Results 91 to 100 of about 361 (169)

A theoretical model of factors influencing online consumer purchasing behavior through electronic word of mouth data mining and analysis. [PDF]

PLoS One, 2023
Wang Q, Zhu X, Wang M, Zhou F, Cheng S.
europepmc   +1 more source

A Study on the Differences in Restaurant Visit Intention and Information Credibility Based on e-WOM for Restaurants and Directions of Replies

Culinary Science & Hospitality Research, 2013
null 송민경, null Hye Hyun Yoon
openaire   +1 more source

Rating valence versus rating distribution: perceived helpfulness of word of mouth in e-commerce. [PDF]

SN Bus Econ, 2022
Kato T.
europepmc   +1 more source

Creating behavioral engagement among higher education's prospective students through social media marketing activities: The role of brand equity as mediator. [PDF]

Front Psychol, 2022
Ruangkanjanases A, Sivarak O, Wibowo A, Chen SC.   +3 more
europepmc   +1 more source

Heating Up: How Early Twitter Marketing Gave Rise to Organic Word-of-Mouth About Heated Tobacco Products. [PDF]

Soc Media Soc, 2022
Kostygina G, Tran H, Kim Y, Czaplicki L, Kierstead E, Kreslake J, Emery S, Schillo B.   +7 more
europepmc   +1 more source

Quantity-Sourced or Quality-Sourced? The Impact of Word-of-Mouth Recommendations on China Rural Residents' Online Purchase Intention: The Chain Mediating Roles of Social Distance and Perceived Value. [PDF]

Behav Sci (Basel)
Wang C, Guo J.
europepmc   +1 more source

The impact of influencer marketing in the tourism industry: A digital marketing perspective. [PDF]

PLoS One
Babu MA, Urmi HA, Tofayel AH, Sabuj MMI, Alam MTU.   +4 more
europepmc   +1 more source

The Role of Real-Time Engagement in Shaping Social Media Check-In Behavior: Moderating Effects of Trust and Peer Influence. [PDF]

Brain Behav
Lu X, Balakrishnan K, Chan TJ, Na M.
europepmc   +1 more source

The mediating role of gender in social media shopping acceptance: from the WOM perspective. [PDF]

Heliyon, 2022
Jeljeli R, Farhi F, Hamdi ME.
europepmc   +1 more source

Dynamic impact of E-WOM and green discourse on green hotel supply chain performance with time lag effect. [PDF]

PLoS One
Hao L, Lin B, Zhu Y.
europepmc   +1 more source