Results 41 to 50 of about 350 (161)

Investigation of Social Media Metrics With Respect to Demand Modeling for Promotional Products

Journal of Forecasting, Volume 45, Issue 2, Page 850-866, March 2026.
ABSTRACT Social media (SM) has revolutionized the way companies connect with customers, enabling more personalized marketing strategies and enhancing engagement. With platforms like Facebook offering detailed user data, businesses can create more targeted advertising campaigns. This paper proposes an approach to categorizing SM variables based on their
Yvonne Badulescu, Fernan Cañas, Ari‐Pekka Hameri, Naoufel Cheikhrouhou   +3 more
wiley   +1 more source

The influence of publicity, e-WOM, and destination personality on visit intention to Wakatobi national park [PDF]

International Journal of Data and Network Science
Although destination publicity is widely used in tourism marketing, there is a lack of studies specifically examining its role in national park tourism. Thus, this study looks into the effects of publicity and electronic word, of, mouth (e-WOM)
Usep Suhud, Mamoon Allan, Wong Chee Hoo, Amer Alqutaesh, Muaz Azinuddin, Ergash Ibadullaev, Alisher Sherov, Samariddin Makhmudov, Tuktabek Rahkimov   +8 more
doaj   +1 more source

When AI Meets Festivals: How eWOM Mediates the Route to Memorable Experiences and Well‐Being

International Journal of Tourism Research, Volume 28, Issue 2, March/April 2026.
ABSTRACT Artificial intelligence (AI) is reshaping how festival‐goers interact and share experiences. This study investigates how perceptions of AI technologies (informativeness, accessibility, interactivity, personalization, and security) affect electronic word‐of‐mouth (eWOM) at music festivals and whether eWOM mediates the link between perceived AI ...
João M. Lopes, Filipe Silva, Ilda Massano‐Cardoso   +2 more
wiley   +1 more source

Managing Consumer Satisfaction Amid Sustainability Policy‐Induced Service Failures: The Role of Replacement Quality and Communication Strategies

Psychology &Marketing, Volume 43, Issue 2, Page 295-311, February 2026.
ABSTRACT This study investigates how consumers respond to service failures caused by mandatory government sustainability policies, which differ from conventional failures in their persistence, uncontrollability, and foreseeability. Across two experimental studies, we examine how consumers respond to sustainability policy‐induced service failures ...
DaEun Park, YongHee Kim
wiley   +1 more source

eWOM as a key factor in consumer intent to visit a destination: The moderating role of trust

Mенаџмент у хотелијерству и туризму
Purpose – Considering the intangible nature of tourism services prior to consumption, effective communication and experience exchange with other users are of critical importance. The rise in digital media usage, with the credibility of WOM communication,
Julija Vidosavljević, Nađa Đurić
doaj   +1 more source

Product Innovation for Sustainable Development in the Fashion Industry: A Bibliometric Review

Sustainable Development, Volume 34, Issue 1, Page 924-950, February 2026.
ABSTRACT This study presents a systematic review of new product development (NPD) in the textile and fashion industry, conducted through bibliometric techniques and thematic synthesis under the PRISMA 2020 protocol. By combining performance analysis, science mapping, and qualitative coding, the research aims to clarify how the literature has addressed ...
Irene Ricciardi, Martina Percuoco, Anna Prisco   +2 more
wiley   +1 more source

The Influence of e-WOM on Customer Engagement, Purchase Intention, and Purchase Decision in Online Transportation Services

Journal of Consumer Sciences
Background: Online transport services have significant growth potential in Indonesia. Therefore, online transportation companies need to implement appropriate strategies, such as electronic word of mouth (e-WOM), to seize this opportunity.
Muhammad Rahadian Nur Jabbar Rahman, Jono Mintarto Munandar, Istiqlaliyah Muflikhati   +2 more
doaj   +1 more source

Influencer–Follower Interactions and Consumers' Behavioral Responses: A Multi‐Method Approach and Future Research Agenda

Journal of Consumer Behaviour, Volume 25, Issue 1, Page 3-40, January 2026.
ABSTRACT This review critically synthesizes and extends the influencer marketing literature by exploring how relational, psychological, and contextual mechanisms shape consumers' behavioral responses in digital environments. Adopting a multi‐method research approach, Study 1 presents an extensive TCCM (Theory, Context, Characteristics, and Methodology)–
Md Abdul Alim, Park Thaichon, Sara Quach, Scott Weaven   +3 more
wiley   +1 more source

What drives e-WOM engagement? Exploring the roles of information quality, credibility, and website quality

Business & Management Studies: An International Journal
With the increasing number of users on social media platforms and the increasing amount of time consumers spend on these platforms in their daily lives, social media has become a central focus for business activities. Consequently, the academic examination of activities conducted via social media has gained importance.
Mustafa Said Akın, Abdülkadir Öztürk
openaire   +1 more source

Advancing Theoretical Integration of Distrust: A Multilevel Examination of Its Theoretical Foundations, Dynamics, and Mechanisms

Psychology &Marketing, Volume 43, Issue 1, Page 68-87, January 2026.
ABSTRACT This paper addresses persistent gaps in distrust scholarship by systematically reviewing studies published from 1998 to 2024. We refine distrust as a construct distinct from trust, mistrust, and suspicion, shaped by unique cognitive, emotional, and behavioral mechanisms.
Xiaolan Chen, George Balabanis, Shuai Qin   +2 more
wiley   +1 more source