Results 81 to 90 of about 622 (185)
TourismThe internet of things (IoT) era has seen the flow of information evolving from word of mouth (WOM) to electronic word of mouth (e-WOM). One example of e-WOM’s role in the tourism sector is agrotourism in the Magetan Refugia Garden (MRG) in Indonesia ...
Vania Dwike Hapsari +2 more
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El community manager: características y funciones básicas [PDF]
Revista de Psicología y Ciencias del Comportamiento de la Unidad Académica de Ciencias Jurídicas y Sociales, 2013 This document exposes aproximations of basic aptitudes to cover the Community Manager profile, who is in charge of administrating online presence of a brand or company, as well as regulating public relations across social networks, also known as E-WOM ...
Ángel Hernández Morales +2 more
doaj
Journal of Theoretical and Applied Electronic Commerce ResearchThe evidence on e-commerce rapidly adopting and expanding has led to a high degree of changes in consumer behavior, with food delivery platforms playing a pivotal role in the digital economy.
Daniel Boldureanu +2 more
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VikalpaThe existing research examines the impact of social media electronic word-of-mouth(e-WOM) adoption on green purchase intention and investigates the mediation effect of attitude and subjective norm between e-WOM adoption and green purchase intention.
Afsa Parveen, Rashmi Chaudhary
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Factors affecting attitudes toward e-shopping in the United Arab Emirates
Cogent Business & ManagementThis study examines shoppers’ attitudes toward online shopping in the United Arab Emirates (UAE). The researchers investigate the effects of perceived benefits, trust, electronic word of mouth (e-WOM) and perceived website quality as antecedents shaping ...
Abdallah M. Elamin +3 more
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Competence : Journal of Management Studies, 2019 ABSTRACT Globalization has caused a rise of so many technology developments, such as in communication. In past communication can only be used through phone call and short message. Nowadays media social became one of the communication media until promotion media which became the origin of e-WOM.
openaire +2 more sources
Electronic Word-of Mouth (E-WOM) Sentiment Analysis on Halal Certified Food Products
Jurnal Ilmiah Pangan HalalHalal certification affects the buying interest that the food company in Indonesia should own. The status of halal products is characterized by including a logo on the product packaging. Analysis sentiment E-WOM (Electronic Word of Mouth) is performed to determine the community's opinion on halal food products.
Aditia Ginantaka +1 more
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Mediating Role Of Brand Image In Digital Marketing And E-WOM On Islamic Bank Customer Decisions
Jurnal Perbankan SyariahThe present study aims to analyze the effects of digital marketing and Electronic Word of Mouth (E-WOM) on brand image, then examine the effects of digital marketing and Electronic Word of Mouth on the decision to be an Islamic bank customer and analyze ...
Farah Esti Maulidia +2 more
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Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler DergisiThe main purpose of this study is to determine the mediator and regulatory role of electronic word-of-mouth communication (e-WOM) in the effect of service environments of online marketplace and business-to-consumer websites on brand equity.
Mahmut Koçan, Emel Yıldız
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Determination Purchase Intention for Skincare in Indonesia
Jurnal Ilmiah Manajemen dan BisnisIndonesia's beauty sector has experienced substantial expansion, with an annual growth rate exceeding 4%. This corresponds with the 10% rise in national skincare product demand, underscoring an increase in consumer interest and competition in the ...
Frans Stevenardo H Silitonga +1 more
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