Results 81 to 90 of about 361 (169)

The Impact of Negative Online Reviews by Social Media Influencers on the Formation of Brand Loyalty to Cosmetic Products

Indonesian Interdisciplinary Journal of Sharia Economics
This study investigates how negative electronic word-of-mouth (e-WOM) from social media influencers affects brand loyalty in the cosmetics industry. Specifically, it examines the mediating roles of brand attitude and consumer dissatisfaction and the ...
Hasrini Hasrini, Kussudyarsana Kussudyarsana, Edy Purwo Saputro   +2 more
doaj  

The Effect Of Electronic Word Of Mouth (E-WOM) On Tiktok Application Towards Purchase Intention Mediated By The Variables Of Information Quality, Information Quantity, Information Credibility, And Brand Image On Skintific Products

International Journal of Science, Technology & Management
The rapid growth of internet users has opened up huge opportunities for businesses to reach a wider market online, which will have an impact on the use of social media and other digital services. The phenomenon of social media has transformed conventional marketing methods, giving rise to digital marketing. With the shift from traditional word-of-mouth
Rika Veronita, Maya Ariyanti, Riski Taufik Hidayah   +2 more
openaire   +1 more source

Internal or External Word-of-Mouth (WOM), Why Do Patients Choose Doctors on Online Medical Services (OMSs) Single Platform in China? [PDF]

Int J Environ Res Public Health, 2022
Shen J, An B, Xu M, Gan D, Pan T.
europepmc   +1 more source

Digital Marketing and Fast-Food Intake in the UAE: The Role of Firm-Generated Content among Adult Consumers. [PDF]

Foods, 2023
Ali-Alsaadi AA, Cabeza-Ramírez LJ, Sántos-Roldán L, Loor-Zambrano HY.   +3 more
europepmc   +1 more source

The Role of Social Media Influencers and Online Reviews in Shaping Purchase Intention of Halal Cosmetics: A Study on Cusumers in Indonesia

Indonesian Interdisciplinary Journal of Sharia Economics
Halal cosmetic products are increasingly popular among global consumers, especially in Indonesia, one of Asia's fastest-growing cosmetic markets. Social media marketing is the primary strategy for promoting halal cosmetic products through influencers as
Syariifah Saniyyah Al Gadri, Taruli Elisabeth Hutabarat, Kurniawati Kurniawati   +2 more
doaj  

Virtual idol marketing: Benefits, risks, and an integrated framework of the emerging marketing field. [PDF]

Heliyon, 2023
Yu Y, Kwong SC, Bannasilp A.
europepmc   +1 more source

The Role of Brand Trust in Mediating the Effects of E-WOM, Content Marketing, and Live Streaming on Generation Z Purchase Decisions on TikTok Shop

Danadyaksa
This study investigates the mediating role of brand trust in the relationship between Electronic Word of Mouth (E-WOM), content marketing, and live streaming on Generation Z purchase decisions on TikTok Shop in Bali.
Ni Made Padmawati, Ida Bagus Teddy Prianthara   +1 more
doaj  

Exploring the Influential Factors of Personal Media Bloggers on Followers' Continuous Following Intention Based on Relationship Marketing Theory. [PDF]

Behav Sci (Basel), 2023
Qian W, Mao J.
europepmc   +1 more source

Optimizing Digital Marketing Strategy through Influencer Credibility, Content Quality, and Electronic Word of Mouth (E-WOM) in Building Customer Trust and Increasing Purchasing Decisions (Study on Erigo Fashion Brand in Makassar City)

Jurnal Mebis (Manajemen dan Bisnis)
This study analyzes the influence of Influencer Credibility, Content Quality, and Electronic Word of Mouth (e-WOM) on Customer Trust and their impact on Purchase Decisions for the Erigo fashion brand on the TikTok platform. This study employs a quantitative approach using the accidental sampling method, where respondents consist of consumers who have ...
Azlan Azhari, Abdul Rahman, Deddy Ibrahim Rauf   +2 more
openaire   +1 more source

Analysis of Purchasing Decisions Based on Beauty Influencer Tasya Farasya, Electronic Word of Mouth (E-WOM), and Brand Image on Consumers of Skintific 5x Ceramide Barrier Moisturizer Gel Skincare Product in Surabaya

Indonesian Interdisciplinary Journal of Sharia Economics
The purpose of this study was to analyze the influence of beauty influencer Tasya Farasya, Electronic Word of Mouth (E-WOM), and Brand Image on Purchasing Decisions for Skintific 5x Ceramide Barrier Moisturizer Gel products in Surabaya.
Nadilla Putri Pertiwi, Jojok Dwiridotjahjono   +1 more
doaj