Results 51 to 60 of about 361 (169)

PENGARUH QUALITY DAN CREDIBILITY ELECTRONIC WORD OF MOUTH (e-WOM) TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE

J-MACC : journal of management and accounting
The purpose of this study is to analyze the quality of information on e-WOM and also the credibility of e-WOM on online purchasing decisions focused on the Shopee Marketplace. This study uses a quantitative approach with a sample size of 100 respondents and purposive sampling is used in this research. Data analysis was carried out starting from testing
Sanita Dhakirah, Joni Dwi Pribadi, Lina Budiarti, Rena Feri Wijayanti   +3 more
openaire   +1 more source

When AI Meets Festivals: How eWOM Mediates the Route to Memorable Experiences and Well‐Being

International Journal of Tourism Research, Volume 28, Issue 2, March/April 2026.
ABSTRACT Artificial intelligence (AI) is reshaping how festival‐goers interact and share experiences. This study investigates how perceptions of AI technologies (informativeness, accessibility, interactivity, personalization, and security) affect electronic word‐of‐mouth (eWOM) at music festivals and whether eWOM mediates the link between perceived AI ...
João M. Lopes, Filipe Silva, Ilda Massano‐Cardoso   +2 more
wiley   +1 more source

The Influence of Influencer Credibility, Brand Image, and e-WOM on Consumer Purchase Intentions for Products Promoted through TikTok

Jurnal Manajemen Motivasi
This study examines the impact of influencer credibility, brand image, and electronic word of mouth (e-WOM) on purchase intention for Wardah Facial Wash products on TikTok. Using a quantitative survey of 100 respondents, data were analyzed through validity and reliability tests and multiple linear regression via SPSS.
null Suci Mila Ramadhani, null Heri Fitriyadi   +1 more
openaire   +1 more source

Managing Consumer Satisfaction Amid Sustainability Policy‐Induced Service Failures: The Role of Replacement Quality and Communication Strategies

Psychology &Marketing, Volume 43, Issue 2, Page 295-311, February 2026.
ABSTRACT This study investigates how consumers respond to service failures caused by mandatory government sustainability policies, which differ from conventional failures in their persistence, uncontrollability, and foreseeability. Across two experimental studies, we examine how consumers respond to sustainability policy‐induced service failures ...
DaEun Park, YongHee Kim
wiley   +1 more source

Product Innovation for Sustainable Development in the Fashion Industry: A Bibliometric Review

Sustainable Development, Volume 34, Issue 1, Page 924-950, February 2026.
ABSTRACT This study presents a systematic review of new product development (NPD) in the textile and fashion industry, conducted through bibliometric techniques and thematic synthesis under the PRISMA 2020 protocol. By combining performance analysis, science mapping, and qualitative coding, the research aims to clarify how the literature has addressed ...
Irene Ricciardi, Martina Percuoco, Anna Prisco   +2 more
wiley   +1 more source

The Effects of One-Sided vs. Two-Sided Review Valence on Electronic Word of Mouth (e-WOM): The Moderating Role of Sponsorship Presence

Asia Marketing Journal, 2019
Prior studies on the effects of online consumer reviews have mainly focused on review valence, but little research has investigated how two–sided (both positive and negative) and one-sided (only positive) reviews influence consumers’ response to online ...
Jihye Park, Youjae Yi, Dawon Kang
doaj   +1 more source

Influencer–Follower Interactions and Consumers' Behavioral Responses: A Multi‐Method Approach and Future Research Agenda

Journal of Consumer Behaviour, Volume 25, Issue 1, Page 3-40, January 2026.
ABSTRACT This review critically synthesizes and extends the influencer marketing literature by exploring how relational, psychological, and contextual mechanisms shape consumers' behavioral responses in digital environments. Adopting a multi‐method research approach, Study 1 presents an extensive TCCM (Theory, Context, Characteristics, and Methodology)–
Md Abdul Alim, Park Thaichon, Sara Quach, Scott Weaven   +3 more
wiley   +1 more source

PURCHASING TOURISM SERVICES THROUGH ONLINE TRAVEL AGENCY: DOES ELECTRONIC WORD-OF-MOUTH HAVE INFLUENCE? AN EMPIRICAL STUDY ON BANGLADESHI TOURISTS [PDF]

Geo Journal of Tourism and Geosites
Tourists nowadays are more dependent on online reviews to make different travel decisions. Electronic word of mouth has been playing a key role in influencing the purchase intention of tourists who travel through an online travel agency. In this context,
Kamal HOSSAIN, Subrata KUMAR, Rubaiyat SHABBIR, REDWANUZZAMAN   +3 more
doaj   +1 more source

Advancing Theoretical Integration of Distrust: A Multilevel Examination of Its Theoretical Foundations, Dynamics, and Mechanisms

Psychology &Marketing, Volume 43, Issue 1, Page 68-87, January 2026.
ABSTRACT This paper addresses persistent gaps in distrust scholarship by systematically reviewing studies published from 1998 to 2024. We refine distrust as a construct distinct from trust, mistrust, and suspicion, shaped by unique cognitive, emotional, and behavioral mechanisms.
Xiaolan Chen, George Balabanis, Shuai Qin   +2 more
wiley   +1 more source

PENGARUH SOCIAL MEDIA INFLUENCER CREDIBILITY DAN E-WOM TERHADAP PURCHASE INTENTION SKINCARE PRODUK LOKAL DI JABODETABEK MELALUI BRAND TRUST SEBAGAI VARIABEL MEDIASI [PDF]

PENG: Jurnal Ekonomi dan Manajemen
Penelitian ini meneliti dampak social media influencer credibility dan e-WOM terhadap purchase intention skincare produk lokal di Jabodetabek, dengan brand trust sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan melibatkan 300 responden yang merupakan konsumen skincare produk lokal. Data dianalisis menggunakan perangkat
Siti Khairul Aini, Setyo Ferry Wibowo, Nofriska Krissanya   +2 more
openaire   +2 more sources