Results 41 to 50 of about 361 (169)
ABSTRACT As service robots move from factory floors to frontline service encounters, their success increasingly depends on the quality of customer‐robot interaction (CRI). Existing studies, however, remain fragmented and predominantly grounded in linear technology adoption models, offering limited insight into the dynamic and reciprocal nature of CRI ...
Long Pham +2 more
wiley +1 more source
The rise of online marketplaces has led to fierce competition among sellers; therefore, it is important to identify the elements that significantly influence consumers’ purchasing decisions. This research analyzes the role of the credibility of influencers, the quality of content, the awareness of the brands on the market, as well as the role of ...
Putranti Nurul Fauziah, Mukhid Mukhid
openaire +1 more source
Women's Experiences of Care and Support Following Postpartum Psychosis: A Meta‐Ethnography
ABSTRACT Background Postpartum psychosis is a psychiatric emergency that occurs following childbirth. Women are often cared for in general psychiatric units or in psychiatric Mother and Baby units. Postpartum psychosis is associated with a significant risk of relapse.
Vimbai Carr +3 more
wiley +1 more source
Abstract The urgent transition towards more sustainable futures requires places and tourism destinations to leverage every available tool to assist in this effort. Previous research brought attention to the subjective and perceptual dimension of sustainable tourism, suggesting the importance of stakeholders’ perceptions in destination development ...
Cecilia Pasquinelli, Mihalis Kavaratzis
wiley +1 more source
eWOM as a key factor in consumer intent to visit a destination: The moderating role of trust
Purpose – Considering the intangible nature of tourism services prior to consumption, effective communication and experience exchange with other users are of critical importance. The rise in digital media usage, with the credibility of WOM communication,
Julija Vidosavljević, Nađa Đurić
doaj +1 more source
The influence of publicity, e-WOM, and destination personality on visit intention to Wakatobi national park [PDF]
Although destination publicity is widely used in tourism marketing, there is a lack of studies specifically examining its role in national park tourism. Thus, this study looks into the effects of publicity and electronic word, of, mouth (e-WOM)
Usep Suhud +8 more
doaj +1 more source
ABSTRACT Marketing scholars and practitioners are paying increasing attention to social media as a crucial tool for communicating firms' sustainable activities to consumers. This study examines how consumers perceive and engage with social media green marketing, and how their engagement influences their intentions to purchase green products and brands,
So‐Young Jung, Su‐Yol Lee
wiley +1 more source
Background: Online transport services have significant growth potential in Indonesia. Therefore, online transportation companies need to implement appropriate strategies, such as electronic word of mouth (e-WOM), to seize this opportunity.
Muhammad Rahadian Nur Jabbar Rahman +2 more
doaj +1 more source
Investigation of Social Media Metrics With Respect to Demand Modeling for Promotional Products
ABSTRACT Social media (SM) has revolutionized the way companies connect with customers, enabling more personalized marketing strategies and enhancing engagement. With platforms like Facebook offering detailed user data, businesses can create more targeted advertising campaigns. This paper proposes an approach to categorizing SM variables based on their
Yvonne Badulescu +3 more
wiley +1 more source
With the increasing number of users on social media platforms and the increasing amount of time consumers spend on these platforms in their daily lives, social media has become a central focus for business activities. Consequently, the academic examination of activities conducted via social media has gained importance.
Mustafa Said Akın, Abdülkadir Öztürk
openaire +1 more source

