Results 11 to 20 of about 350 (161)
Does gender matter? Acceptance and forwarding of electronic word of mouth: A moderated mediation analysis [PDF]
Management Science Letters, 2020 Presently, online users usually tend to use the Internet to get some details information and forward their purchasing experience on social media platforms. This activity helps other users create their own purchasing plans simpler.
Odai Mansour, Panteha Farmanesh
doaj +1 more source
The Effect of E-WOM through Social Media on Purchasing Intention: The Mediating Role of E-Trust at the Egyptian Youth Hostels [PDF]
International Journal of Tourism and Hospitality Management, 2023 There are many positive E-WOMs linked with a business's product or brand. As a result, customer trust in a product, as well as brand information and knowledge made available via E-WOM, can reinforce purchase intent.
Mahmoud Atito +3 more
doaj +1 more source
E-wom's Role in Driving Purchase Intention during Covid-19 Pandemic
Jurnal Bisnis dan Manajemen, 2022 Testimonials are one of the marketing tools that can have a big impact on consumers. Testimony is a form of electronic word of mouth (E-wom) where the information contained in E-wom will be very important as a reference for consumers when they want to ...
Dewi Mustikasari Immanuel +1 more
doaj +1 more source
Performance, 2023 This research was carried out with the purpose of analyzing the involvement of e-WOM on the purchase intention of Oppo products on the YouTube channel Gadgetin.
Gayuh Dwi Prakoso +2 more
doaj +1 more source
E-WOM and consumers’ purchase intention: An empirical study on Facebook [PDF]
Innovative Marketing, 2022 Nowadays, organizations use social media to promote their services and products. At the same time, they use different tools to convey their messages, such as Facebook.
Shafig Al-Haddad +4 more
doaj +1 more source
Data Science and Management, 2021 With the integration of social media and e-commerce, social media review platforms provide consumers with a place to share information and create electronic word of mouth (e-WOM).
Guoyin Jiang +5 more
doaj +1 more source
Celebrity Brand Ambassador and e-WOM as Determinants of Purchase Intention: A Survey of Indonesian Celebrity Cake [PDF]
E3S Web of Conferences, 2020 This research aims to analyze the influence of celebrity brand ambassador, e-WOM quality, e-WOM quantity, and sender’s expertise on consumers’ purchase intention of celebrity cake in Indonesia (Yogyakarta, Solo, and Semarang).
Putri Utami Safira +2 more
doaj +1 more source
Journal of Fashion Marketing and Management: An International Journal, 2021 PurposeThe study aims to contribute to the knowledge on the role of the fashion bloggers in the product adoption process in both advanced and emerging markets. Specifically, the study investigates the impact of credibility, engagement and homophily on intentions to buy fashion products recommended by the blogger.Design/methodology/approachThe empirical
Giada Mainolfi, Donata Tania Vergura
openaire +2 more sources
Journal of Information and Organizational Sciences, 2020 This paper aims to examine the impact of TripAdvisor reviews on behavioural intentions, basing on travellers' trust towards the e-WOM reviews. Four factors are proposed for building travellers’ trust and behavioural intentions: information quality ...
Nur Zarifah Dhabitah Mahat +1 more
doaj +1 more source
Revue des Etudes Multidisciplinaires en Sciences Economiques et Sociales, 2021 RÉSUMÉ Plusieurs recherches menées dans différents pays ont mis l’accent sur le concept de marketing d'influence. Ceci explique l’importance de ce phénomène tant sur le plan organisationnel qu’individuel.
Amal BEN CHEIKH +2 more
doaj +1 more source