Results 71 to 80 of about 350 (161)

INFLUENCE OF ELECTRONIC WORD OF MOUTH (E-WOM) AND INFLUENCER CREDIBILITY ON PURCHASING DECISIONS AZARINE PRODUCT SKINCARE THAT INDICATE OVERCLAIMS (SURVEY ON FOLLOWERS OF THE TIKTOK @DOCTORDETECTIVE ACCOUNT)

Business Preneur: Jurnal Ilmu Administrasi Bisnis
The purpose of this study is to analyze the influence of influencer credibility and electronic word-of-mouth (E-WOM) on exaggerated claims made by consumers of Azarine skin care products, with a focus on followers of the TikTok account @DokterDetektif.  The research method used is quantitative with a survey method.
Amanda Humairoh, Yoki Oktorian Sukardi
openaire   +1 more source

A Critical Review of Theory of Planned Behavior in Knowledge Payment

International Journal of Management, Finance and Accounting
The Theory of Planned Behavior (TPB) is a widely applied theoretical framework for predicting individual intentions and behaviors. However, its application in the knowledge payment domain remains limited.
Tang Yunlong, Anusuyah Subbarao, Aaron Aw Teik Hong   +2 more
doaj   +1 more source

The Role Of Influencer Credibility And Electronic Word Of Mouth (E-wom) On Purchase Decisions Among TikTok Shop Users With Customer Trust As A Mediating Variabel

Indonesian Interdisciplinary Journal of Sharia Economics
The decline in public trust in social media influencers amid increasing shopping activity through TikTok Shop has given rise to a contradictory phenomenon in digital consumer behavior.
Nawang Kencana Dewi, Lusia Tria Hatmanti Hutami, Azwar Azwar   +2 more
doaj   +1 more source

Peran Perceived Brand Credibility dalam Memediasi Pengaruh E-WOM terhadap Purchase Intention pada Sepatu Lari Lokal (Studi Kasus: Specs Indonesia)

RIGGS: Journal of Artificial Intelligence and Digital Business
Di tengah persaingan industri sepatu lari lokal yang semakin ketat, interaksi digital konsumen menjadi faktor penentu keberhasilan merek. Penelitian ini bertujuan untuk menganalisis secara mendalam peran Electronic Word of Mouth (eWOM) dalam membentuk purchase intention pada merek Specs Indonesia, dengan menempatkan Perceived Brand Credibility sebagai ...
Rafaeza Athhar Ramadhan, Syti Sarah Maesaroh, Btari Mariska Purwaamijaya   +2 more
openaire   +1 more source

Applied artificial intelligence: Acceptance-intention-purchase and satisfaction on smartwatch usage in a Ghanaian context. [PDF]

Heliyon, 2023
Uzir MUH, Bukari Z, Al Halbusi H, Lim R, Wahab SN, Rasul T, Thurasamy R, Jerin I, Chowdhury MRK, Tarofder AK, Yaakop AY, Hamid ABA, Haque A, Rauf A, Eneizan B.   +14 more
europepmc   +1 more source

Examining Social Media Usage, Brand Image and E-WOM (Quantity, Quality and Credibility) as Determinants of Purchase Intention

Parikalpana: KIIT Journal of Management, 2023
Alisha Kumar, Navneet Gera
openaire   +1 more source

Information distortion in word-of-mouth retransmission: the effects of retransmitter intention and source expertise. [PDF]

Asian Bus Manag, 2023
Jun SY, Ju TW, Park HK, Lee JC, Kim TM.
europepmc   +1 more source

The Impact of Negative Online Reviews by Social Media Influencers on the Formation of Brand Loyalty to Cosmetic Products

Indonesian Interdisciplinary Journal of Sharia Economics
This study investigates how negative electronic word-of-mouth (e-WOM) from social media influencers affects brand loyalty in the cosmetics industry. Specifically, it examines the mediating roles of brand attitude and consumer dissatisfaction and the ...
Hasrini Hasrini, Kussudyarsana Kussudyarsana, Edy Purwo Saputro   +2 more
doaj  

The Effect Of Electronic Word Of Mouth (E-WOM) On Tiktok Application Towards Purchase Intention Mediated By The Variables Of Information Quality, Information Quantity, Information Credibility, And Brand Image On Skintific Products

International Journal of Science, Technology & Management
The rapid growth of internet users has opened up huge opportunities for businesses to reach a wider market online, which will have an impact on the use of social media and other digital services. The phenomenon of social media has transformed conventional marketing methods, giving rise to digital marketing. With the shift from traditional word-of-mouth
Rika Veronita, Maya Ariyanti, Riski Taufik Hidayah   +2 more
openaire   +1 more source

Internal or External Word-of-Mouth (WOM), Why Do Patients Choose Doctors on Online Medical Services (OMSs) Single Platform in China? [PDF]

Int J Environ Res Public Health, 2022
Shen J, An B, Xu M, Gan D, Pan T.
europepmc   +1 more source