Results 61 to 70 of about 361 (169)

E-WOM, VIRAL MARKETING, AND MUSLIM FASHION PURCHASE DECISIONS

JEBIS (Jurnal Ekonomi dan Bisnis Islam)
The increasingly widespread use of digital media has changed consumer behavior patterns in purchasing Muslim fashion products today. This is reflected in the role of electronic word of mouth (e-WOM) and viral marketing, which are now important strategies
Ardella Ninda Safitri, Muhammad Zakiy, Sutrisno Sutrisno   +2 more
doaj   +1 more source

The Role of Brand Image in Mediating Celebrity Endorser Credibility and E-Wom on Repurchase Intention (Study on Avoskin Consumers in Denpasar)

Return : Study of Management, Economic and Bussines
The Theory of Planned Behavior (TPB) and the Stimulus-Organism-Response (SOR) model are theoretical frameworks that explain how external stimuli, such as celebrity endorser credibility and electronic word of mouth (E-WOM), are psychologically processed by individuals, ultimately leading to specific behavioral intentions.
I Gusti Ayu Uthami Febriati, I Wayan Santika, I Made Wardana, Ni Ketut Seminari   +3 more
openaire   +1 more source

Dampak E-WOM dan Kepercayaan Merek terhadap Minat Beli Somethinc pada Gen Z

JKG (Jurnal Komunikasi Global)
Informasi yang tersebar di platform media sosial berperan penting dalam membentuk persepsi dan pertimbangan individu, yang kemudian tercermin dalam keyakinan mengenai kredibilitas dan integritas merek, yang dapat memotivasi keputusan pembelian ...
Addriani Sukma Melati, Deni Yanuar, Novi Susilawati   +2 more
doaj   +1 more source

mediating role of brand image in the influence of influencer credibility and E-WoM on repurchase intention of skincare products in Denpasar City

International research journal of management, IT and social sciences
The increasing awareness among women regarding the importance of appearance and self-image, especially in the professional world, has driven the use of skincare products as part of personal branding and professionalism strategies. This study aims to examine the influence of influencer credibility and e-WOM on repurchase intention of skincare products ...
Komang Listia Damariyanti, Ni Wayan Sri Suprapti   +1 more
openaire   +1 more source

Social media stars: how influencers shape consumer’s behavior on Instagram [PDF]

Spanish Journal of Marketing-ESIC
Purpose – In today’s global and competitive e-commerce market spaces, social media influencers (SMIs) exert substantial influence on consumer behavior. This study aims to examine how electronic word of mouth (e-WOM), Instagram usage and the credibility ...
Hamza Kaka Abdul Wahab, Faizan Alam, Eva Lahuerta-Otero   +2 more
doaj   +1 more source

The Influence of E-WoM, Brand Attitude, and Brand Love on Online Consumer Purchase Intentions for Halal Skincare Products

Indonesian Interdisciplinary Journal of Sharia Economics
This study investigates the influence of Electronic Word of Mouth (E-WoM), brand disposition, and brand affection on consumers’ online purchase intentions specifically within the halal skincare product segment. Grounded in the Theory of Planned Behavior
Putri Silvia Istiqomah, Anton Agus Setyawan   +1 more
doaj   +1 more source

Peran Adopsi E-WOM sebagai Mediasi Perceived Usefulness dan Perceived Credibility terhadap Purchase Intention Komunitas Virtual

Ekonomi Bisnis
Komunitas virtual telah mengambil peran penting dalam penyampaian informasi elektronik dari mulut ke mulut di kalangan penggemar mode. Namun, mekanisme transfer eWOM di antara anggota komunitas virtual yang memengaruhi niat pembelian produk belum sepenuhnya dipahami.
Bayu Virgya Satwika, Raisa Fitri
openaire   +1 more source

PENGARUH KARAKTERISTIK INFORMASI EWOM DAN PERILAKU KONSUMEN TERHADAP NIAT BELI SMARTPHONE

Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi
ABSTRAK Pengguna smartphone pada tahun 2022 sebanyak 6.567 juta pengguna dan akan terus bertambah. Smartphone memiliki banyak fungsi dalam kehidupan sehari-hari seperti mengirim pesan secara instan, berbagi informasi, sebagai media hiburan, mencari ...
Suyono Saputra, Ryan Harsana Jasa
doaj   +1 more source

The Role Of Source Credibility And Fairness On The Formation Of Parasocial Relationships And Product Interest And Their Influence On Purchase Intention And E-WOM Of Beauty Brands In Indonesia

Eduvest - Journal of Universal Studies
Few studies have focused on how source credibility and fairness influence parasocial relationships and product interest, and how product interest impacts consumers' purchase intentions towards new products. But few have examined how these factors can influence purchase intention and eWOM, so this study aims to fill the gap, focusing on Indonesian ...
Fadelia Dwiphala, Rifelly Dewi Astuti
openaire   +1 more source

Influencer Marketing: Assessing the Effect of Self-Influencer Coungruence, Parasocial Relationships, Credibility and Electronic Word Of Mouth (E-Wom) on Social Media Tiktok

Eduvest - Journal of Universal Studies
Purpose – This study aims to explore the impact of social media influencers (SMIs) intimate self-influencer congruence on consumers’ electronic word of mouth (e-WOM), with a focus on the role of parasocial relationships and congruence among the influencer, product and consumer.
Benedict Peterson, Muh Hilman Hanafi, Jerry S. Justianto   +2 more
openaire   +1 more source