Results 91 to 100 of about 622 (185)

The Impact of E-WOM (Electronic Word of Mouth) on Purchase Decisions on the Shopee Platform

Journal of Tabulation Economic Data
The growth of digital business in today’s era influences consumer behavior, particularly when it comes to making decisions about purchasing or consuming a product; trust in Electronic Word of Mouth (e-WOM) has become a key factor in helping consumers make the right decisions regarding product consumption.
openaire   +1 more source

BOOSTING LOCAL SKINCARE SALES: THE POWER OF CONTENT MARKETING, INFLUENCERS, AND ELECTRONIC WORD OF MOUTH (E-WOM)

Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
This study examines the influence of content marketing, influencer endorsement, and electronic word of mouth on purchase intention of local skincare products among Generation Z in Jabodetabek. In the digital era, the rapid development of information and communication technology has changed business and marketing strategies, creating new opportunities ...
Salsabila, Audrey Safa, Wibowo, Setyo Ferry, Monoarfa, Terrylina Arvinta   +2 more
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The Role of Brand Awareness in Mediating the Relationship Between Content Marketing and Electronic Word of Mouth (E-WOM) on Purchase Intention of Tenue de Attire Products

Indonesian Interdisciplinary Journal of Sharia Economics
The development of social media, especially TikTok, has become a strategic opportunity for fashion brands to expand their marketing reach, including Tenue de Attire.
Alkhila Habibatul Jannah, Wilma Cordelia Izaak   +1 more
doaj  

Green tourism intentions driven by social media: The influence of electronic word-of-mouth and environmental awareness

Tourism
The study aims to examine the influence of information sharing on social media on the green tourism intentions of the young. It examines the mediating roles of electronic word-of-mouth and environmental awareness in the relationship between social media
Mrudhusha Mohanan, Suraj Kushe Shekhar
doaj   +1 more source

THE RELATIONSHIP OF DESTINATION IMAGE, QUALITY OF TOURIST PRODUCT ATTRIBUTES, WORD OF MOUTH, ELECTRONIC WORD OF MOUTH (E-WOM) ON VISITING DECISIONS

Journal of Business Studies and Management Review, 2019
This study aims to determine the effect of destination images, quality attributes of tourism products, word of mouth, electronic word of mouth (e-WOM) on the decision to visit Bukik Chi Nangkiak tourist destination, Solok Regency, West Sumatra Province. This type of research is an explanatory time horizon, with a quantitative approach.
Verinita, Verinita, Indrianti, Rachmi
openaire   +1 more source

Electronic Word of Mouth (e-WOM) and Purchase Intention: A Brief Look at the Last Decade by Bibliometrics

Dinasti International Journal of Economics, Finance & Accounting
Electronic word of mouth (e-WOM) plays a crucial role in digital marketing by shaping consumer judgments and purchase decisions. This study conducts a bibliometric analysis of research on e-WOM and purchase intention published between 2015 and 2024.
Afifah Nur'aghnia Kusumadewi, Retno Widowati   +1 more
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Social Media Marketing and Electronic Word of Mouth at Coffee Shop: The Mediating Role of Brand Image on Purchasing Decisions

Indonesian Interdisciplinary Journal of Sharia Economics
The aim of this study is to examine the impact of social media marketing (SMM) and electronic word of mouth (e-WOM) on purchasing decisions for Baraja Coffee Indonesia, with brand image serving as a mediating variable.
M Samsul Hidayat, Rayhan Abi Ramadhan, Aang Curatman   +2 more
doaj   +1 more source

ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP BRAND AWARENESS KOPI TUKU

Jurnal Maneksi
Introduction: The purpose of this study is to investigate the impact of Electronic Word of Mouth (E-WOM) on Kopi Tuku's brand awareness as a result of its naming rights agreement with MRT Cipete Raya.Methods: This quantitative study used a causal design and survey methodologies, with 150 respondents who either rode the Jakarta MRT between February and ...
Nur Evitriana Ramadanty, Tetty Rimenda, Heri Abrianto   +2 more
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A theoretical model of factors influencing online consumer purchasing behavior through electronic word of mouth data mining and analysis. [PDF]

PLoS One, 2023
Wang Q, Zhu X, Wang M, Zhou F, Cheng S.
europepmc   +1 more source

Antecedents and Consequences of Banking Customers' Behavior towards Social Media: Evidence from an Emerging Economy. [PDF]

Behav Sci (Basel), 2022
Zhang L, Akbar S, Tomuș AM, Solomon AG.
europepmc   +1 more source