Results 31 to 40 of about 622 (185)

ANALISA ELECTRONIC WORD OF MOUTH (E-WOM) PADA MEDIA SOSIAL TWITTER

Dinamik, 2017
E-WOM adalah pernyataan positif atau negatif yang dibuat oleh konsumen potensial, konsumen aktual, dan konsumen terdahulu tentang produk atau perusahaan melalui internet. Salah satu media yang dapat digunakan untuk mendapatkan pernyataan tersebut adalah media sosial twitter.
Kristophorus Hadiono, Felix Andreas Sutanto, Heribertus Yulianton   +2 more
openaire   +2 more sources

Strategic Design Choices in Upcycled Fashion: Effects of Design Typicality and Material Domain Distance on Sustainable Consumption

Sustainable Development, EarlyView.
ABSTRACT While upcycling clothing reflects environmental value (i.e., greenness) and distinctive designs (i.e., uniqueness), consumer responses to upcycled clothing designs remain underexplored. Drawing on categorization, cue utilization, and domain distance theories, two experimental studies were conducted with US female aged 18–45.
Hyesim Seo, Byoungho Ellie Jin, Yoo‐Won Min, Jiwoon Kim   +3 more
wiley   +1 more source

Electronic word of mouth and social media influencers: Their effect on purchasing decisions of 'Finally Found You' skincare package in Surabaya

Journal of Management Small and Medium Enterprises (SME's)
This study examines the effects of electronic word of mouth (E-WOM) and social media influencers on consumer purchase decisions regarding the Finally Found You Skincare Package in Surabaya.
Christin Mora Nainggolan, Siti Aminah
doaj   +1 more source

The mediating role of e-behavior in the relationship between the electronic word of mouth and electron-ic decision of purchas [PDF]

International Journal of Data and Network Science
The current research aims to recognize the mediating role effect of the e-behavior (henceforth e-behavior) on the relationship between the electronic word of mouth (henceforth e-WOM) and the electronic decision of purchase (henceforth e-DOP) among ...
Khaled Abdel Kader Alomari
doaj   +1 more source

How Does Electronic Word of Mouth (E-WoM) and Price Affect Purchasing Decisions?

Innovation Business Management and Accounting Journal, 2023
This study aims to determine the electronic word of mouth that becomes a purchase decision for Shopee application users, by involving price variables that affect purchase decisions in Shopee application users. The sampling technique uses probability sampling with a sample of 284 people.
Deva Aprianti, Widiya Avianti
openaire   +1 more source

Consumer Behavior Analysis in Digital Marketing Using AI and Big Data Analytics: A Narrative Review and Methodological Taxonomy

WIREs Data Mining and Knowledge Discovery, Volume 16, Issue 3, September 2026.
AI and Big Data in Consumer Behavior Analysis. ABSTRACT The rapid expansion of digital consumer data has challenged traditional approaches to understanding behavior in digital marketing. Existing reviews often focus on individual methods and give limited guidance on how analytical techniques compare or how they should be selected for specific marketing
Leonidas Theodorakopoulos, Alexandra Theodoropoulou   +1 more
wiley   +1 more source

Protégé Effect for Behavior Change: Does Teaching Digital Stress Solutions to Others Reduce One's Own?

Annals of the New York Academy of Sciences, Volume 1562, Issue 1, August 2026.
ABSTRACT The protégé effect suggests that individuals learn a subject more effectively when they teach it to others. Can we therefore assume that when individuals with a problematic behavior teach others about it and how to manage it, they become more likely to reduce and better manage that behavior themselves?
Sameha AlShakhsi, Ala Yankouskaya, Dena Al‐Thani, Raian Ali   +3 more
wiley   +1 more source

The Influence of Electronic Word of Mouth (e-WOM) on Facebook on Purchase Decisions

Advances in Management & Financial Reporting
Purpose: This study aims to analyze the effect of Electronic Word of Mouth (e-WOM) on consumer purchasing decisions through Facebook at IKM Mart Mangge Asi in Dompu Regency. Research Method: This study employed an associative quantitative approach. The population comprised 992 Facebook followers of IKM Mart Mangge Asi, of whom 91 were selected using ...
Elfira Elfira, Yeye Suhaety, Dian Urna Fasihat   +2 more
openaire   +1 more source

IMPACT OF SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE INTENTION

Jurnal Aplikasi Manajemen, 2022
The present quantitative research is intended to conduct an investigation into the effect of social media marketing and electronic word of mouth (E-WOM), especially on Instagram, on the purchase intention of Sunday Bowl Cereal Club products. As for the sampling strategy, the non-probability purposive sampling method was employed in this research ...
Kania Oktaviana Winarno, Indrawati Indrawati   +1 more
openaire   +2 more sources

Consumer Behavior Toward Health‐Related Mobile Applications: A Hybrid Review and Future Agenda

Journal of Consumer Behaviour, Volume 25, Issue 4, Page 1949-1974, July 2026.
ABSTRACT Mobile health (MH) has the potential to address many consumer challenges, but consumer responses to it remain varied. In this regard, the consumer's perspective on MH is becoming increasingly attractive to academia and business. This review aims to synthesize and analyze 103 studies from 2010 to 2024 using the Scientific Procedures and ...
Omer Faruk Celebi, Ebru Tumer, Nilsah Cavdar Aksoy, Alev Kocak Alan   +3 more
wiley   +1 more source