Results 21 to 30 of about 350 (161)

Campaign participation, spreading electronic word of mouth, purchase: how to optimise corporate social responsibility, CSR, effectiveness via social media? [PDF]

European Journal of Management and Business Economics, 2021
Purpose – The purpose of this paper is to investigate how to optimise corporate social responsibility (CSR) when communicating via social media. In particular, the communication type, cause proximity and CSR motives are addressed facing the increased ...
Svetlana Bialkova, Stephanie Te Paske
doaj   +1 more source

ANALISA PENGARUH ULASAN ONLINE SURABAYA PATATA TERHADAP PERCEIVED e-WOM CREDIBILITY

Jurnal Manajemen Perhotelan, 2020
Tujuan penelitian ini untuk mengetahui pengaruh faktor penentu informasi dan normatif ulasan online Surabaya Patata, yaitu argument strength, recommendation framing, recommendation sidedness, source credibility, confirmation of prior belief, dan recommendation consistency terhadap perceived eWOM credibility. Penelitian ini adalah penelitian kuantitatif
Evania Devita Genial, Tasia Oktaviani, Adriana Aprilia   +2 more
openaire   +2 more sources

Understanding the Impact of E-Wom on Purchase behavior Using Information Acceptance Model

Sustainable Business and Society in Emerging Economies, 2022
Purpose: This study determines the influence of information gained from electronic word of mouth (e-WOM) on the purchase behavior of customers. Design/Methodology/Approach: The conceptual model developed has been derived from the Information ...
Reham Yahya, Jonathan Fazal Ellahi, Rafia Noor Davi, Sajjida Reza   +3 more
doaj   +1 more source

E-WOM across digital channels: A comparison of e-commerce and social media impact on consumer purchase intentions [PDF]

Innovative Marketing
This study analyzed by comparing the effect of e-WOM (electronic word-of-mouth) virtual shopping websites and e-WOM from respondents on social networks on users’ smartphone buying intentions. A research frame is established based on four e-WOM components:
Mohammad Rishad Faridi, Azam Malik, Noor Alam Khan, Asif Iqbal, Sania Khan   +4 more
doaj   +1 more source

THE CREDIBILITY OF CONSUMER REVIEWS ON THREE E-COMMERCE IN INDONESIA: MIXED METHOD APPROACH

Jurnal Ilmu Keluarga dan Konsumen, 2022
Online stores with more than 3000 reviews have made it difficult for consumers to find reviews that can be used as the main source of information to decide on a purchase. This research aims to investigate the credibility of reviews that consumers can be
Cep Abdul Baasith Wahpiyudin, Raditya Kasih Mahanani, Ismie Leona Rahayu, Megawati Simanjuntak, Ujang Sumarwan, Lilik Noor Yuliati, Moh. Djemdjem Djamaludin, Irni Rahmayani Johan, Istiqlaliyah Muflikhati   +8 more
doaj   +1 more source

Understanding the Adoption of Incentivized Word-of-Mouth in the Online Environment

Journal of Theoretical and Applied Electronic Commerce Research, 2021
Nowadays, word-of-mouth is a very important component of e-commerce activity because consumers are very sensitive to other people’s opinions. Depending on the companies’ politics, these opinions can be incentivized or non-incentivized.
Bogdan Anastasiei, Nicoleta Dospinescu, Octavian Dospinescu   +2 more
doaj   +1 more source

PENGARUH SOURCE CREDIBILITY, SOURCE ATTRACTIVENESS, E-WOM TERHADAP LOYALTY TO INFLUENCER DAN PURCHASE INTENTION DENGAN TRUST SEBAGAI MEDIASI

JWM (JURNAL WAWASAN MANAJEMEN), 2023
This study aims to determine the effect of source credibility, source attractiveness, and e-WOM on influencer loyalty and purchase intention through trust in beauty influencers. The population in this study are users of social media such as youtube, instagram, and tiktok who also have a desire for online purchase transactions.
null Viona Daisy, null Lily Purwianti
openaire   +1 more source

Antecedents of Electronic Word-of-Mouth (e-WOM) and Purchase Intention: The Moderating Role of Consumer Involvement

Journal of Enterprise and Development
Purpose: This research aims to investigate the antecedents of electronic word-of-mouth (e-WOM), specifically source credibility and information accuracy, as well as the influence of e-WOM on purchase intention.
Miranti Setiawardani, Afrima Widanti
doaj   +1 more source

A Green Consumer‐Based Approach to Advance Branding Strategies in Experiential Consumption Contexts. Insight From the Cruise Industry

Business Strategy and the Environment, EarlyView.
ABSTRACT Growing environmental awareness has intensified demand for sustainability and transparency, especially in cruise tourism, a high‐impact and highly scrutinised service context. This study examines how green consumption values (GCV) shape passengers' perceptions of the credibility of green marketing claims (believability) and, in turn, influence
Marcello Risitano, Giuseppe La Ragione, Annarita Sorrentino, Francesco Parola   +3 more
wiley   +1 more source

Consumer Behavior Toward Health‐Related Mobile Applications: A Hybrid Review and Future Agenda

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Mobile health (MH) has the potential to address many consumer challenges, but consumer responses to it remain varied. In this regard, the consumer's perspective on MH is becoming increasingly attractive to academia and business. This review aims to synthesize and analyze 103 studies from 2010 to 2024 using the Scientific Procedures and ...
Omer Faruk Celebi, Ebru Tumer, Nilsah Cavdar Aksoy, Alev Kocak Alan   +3 more
wiley   +1 more source