Results 81 to 90 of about 350 (161)

Digital Marketing and Fast-Food Intake in the UAE: The Role of Firm-Generated Content among Adult Consumers. [PDF]

Foods, 2023
Ali-Alsaadi AA, Cabeza-Ramírez LJ, Sántos-Roldán L, Loor-Zambrano HY.   +3 more
europepmc   +1 more source

The Role of Social Media Influencers and Online Reviews in Shaping Purchase Intention of Halal Cosmetics: A Study on Cusumers in Indonesia

Indonesian Interdisciplinary Journal of Sharia Economics
Halal cosmetic products are increasingly popular among global consumers, especially in Indonesia, one of Asia's fastest-growing cosmetic markets. Social media marketing is the primary strategy for promoting halal cosmetic products through influencers as
Syariifah Saniyyah Al Gadri, Taruli Elisabeth Hutabarat, Kurniawati Kurniawati   +2 more
doaj  

Virtual idol marketing: Benefits, risks, and an integrated framework of the emerging marketing field. [PDF]

Heliyon, 2023
Yu Y, Kwong SC, Bannasilp A.
europepmc   +1 more source

Analysis of Purchasing Decisions Based on Beauty Influencer Tasya Farasya, Electronic Word of Mouth (E-WOM), and Brand Image on Consumers of Skintific 5x Ceramide Barrier Moisturizer Gel Skincare Product in Surabaya

Indonesian Interdisciplinary Journal of Sharia Economics
The purpose of this study was to analyze the influence of beauty influencer Tasya Farasya, Electronic Word of Mouth (E-WOM), and Brand Image on Purchasing Decisions for Skintific 5x Ceramide Barrier Moisturizer Gel products in Surabaya.
Nadilla Putri Pertiwi, Jojok Dwiridotjahjono   +1 more
doaj  

Exploring the Influential Factors of Personal Media Bloggers on Followers' Continuous Following Intention Based on Relationship Marketing Theory. [PDF]

Behav Sci (Basel), 2023
Qian W, Mao J.
europepmc   +1 more source

A theoretical model of factors influencing online consumer purchasing behavior through electronic word of mouth data mining and analysis. [PDF]

PLoS One, 2023
Wang Q, Zhu X, Wang M, Zhou F, Cheng S.
europepmc   +1 more source

Rating valence versus rating distribution: perceived helpfulness of word of mouth in e-commerce. [PDF]

SN Bus Econ, 2022
Kato T.
europepmc   +1 more source

A Study on the Differences in Restaurant Visit Intention and Information Credibility Based on e-WOM for Restaurants and Directions of Replies

Culinary Science & Hospitality Research, 2013
null 송민경, null Hye Hyun Yoon
openaire   +1 more source

Creating behavioral engagement among higher education's prospective students through social media marketing activities: The role of brand equity as mediator. [PDF]

Front Psychol, 2022
Ruangkanjanases A, Sivarak O, Wibowo A, Chen SC.   +3 more
europepmc   +1 more source

Quantity-Sourced or Quality-Sourced? The Impact of Word-of-Mouth Recommendations on China Rural Residents' Online Purchase Intention: The Chain Mediating Roles of Social Distance and Perceived Value. [PDF]

Behav Sci (Basel)
Wang C, Guo J.
europepmc   +1 more source