Results 71 to 80 of about 361 (169)

Examining Social Media Usage, Brand Image and E-WOM (Quantity, Quality and Credibility) as Determinants of Purchase Intention

Parikalpana: KIIT Journal of Management, 2023
Alisha Kumar, Navneet Gera
openaire   +1 more source

The Influence of eWOM and Brand Image on Consumer Buying Interest in Azarine Products

Indonesian Interdisciplinary Journal of Sharia Economics
This research aims to provide new information about the influence of Electronic Word of Mouth (eWOM) on consumer decisions, especially on Azarine beauty products.
Anisa Fanestya Nofalia, Albari Albari
doaj   +1 more source

Peran Perceived Brand Credibility dalam Memediasi Pengaruh E-WOM terhadap Purchase Intention pada Sepatu Lari Lokal (Studi Kasus: Specs Indonesia)

RIGGS: Journal of Artificial Intelligence and Digital Business
Di tengah persaingan industri sepatu lari lokal yang semakin ketat, interaksi digital konsumen menjadi faktor penentu keberhasilan merek. Penelitian ini bertujuan untuk menganalisis secara mendalam peran Electronic Word of Mouth (eWOM) dalam membentuk purchase intention pada merek Specs Indonesia, dengan menempatkan Perceived Brand Credibility sebagai ...
Rafaeza Athhar Ramadhan, Syti Sarah Maesaroh, Btari Mariska Purwaamijaya   +2 more
openaire   +1 more source

A Critical Review of Theory of Planned Behavior in Knowledge Payment

International Journal of Management, Finance and Accounting
The Theory of Planned Behavior (TPB) is a widely applied theoretical framework for predicting individual intentions and behaviors. However, its application in the knowledge payment domain remains limited.
Tang Yunlong, Anusuyah Subbarao, Aaron Aw Teik Hong   +2 more
doaj   +1 more source

Applied artificial intelligence: Acceptance-intention-purchase and satisfaction on smartwatch usage in a Ghanaian context. [PDF]

Heliyon, 2023
Uzir MUH, Bukari Z, Al Halbusi H, Lim R, Wahab SN, Rasul T, Thurasamy R, Jerin I, Chowdhury MRK, Tarofder AK, Yaakop AY, Hamid ABA, Haque A, Rauf A, Eneizan B.   +14 more
europepmc   +1 more source

The Role Of Influencer Credibility And Electronic Word Of Mouth (E-wom) On Purchase Decisions Among TikTok Shop Users With Customer Trust As A Mediating Variabel

Indonesian Interdisciplinary Journal of Sharia Economics
The decline in public trust in social media influencers amid increasing shopping activity through TikTok Shop has given rise to a contradictory phenomenon in digital consumer behavior.
Nawang Kencana Dewi, Lusia Tria Hatmanti Hutami, Azwar Azwar   +2 more
doaj   +1 more source

Repurchase Intention on Stellar Dust Lip Stain Timephoria Products as an Impact of Influencer Tasya Farasya’s Credibility and Electronic Word of Mouth (E-WOM) on TikTok

Community Engagement and Emergence Journal (CEEJ)
This study aims to examine the impact of Tasya Farasya's Influencer Credibility and Electronic Word of Mouth (E-WOM) on Repurchase Intention toward Stellar Dust Lip Stain Timephoria products. A quantitative approach with an explanatory survey method was employed involving 155 respondents who had purchased the product and used TikTok. Data were analyzed
Jeny Sukirman, Wawan Hermawan, Roro Arinda Reswanti J. Pratama   +2 more
openaire   +1 more source

INFLUENCE OF ELECTRONIC WORD OF MOUTH (E-WOM) AND INFLUENCER CREDIBILITY ON PURCHASING DECISIONS AZARINE PRODUCT SKINCARE THAT INDICATE OVERCLAIMS (SURVEY ON FOLLOWERS OF THE TIKTOK @DOCTORDETECTIVE ACCOUNT)

Business Preneur: Jurnal Ilmu Administrasi Bisnis
The purpose of this study is to analyze the influence of influencer credibility and electronic word-of-mouth (E-WOM) on exaggerated claims made by consumers of Azarine skin care products, with a focus on followers of the TikTok account @DokterDetektif.  The research method used is quantitative with a survey method.
Amanda Humairoh, Yoki Oktorian Sukardi
openaire   +1 more source

Challenges for Establishing Brand Equity in the Digital Era  with Special Reference to Generation Z: A Systematic Literature Review

Journal of Asia Entrepreneurship and Sustainability
The digital age has affected how brand equity is established, communicated, and maintained — especially for Gen Z, who spend much time on digital platforms and use interactive media.
Priya, Dr. Vijay Agrawal
doaj   +1 more source

Information distortion in word-of-mouth retransmission: the effects of retransmitter intention and source expertise. [PDF]

Asian Bus Manag, 2023
Jun SY, Ju TW, Park HK, Lee JC, Kim TM.
europepmc   +1 more source