Results 101 to 110 of about 622 (185)

The mediating role of gender in social media shopping acceptance: from the WOM perspective. [PDF]

Heliyon, 2022
Jeljeli R, Farhi F, Hamdi ME.
europepmc   +1 more source

Digital Marketing and Fast-Food Intake in the UAE: The Role of Firm-Generated Content among Adult Consumers. [PDF]

Foods, 2023
Ali-Alsaadi AA, Cabeza-Ramírez LJ, Sántos-Roldán L, Loor-Zambrano HY.   +3 more
europepmc   +1 more source

Analysis of Electronic Word Of Mouth (e-WOM), Price, and Brand Image on Purchasing Interest in The Originote Product

The beauty industry in Indonesia is growing rapidly. This can be seen from the large variety of cosmetics from both domestic and foreign brands. So many companies are competing to create marketing concepts that attract consumers to buy the products they offer. One company that offers cosmetic and skin care products is The Originote.
Nida'ul Firda Azhari Habibatullah, Lilik Indayani   +1 more
openaire   +2 more sources

Applied artificial intelligence: Acceptance-intention-purchase and satisfaction on smartwatch usage in a Ghanaian context. [PDF]

Heliyon, 2023
Uzir MUH, Bukari Z, Al Halbusi H, Lim R, Wahab SN, Rasul T, Thurasamy R, Jerin I, Chowdhury MRK, Tarofder AK, Yaakop AY, Hamid ABA, Haque A, Rauf A, Eneizan B.   +14 more
europepmc   +1 more source

The effect of food sensory experience on tourist engagement behavior: A study based on mental imagery theory. [PDF]

PLoS One
Yang S, Liu Y, Xu L.
europepmc   +1 more source

Quantity-Sourced or Quality-Sourced? The Impact of Word-of-Mouth Recommendations on China Rural Residents' Online Purchase Intention: The Chain Mediating Roles of Social Distance and Perceived Value. [PDF]

Behav Sci (Basel)
Wang C, Guo J.
europepmc   +1 more source

Hospitals Visit Intention and Visit Decision: How the Role of Viral and Word of Mouth Marketing? [PDF]

Front Public Health, 2022
Taufik ER, Hasan S, Titin T, Singagerda FS, Sinambela EA.   +4 more
europepmc   +1 more source

The impact of influencer marketing in the tourism industry: A digital marketing perspective. [PDF]

PLoS One
Babu MA, Urmi HA, Tofayel AH, Sabuj MMI, Alam MTU.   +4 more
europepmc   +1 more source

Byte into sustainability: a scoping review of digital food environment attributes that shape consumers' sustainability perceptions, attitudes, intentions, and behaviours. [PDF]

Int J Behav Nutr Phys Act
Boen H, Glenisson L, Hallez L, Smits T.
europepmc   +1 more source

The Effect of Price Perception and E-Wom on Purchase Decisions on the E-Commerce Platfrom Shopee

Indonesian Interdisciplinary Journal of Sharia Economics
Purchasing behavior in the digital marketplace is shaped by several variables, notably consumers' perceptions of price and the influence of Electronic Word of Mouth (e-WOM).
Elang Handika Kartawinata, Mohamad Ikbal Santoso, Yusuf Yusuf, Soesanty Maulany   +3 more
doaj