Results 81 to 90 of about 610 (183)

Factors affecting attitudes toward e-shopping in the United Arab Emirates

Cogent Business & Management
This study examines shoppers’ attitudes toward online shopping in the United Arab Emirates (UAE). The researchers investigate the effects of perceived benefits, trust, electronic word of mouth (e-WOM) and perceived website quality as antecedents shaping ...
Abdallah M. Elamin, Liaqat Ali, Ahmed Zain Elabdin Ahmed, Hazem Aldabbas   +3 more
doaj   +1 more source

Mediating Role Of Brand Image In Digital Marketing And E-WOM On Islamic Bank Customer Decisions

Jurnal Perbankan Syariah
The present study aims to analyze the effects of digital marketing and Electronic Word of Mouth (E-WOM) on brand image, then examine the effects of digital marketing and Electronic Word of Mouth on the decision to be an Islamic bank customer and analyze ...
Farah Esti Maulidia, Mufti Alam Adha, Rofiul Wahyudi   +2 more
doaj   +1 more source

ELECTRONIC WORD OF MOUTH (E-WOM) AND PURCHASE DECISION ON FASHION PRODUCTS AT SHOPEE

Jurnal Ranah Komunikasi (JRK)
Electronic Word of Mouth (e-wom) refers to a marketing communication approach that involves the dissemination of recommendations for goods and services through social media or e-commerce platforms. The objective is to exert influence on prospective shoppers by directly perusing reviews of purchasers' experiences. The purpose of this study is to examine
openaire   +1 more source

Mediator and Regulatory Effects of Word of Mouth on The Effect of Electronic Servicescape on Brand Equity

Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi
The main purpose of this study is to determine the mediator and regulatory role of electronic word-of-mouth communication (e-WOM) in the effect of service environments of online marketplace and business-to-consumer websites on brand equity.
Mahmut Koçan, Emel Yıldız
doaj   +1 more source

APAKAH E-WOM (ELECTRONIC WORD OF MOUTH) BISA MENGALAHKAN WOM (WORD OF MOUTH) DALAM MEMPENGARUHI PENJUALAN PRODUK KULINER

Competence : Journal of Management Studies, 2019
ABSTRACT Globalization has caused a rise of so many technology developments, such as in communication. In past communication can only be used through phone call and short message. Nowadays media social became one of the communication media until promotion media which became the origin of e-WOM.
openaire   +2 more sources

BOOSTING LOCAL SKINCARE SALES: THE POWER OF CONTENT MARKETING, INFLUENCERS, AND ELECTRONIC WORD OF MOUTH (E-WOM)

Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi
This study examines the influence of content marketing, influencer endorsement, and electronic word of mouth on purchase intention of local skincare products among Generation Z in Jabodetabek. In the digital era, the rapid development of information and communication technology has changed business and marketing strategies, creating new opportunities ...
Salsabila, Audrey Safa, Wibowo, Setyo Ferry, Monoarfa, Terrylina Arvinta   +2 more
openaire   +2 more sources

Green tourism intentions driven by social media: The influence of electronic word-of-mouth and environmental awareness

Tourism
The study aims to examine the influence of information sharing on social media on the green tourism intentions of the young. It examines the mediating roles of electronic word-of-mouth and environmental awareness in the relationship between social media
Mrudhusha Mohanan, Suraj Kushe Shekhar
doaj   +1 more source

The Role of Brand Awareness in Mediating the Relationship Between Content Marketing and Electronic Word of Mouth (E-WOM) on Purchase Intention of Tenue de Attire Products

Indonesian Interdisciplinary Journal of Sharia Economics
The development of social media, especially TikTok, has become a strategic opportunity for fashion brands to expand their marketing reach, including Tenue de Attire.
Alkhila Habibatul Jannah, Wilma Cordelia Izaak   +1 more
doaj  

Determination Purchase Intention for Skincare in Indonesia

Jurnal Ilmiah Manajemen dan Bisnis
Indonesia's beauty sector has experienced substantial expansion, with an annual growth rate exceeding 4%. This corresponds with the 10% rise in national skincare product demand, underscoring an increase in consumer interest and competition in the ...
Frans Stevenardo H Silitonga, Yasintha Soelasih   +1 more
doaj   +1 more source

Electronic Word-of Mouth (E-WOM) Sentiment Analysis on Halal Certified Food Products

Jurnal Ilmiah Pangan Halal
Halal certification affects the buying interest that the food company in Indonesia should own. The status of halal products is characterized by including a logo on the product packaging. Analysis sentiment E-WOM (Electronic Word of Mouth) is performed to determine the community's opinion on halal food products.
Aditia Ginantaka, Eneng Risma Siti Masruroh   +1 more
openaire   +1 more source