Heating Up: How Early Twitter Marketing Gave Rise to Organic Word-of-Mouth About Heated Tobacco Products. [PDF]
Kostygina G +7 more
europepmc +1 more source
The impact of influencer marketing in the tourism industry: A digital marketing perspective. [PDF]
Babu MA +4 more
europepmc +1 more source
The Role of Real-Time Engagement in Shaping Social Media Check-In Behavior: Moderating Effects of Trust and Peer Influence. [PDF]
Lu X, Balakrishnan K, Chan TJ, Na M.
europepmc +1 more source
The mediating role of gender in social media shopping acceptance: from the WOM perspective. [PDF]
Jeljeli R, Farhi F, Hamdi ME.
europepmc +1 more source
Dynamic impact of E-WOM and green discourse on green hotel supply chain performance with time lag effect. [PDF]
Hao L, Lin B, Zhu Y.
europepmc +1 more source
Did you donate? Talking about donations predicts compliance with solicitations for donations. [PDF]
Schröder JM +3 more
europepmc +1 more source
Offline visit intention of online patients: the Grice's maxims and patient involvement. [PDF]
Cao X, Liu Y, Fang Z, Zhu Z.
europepmc +1 more source
Do customers' perceptions of Islamic banking services predict satisfaction and word of mouth? Evidence from Islamic banks in Bangladesh. [PDF]
Rahman MK +4 more
europepmc +1 more source
Content analysis of illegal online advertisements for hypertension-related drugs and supplements in Taiwan. [PDF]
Chiu PT, Peng CY, Chang YJ.
europepmc +1 more source

