Results 41 to 50 of about 361 (169)

Customer–Robot Interaction Beyond the First Encounter: A Reciprocal Framework and Quadrant Model for Value Co‐Creation

open access: yesInternational Journal of Consumer Studies, Volume 50, Issue 3, May 2026.
ABSTRACT As service robots move from factory floors to frontline service encounters, their success increasingly depends on the quality of customer‐robot interaction (CRI). Existing studies, however, remain fragmented and predominantly grounded in linear technology adoption models, offering limited insight into the dynamic and reciprocal nature of CRI ...
Long Pham   +2 more
wiley   +1 more source

The Impact of Influencer Credibility, Content Quality, Brand Awareness, and e-WOM, on Purchase Decision in Online Marketplace

open access: yesInternational Journal of Business, Law, and Education
The rise of online marketplaces has led to fierce competition among sellers; therefore, it is important to identify the elements that significantly influence consumers’ purchasing decisions. This research analyzes the role of the credibility of influencers, the quality of content, the awareness of the brands on the market, as well as the role of ...
Putranti Nurul Fauziah, Mukhid Mukhid
openaire   +1 more source

Women's Experiences of Care and Support Following Postpartum Psychosis: A Meta‐Ethnography

open access: yesJournal of Advanced Nursing, Volume 82, Issue 5, Page 4714-4732, May 2026.
ABSTRACT Background Postpartum psychosis is a psychiatric emergency that occurs following childbirth. Women are often cared for in general psychiatric units or in psychiatric Mother and Baby units. Postpartum psychosis is associated with a significant risk of relapse.
Vimbai Carr   +3 more
wiley   +1 more source

Theorizing the Linkage between Place Branding and Sustainable Destinations: An Integrative and Generative Review

open access: yesInternational Journal of Management Reviews, Volume 28, Issue 2, April 2026.
Abstract The urgent transition towards more sustainable futures requires places and tourism destinations to leverage every available tool to assist in this effort. Previous research brought attention to the subjective and perceptual dimension of sustainable tourism, suggesting the importance of stakeholders’ perceptions in destination development ...
Cecilia Pasquinelli, Mihalis Kavaratzis
wiley   +1 more source

eWOM as a key factor in consumer intent to visit a destination: The moderating role of trust

open access: yesMенаџмент у хотелијерству и туризму
Purpose – Considering the intangible nature of tourism services prior to consumption, effective communication and experience exchange with other users are of critical importance. The rise in digital media usage, with the credibility of WOM communication,
Julija Vidosavljević, Nađa Đurić
doaj   +1 more source

The influence of publicity, e-WOM, and destination personality on visit intention to Wakatobi national park [PDF]

open access: yesInternational Journal of Data and Network Science
Although destination publicity is widely used in tourism marketing, there is a lack of studies specifically examining its role in national park tourism. Thus, this study looks into the effects of publicity and electronic word, of, mouth (e-WOM)
Usep Suhud   +8 more
doaj   +1 more source

Social Media Green Marketing: How Self‐Monitoring Shapes Consumer Engagement and Eco‐Purchase Intentions

open access: yesCorporate Social Responsibility and Environmental Management, Volume 33, Issue 2, Page 1757-1775, March 2026.
ABSTRACT Marketing scholars and practitioners are paying increasing attention to social media as a crucial tool for communicating firms' sustainable activities to consumers. This study examines how consumers perceive and engage with social media green marketing, and how their engagement influences their intentions to purchase green products and brands,
So‐Young Jung, Su‐Yol Lee
wiley   +1 more source

The Influence of e-WOM on Customer Engagement, Purchase Intention, and Purchase Decision in Online Transportation Services

open access: yesJournal of Consumer Sciences
Background: Online transport services have significant growth potential in Indonesia. Therefore, online transportation companies need to implement appropriate strategies, such as electronic word of mouth (e-WOM), to seize this opportunity.
Muhammad Rahadian Nur Jabbar Rahman   +2 more
doaj   +1 more source

Investigation of Social Media Metrics With Respect to Demand Modeling for Promotional Products

open access: yesJournal of Forecasting, Volume 45, Issue 2, Page 850-866, March 2026.
ABSTRACT Social media (SM) has revolutionized the way companies connect with customers, enabling more personalized marketing strategies and enhancing engagement. With platforms like Facebook offering detailed user data, businesses can create more targeted advertising campaigns. This paper proposes an approach to categorizing SM variables based on their
Yvonne Badulescu   +3 more
wiley   +1 more source

What drives e-WOM engagement? Exploring the roles of information quality, credibility, and website quality

open access: yesBusiness & Management Studies: An International Journal
With the increasing number of users on social media platforms and the increasing amount of time consumers spend on these platforms in their daily lives, social media has become a central focus for business activities. Consequently, the academic examination of activities conducted via social media has gained importance.
Mustafa Said Akın, Abdülkadir Öztürk
openaire   +1 more source

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