Results 31 to 40 of about 610 (183)

ANALISA ELECTRONIC WORD OF MOUTH (E-WOM) PADA MEDIA SOSIAL TWITTER

Dinamik, 2017
E-WOM adalah pernyataan positif atau negatif yang dibuat oleh konsumen potensial, konsumen aktual, dan konsumen terdahulu tentang produk atau perusahaan melalui internet. Salah satu media yang dapat digunakan untuk mendapatkan pernyataan tersebut adalah media sosial twitter.
Kristophorus Hadiono, Felix Andreas Sutanto, Heribertus Yulianton   +2 more
openaire   +2 more sources

The Effect of E-WOM and Brand Image on Purchasing Decisions of Automotive Products: Mediating Role of Brand Trust

Jurnal Aplikasi Bisnis dan Manajemen, 2023
The automotive industry, especially in the classification of four-wheeled vehicles, is one of the largest industries in Indonesia, which has massive and stable sales.
Cindy Novtantia Putri, Teddy Hikmat Fauzi   +1 more
doaj   +1 more source

The mediating role of e-behavior in the relationship between the electronic word of mouth and electron-ic decision of purchas [PDF]

International Journal of Data and Network Science
The current research aims to recognize the mediating role effect of the e-behavior (henceforth e-behavior) on the relationship between the electronic word of mouth (henceforth e-WOM) and the electronic decision of purchase (henceforth e-DOP) among ...
Khaled Abdel Kader Alomari
doaj   +1 more source

Strategic Design Choices in Upcycled Fashion: Effects of Design Typicality and Material Domain Distance on Sustainable Consumption

Sustainable Development, EarlyView.
ABSTRACT While upcycling clothing reflects environmental value (i.e., greenness) and distinctive designs (i.e., uniqueness), consumer responses to upcycled clothing designs remain underexplored. Drawing on categorization, cue utilization, and domain distance theories, two experimental studies were conducted with US female aged 18–45.
Hyesim Seo, Byoungho Ellie Jin, Yoo‐Won Min, Jiwoon Kim   +3 more
wiley   +1 more source

The impact of cultural tourism experience on electronic word-of-mouth (e-WOM) and destination image

Diponegoro International Journal of Business, 2020
Tourism experience is considered highly essential in tourism studies but less attention to research has focused on cultural tourism experiences whereas has its idiosyncratic compared to other types of tourism. This study investigated the interrelationship among cultural tourism experiences, electronic word of mouth, and destination image.
Ardiwansyah Nanggong, Ali Mohammad
openaire   +3 more sources

IMPACT OF SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE INTENTION

Jurnal Aplikasi Manajemen, 2022
The present quantitative research is intended to conduct an investigation into the effect of social media marketing and electronic word of mouth (E-WOM), especially on Instagram, on the purchase intention of Sunday Bowl Cereal Club products. As for the sampling strategy, the non-probability purposive sampling method was employed in this research ...
Kania Oktaviana Winarno, Indrawati Indrawati   +1 more
openaire   +2 more sources

Influence of E‐Commerce Usability, Consumer Happiness, and Satisfaction on Purchase Intentions in Fashion Retail

Journal of Consumer Behaviour, Volume 25, Issue 3, Page 1591-1602, May 2026.
ABSTRACT The expansion of e‐commerce in the fashion sector has prompted exploration of the factors influencing the intention to purchase through this channel. Drawing on the theory of consumption values, this research examines how the usability of e‐commerce (functional value), together with satisfaction (epistemic value) and consumer happiness ...
Pedro Cuesta‐Valiño, Laura Melendo‐Rodríguez‐Carmona, Pablo Gutiérrez‐Rodríguez, Pilar Yustres‐Duro   +3 more
wiley   +1 more source

Are Senders of eWOM Biased? The Role of Personality and Collectivism

International Journal of Tourism Research, Volume 28, Issue 3, May/June 2026.
ABSTRACT The transmission of biased eWOM reduces the usefulness of online reviews to consumers and, if negative, is likely to affect a brand's image adversely. This research aims to investigate how traits, attention‐seeking, and taking‐the‐lead make senders of eWOM subject to either the positivity or negativity bias, and how the cultural value of ...
Pengji Wang, Breda McCarthy
wiley   +1 more source

Exploring brand trust, experience, and repurchase intention in halal fashion: The role of e-WOM

Asian Journal of Islamic Management
Purpose – This study examines how brand trust, experience, and repurchase intention affect halal fashion purchase decisions mediated by electronic word of mouth (e-WOM) Methodology – This study employs survey data from 198 respondents using the Elzatta ...
Mufti Alam Adha, Inda Lestari, Faiza Husnayeni Nahar   +2 more
doaj   +1 more source

Marketing of Sharia Halal Beach Tourism Through E-WOM

Jurnal Studi Manajemen Organisasi, 2023
At this time it is estimated that 207 million people embrace Islam. Of the 207 million inhabitants of the Muslim population 13% of the world's Muslims live in Indonesia and also implies that the majority of Indonesia's population adheres to the religion ...
Armita Wahyu Ridho, Setyo Riyanto
doaj   +1 more source