Results 31 to 40 of about 361 (169)

Greenwashing in the Spotlight: Synthesising Evidence on Unethical Environmental Claims and Future Pathways

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Firms are experiencing mounting pressure to report their environmental impact. Rather than disclosing their actual performance, however, some are engaging in unethical business (i.e., greenwashing) practices. Prior studies have contributed significantly to the greenwashing literature from varied perspectives, but a comprehensive understanding ...
Sher Jahan Khan, Norah Albishri, Bhumika Gupta, Piera Centobelli, Manlio Del Giudice   +4 more
wiley   +1 more source

More Than Saying “It's AI”: How Role Disclosure Transparency in AI‐Generated Ads Influences Persuasion

Psychology &Marketing, EarlyView.
ABSTRACT This research examines how AI role disclosure transparency—the consumers' subjective perception of how clearly and informatively an advertisement communicates the role that AI played in the ad creation process—influences consumer evaluation of AI‐generated ads via ad creation process credibility. A high level of perceived transparency enhances
Khanh Bao Quang Le, Hina Khan, Fangfang Li, Werner H. Kunz   +3 more
wiley   +1 more source

Exploring the Influence of Seller Reputation on Electronic Word of Mouth (e-WOM): Emphasis on Consumer Trust and Satisfaction on E-Commerce Platforms

Journal of Consumer Sciences
Background: The development of e-commerce has been reported to influence consumer behavior in conducting transactions. In this context, direct interaction between buyers and sellers was very limited.
Ridho Bramulya Ikhsan, Nuraini Sari, Erick Fernando, Juliater Simarmata   +3 more
doaj   +1 more source

“Tragic,” “Torment,” and “Torture”: Leadership as Fertile Ground for Women's Organizational Misogyny

Gender, Work &Organization, EarlyView.
ABSTRACT This feminist study explores women's hostilities toward women in UK leadership as organizational misogyny. Organizations are mostly silent about misogyny, and gender studies have yet to empirically interrogate organizational misogyny and expose it as a critical method of women's oppression. Here, we explore women's organizational misogyny (WOM)
Sharon Mavin, Gina Grandy
wiley   +1 more source

Analysis of the Influence of Brand Image as a Moderating Variable in the Relationship between Influencer Credibility and Electronic Word of Mouth (E-WOM) on Purchase Decisions in Online Marketplaces

Indonesian Interdisciplinary Journal of Sharia Economics
This study aims to analyze the influence of brand image as a moderating variable in the relationship between influencer credibility and electronic word of mouth (E-WOM) on purchase decisions in online marketplaces.
Eko Tjiptojuwono, Agustina Dianova
doaj   +1 more source

Consumer Behavior Analysis in Digital Marketing Using AI and Big Data Analytics: A Narrative Review and Methodological Taxonomy

WIREs Data Mining and Knowledge Discovery, Volume 16, Issue 3, September 2026.
AI and Big Data in Consumer Behavior Analysis. ABSTRACT The rapid expansion of digital consumer data has challenged traditional approaches to understanding behavior in digital marketing. Existing reviews often focus on individual methods and give limited guidance on how analytical techniques compare or how they should be selected for specific marketing
Leonidas Theodorakopoulos, Alexandra Theodoropoulou   +1 more
wiley   +1 more source

Consumer Behavior Toward Health‐Related Mobile Applications: A Hybrid Review and Future Agenda

Journal of Consumer Behaviour, Volume 25, Issue 4, Page 1949-1974, July 2026.
ABSTRACT Mobile health (MH) has the potential to address many consumer challenges, but consumer responses to it remain varied. In this regard, the consumer's perspective on MH is becoming increasingly attractive to academia and business. This review aims to synthesize and analyze 103 studies from 2010 to 2024 using the Scientific Procedures and ...
Omer Faruk Celebi, Ebru Tumer, Nilsah Cavdar Aksoy, Alev Kocak Alan   +3 more
wiley   +1 more source

The adoption of e-Word of mouth and brand trust in Vietnam tourism

Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2020
Based on theories of information adoption and brand, this paperexplores the factors affecting the electric Word-of-Mouth (e-WOM) adoption.
Hoàng Thị Phương Thảo, Nguyễn Trọng Tâm   +1 more
doaj  

Signaling Fair Practices: Supply Chain Transparency and Consumer Responses to Fair Wage and Labor Disclosures

Journal of Business Logistics, Volume 47, Issue 3, July 2026.
ABSTRACT As consumer concern about labor conditions in global supply chains grows, firms face increasing pressure to disclose fair wage and labor‐related information. Yet, transparency can be risky because it may expose unfavorable supplier practices and cause reputational harm.
Emily C. Dickey, Prisca Brosi, Jan C. Fransoo   +2 more
wiley   +1 more source

Are Senders of eWOM Biased? The Role of Personality and Collectivism

International Journal of Tourism Research, Volume 28, Issue 3, May/June 2026.
ABSTRACT The transmission of biased eWOM reduces the usefulness of online reviews to consumers and, if negative, is likely to affect a brand's image adversely. This research aims to investigate how traits, attention‐seeking, and taking‐the‐lead make senders of eWOM subject to either the positivity or negativity bias, and how the cultural value of ...
Pengji Wang, Breda McCarthy
wiley   +1 more source