita, Verinita, Indrianti, Rachmi
openaire   +1 more source

Pengaruh Electronic Word of Mouth (E-WoM) terhadap Keputusan Pembelian Tiket Film Oppenheimer

Prologia
Creating films is a risky business that requires a profound understanding of audience motivation and strategies to bring them to the cinemas. In the digital era, electronic word of mouth (e-WoM) as a means to exchanging information on social media, particularly through platforms like X, plays a key role in influencing film ticket purchase decisions.
Erlangga Putra Fahlevy, Muhammad Adi Pribadi   +1 more
openaire   +1 more source

A theoretical model of factors influencing online consumer purchasing behavior through electronic word of mouth data mining and analysis. [PDF]

PLoS One, 2023
Wang Q, Zhu X, Wang M, Zhou F, Cheng S.
europepmc   +1 more source

The mediating role of gender in social media shopping acceptance: from the WOM perspective. [PDF]

Heliyon, 2022
Jeljeli R, Farhi F, Hamdi ME.
europepmc   +1 more source

Antecedents and Consequences of Banking Customers' Behavior towards Social Media: Evidence from an Emerging Economy. [PDF]

Behav Sci (Basel), 2022
Zhang L, Akbar S, Tomuș AM, Solomon AG.
europepmc   +1 more source