Results 51 to 60 of about 350 (161)

The Effects of One-Sided vs. Two-Sided Review Valence on Electronic Word of Mouth (e-WOM): The Moderating Role of Sponsorship Presence

Asia Marketing Journal, 2019
Prior studies on the effects of online consumer reviews have mainly focused on review valence, but little research has investigated how two–sided (both positive and negative) and one-sided (only positive) reviews influence consumers’ response to online ...
Jihye Park, Youjae Yi, Dawon Kang
doaj   +1 more source

The Impact of Influencer Credibility, Content Quality, Brand Awareness, and e-WOM, on Purchase Decision in Online Marketplace

International Journal of Business, Law, and Education
The rise of online marketplaces has led to fierce competition among sellers; therefore, it is important to identify the elements that significantly influence consumers’ purchasing decisions. This research analyzes the role of the credibility of influencers, the quality of content, the awareness of the brands on the market, as well as the role of ...
Putranti Nurul Fauziah, Mukhid Mukhid
openaire   +1 more source

Integrating E‐Servicescapes and Web Atmospherics: A Systematic Literature Review Applying the TCCM Framework

International Journal of Consumer Studies, Volume 50, Issue 1, January 2026.
ABSTRACT The rapid expansion of digital transformation has intensified scholarly interest in how online environments shape customer experience and behavior. A thorough investigation of the literature in the area showcases its fragmented nature, dominated by two parallel streams, web atmospherics and e‐servicescapes, that exhibit overlapping definitions,
Kalipso Karantinou, Paraskevi Ntzoumanika   +1 more
wiley   +1 more source

PURCHASING TOURISM SERVICES THROUGH ONLINE TRAVEL AGENCY: DOES ELECTRONIC WORD-OF-MOUTH HAVE INFLUENCE? AN EMPIRICAL STUDY ON BANGLADESHI TOURISTS [PDF]

Geo Journal of Tourism and Geosites
Tourists nowadays are more dependent on online reviews to make different travel decisions. Electronic word of mouth has been playing a key role in influencing the purchase intention of tourists who travel through an online travel agency. In this context,
Kamal HOSSAIN, Subrata KUMAR, Rubaiyat SHABBIR, REDWANUZZAMAN   +3 more
doaj   +1 more source

Advertising: Company Asset or Liability? A Systematic Literature Review on Deception

International Journal of Consumer Studies, Volume 50, Issue 1, January 2026.
ABSTRACT Research on deception in advertising has expanded over the last 50 years, yet existing reviews focus on specific forms of deception in advertising and rarely integrate the individual, organisational and contextual factors that shape deception in advertising.
Dorvanique Cocks, Letizia Alvino, Hans Luyten, Michel Ehrenhard   +3 more
wiley   +1 more source

Effects of product online reviews on product returns: a review and classification of the literature

International Transactions in Operational Research, Volume 33, Issue 1, Page 143-176, January 2026.
Abstract Product returns pose a significant challenge for online retailers, primarily due to consumer uncertainty, both before and after the purchase. These uncertainties may stem from factors such as the absence of a “touch and feel” experience, mismatched product expectations, or post‐purchase regret, where consumers change their minds.
Yun Wang, Bo Yu, Jing Chen
wiley   +1 more source

PENGARUH SOCIAL MEDIA INFLUENCER CREDIBILITY DAN E-WOM TERHADAP PURCHASE INTENTION SKINCARE PRODUK LOKAL DI JABODETABEK MELALUI BRAND TRUST SEBAGAI VARIABEL MEDIASI [PDF]

PENG: Jurnal Ekonomi dan Manajemen
Penelitian ini meneliti dampak social media influencer credibility dan e-WOM terhadap purchase intention skincare produk lokal di Jabodetabek, dengan brand trust sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan melibatkan 300 responden yang merupakan konsumen skincare produk lokal. Data dianalisis menggunakan perangkat
Siti Khairul Aini, Setyo Ferry Wibowo, Nofriska Krissanya   +2 more
openaire   +2 more sources

Key Factors in the Intention to Book Tourist Destinations Online

Human Behavior and Emerging Technologies, Volume 2026, Issue 1, 2026.
Tourism has developed significantly through websites, where owners and potential users converge. This study determined the importance of reviews, ratings, scarcity, and popularity of websites and their impact on main effects and interactions on four outcome variables: attention, information, interest, and likelihood of booking.
Omar Millán Delgado, Dan-Cristian Dabija   +1 more
wiley   +1 more source

PENGARUH QUALITY DAN CREDIBILITY ELECTRONIC WORD OF MOUTH (e-WOM) TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE

J-MACC : journal of management and accounting
The purpose of this study is to analyze the quality of information on e-WOM and also the credibility of e-WOM on online purchasing decisions focused on the Shopee Marketplace. This study uses a quantitative approach with a sample size of 100 respondents and purposive sampling is used in this research. Data analysis was carried out starting from testing
Sanita Dhakirah, Joni Dwi Pribadi, Lina Budiarti, Rena Feri Wijayanti   +3 more
openaire   +1 more source

Dampak E-WOM dan Kepercayaan Merek terhadap Minat Beli Somethinc pada Gen Z

JKG (Jurnal Komunikasi Global)
Informasi yang tersebar di platform media sosial berperan penting dalam membentuk persepsi dan pertimbangan individu, yang kemudian tercermin dalam keyakinan mengenai kredibilitas dan integritas merek, yang dapat memotivasi keputusan pembelian ...
Addriani Sukma Melati, Deni Yanuar, Novi Susilawati   +2 more
doaj   +1 more source