Results 31 to 40 of about 350 (161)

From Confusion to Clarity: A Multi‐Stage Process Framework for Understanding Consumer Confusion

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This paper reconceptualizes consumer confusion as a multi‐stage temporal process rather than a static outcome, addressing theoretical fragmentation in existing antecedent‐consequence models. By integrating cognitive appraisal, contextual amplification, and adaptive coping within a unified framework, we explain how confusion unfolds rather than
Fatih Celik, Erdogan Koc
wiley   +1 more source

More Than Saying “It's AI”: How Role Disclosure Transparency in AI‐Generated Ads Influences Persuasion

Psychology &Marketing, EarlyView.
ABSTRACT This research examines how AI role disclosure transparency—the consumers' subjective perception of how clearly and informatively an advertisement communicates the role that AI played in the ad creation process—influences consumer evaluation of AI‐generated ads via ad creation process credibility. A high level of perceived transparency enhances
Khanh Bao Quang Le, Hina Khan, Fangfang Li, Werner H. Kunz   +3 more
wiley   +1 more source

Exploring the Influence of Seller Reputation on Electronic Word of Mouth (e-WOM): Emphasis on Consumer Trust and Satisfaction on E-Commerce Platforms

Journal of Consumer Sciences
Background: The development of e-commerce has been reported to influence consumer behavior in conducting transactions. In this context, direct interaction between buyers and sellers was very limited.
Ridho Bramulya Ikhsan, Nuraini Sari, Erick Fernando, Juliater Simarmata   +3 more
doaj   +1 more source

Are Senders of eWOM Biased? The Role of Personality and Collectivism

International Journal of Tourism Research, Volume 28, Issue 3, May/June 2026.
ABSTRACT The transmission of biased eWOM reduces the usefulness of online reviews to consumers and, if negative, is likely to affect a brand's image adversely. This research aims to investigate how traits, attention‐seeking, and taking‐the‐lead make senders of eWOM subject to either the positivity or negativity bias, and how the cultural value of ...
Pengji Wang, Breda McCarthy
wiley   +1 more source

Analysis of the Influence of Brand Image as a Moderating Variable in the Relationship between Influencer Credibility and Electronic Word of Mouth (E-WOM) on Purchase Decisions in Online Marketplaces

Indonesian Interdisciplinary Journal of Sharia Economics
This study aims to analyze the influence of brand image as a moderating variable in the relationship between influencer credibility and electronic word of mouth (E-WOM) on purchase decisions in online marketplaces.
Eko Tjiptojuwono, Agustina Dianova
doaj   +1 more source

Customer–Robot Interaction Beyond the First Encounter: A Reciprocal Framework and Quadrant Model for Value Co‐Creation

International Journal of Consumer Studies, Volume 50, Issue 3, May 2026.
ABSTRACT As service robots move from factory floors to frontline service encounters, their success increasingly depends on the quality of customer‐robot interaction (CRI). Existing studies, however, remain fragmented and predominantly grounded in linear technology adoption models, offering limited insight into the dynamic and reciprocal nature of CRI ...
Long Pham, Tatbeeq Raza‐Ullah, Hamid Shaker   +2 more
wiley   +1 more source

Women's Experiences of Care and Support Following Postpartum Psychosis: A Meta‐Ethnography

Journal of Advanced Nursing, Volume 82, Issue 5, Page 4714-4732, May 2026.
ABSTRACT Background Postpartum psychosis is a psychiatric emergency that occurs following childbirth. Women are often cared for in general psychiatric units or in psychiatric Mother and Baby units. Postpartum psychosis is associated with a significant risk of relapse.
Vimbai Carr, Gill Thomson, Victoria Moran, Gill Strachan   +3 more
wiley   +1 more source

The adoption of e-Word of mouth and brand trust in Vietnam tourism

Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2020
Based on theories of information adoption and brand, this paperexplores the factors affecting the electric Word-of-Mouth (e-WOM) adoption.
Hoàng Thị Phương Thảo, Nguyễn Trọng Tâm   +1 more
doaj  

Theorizing the Linkage between Place Branding and Sustainable Destinations: An Integrative and Generative Review

International Journal of Management Reviews, Volume 28, Issue 2, April 2026.
Abstract The urgent transition towards more sustainable futures requires places and tourism destinations to leverage every available tool to assist in this effort. Previous research brought attention to the subjective and perceptual dimension of sustainable tourism, suggesting the importance of stakeholders’ perceptions in destination development ...
Cecilia Pasquinelli, Mihalis Kavaratzis
wiley   +1 more source

Social Media Green Marketing: How Self‐Monitoring Shapes Consumer Engagement and Eco‐Purchase Intentions

Corporate Social Responsibility and Environmental Management, Volume 33, Issue 2, Page 1757-1775, March 2026.
ABSTRACT Marketing scholars and practitioners are paying increasing attention to social media as a crucial tool for communicating firms' sustainable activities to consumers. This study examines how consumers perceive and engage with social media green marketing, and how their engagement influences their intentions to purchase green products and brands,
So‐Young Jung, Su‐Yol Lee
wiley   +1 more source