Analisis Pengaruh Ekuitas Merek terhadap Minat Beli Telkomnet Instan pada Pt.telkom Cabang Pekanbaru [PDF]
, 2009 Penelitian ini bertujuan untuk mengetahui pengaruh ekuitas merek yang terdiri atasvariabel perceived brand quality, perceived brand value for the cost, branduniqueness, dan price premium terhadap minat beli TELKOMNet Instan padaPT.TELKOM cabang Pekanbaru.
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Effect of Brand Equity and Promotion to Purchasing Decisions of Honda Motorcycle [PDF]
, 2014 Automotive business development in Indonesia is now characterized by wide variety competition which impact on consumer behavior changes in determining purchasing decisions ranging from product quality, product design structure, and promotions that ...
Hidayat, W. (Wahyu) +2 more
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Pengaruh Strategi Promosi STIKOM Interstudi terhadap Peningkatan Ekuitas Merek [PDF]
, 2017 The purpose of this study is to determine and analyze the influence of STIKOM InterStudi promotion strategy to increase brand equity. The concept of promotional strategy according to Lamb, Hair, McDaniel (2001: 146), is a plan for optimal use of elements
Ruliana, P. (Poppy) +1 more
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Pembentukan Citra Perusahaan Melalui Ekuitas Merek ( Studi Kasus Pada Majalah Kabare ) [PDF]
, 2009 It was originally presented in Yogyakarta as a community magazine for The Alumni withthe contents about the details of Yogyakarta. The formulation of the research is how brandequity improves the brand image of KABARE Magazine. The type of the research is
Noveline, K. (Kristiani)
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Pengaruh Kesadaran Merek, Asosiasi Merek dan Persepsi Kualitas terhadap Keputusan Pembelian Pc Tablet Samsung Galaxi di Kota Padang [PDF]
, 2013 Penelitian ini bertujuan untuk menganalisis pengaruh Kesadaran merek, asosiasi merek dan persepsi kualitas terhadap keputusan pembelian PC tablet Samsung galaxi di kota padang.
Hia, Y. D. (Yulna) +2 more
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Ekuitas Merek Rumah Sakit Tadjuddin Chalid Makassar [PDF]
, 2013 Salah satu hal yang menjadi perhatian sebuah rumah sakit adalah dalam hal ekuitas merek rumah sakit. Penelitian ini bertujuan mengukur variabel yang membentuk ekuitas merek Rumah Sakit Tadjuddin Chalid Makassar.
Rusydi, A. R. (Arni)
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Analisa Pengaruh Brand Equity terhadap Kinerja Keuangan melalui Customer Satisfaction sebagai Variabel Intervening pada Perusahaan Perbankan di Surabaya [PDF]
, 2016 The purpose of this study was to examine the affet of brand equity on financial performance through customer's satisfaction as an intervening variable on banking companies in Surabaya. Sample of this study were 35 bank companies in Surabaya.
Artanta, Y. P. (Yustinus)
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Pengaruh Brand Positioning dan Brand Equity terhadap Keputusan Pembelian Sepeda Motor Yamaha [PDF]
, 2015 This study aims to determine whether the brand positioning and brand equity that include brand awareness, perceived quality, brand association, brand loyalty have an influence on purchasing decisions Yamaha motorcycles, as well as what factors are the ...
Jatmiko, J. (Jatmiko) +1 more
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The Effect Of Services Marketing Mix Elements On Customer-Based Brand Equity: An Empirical Study On Mobile Telecommunication Service In Indonesia [PDF]
, 2016 This paper explores the effect of services marketing mix elements on customer-based brand equity through empirical study of mobile telecommunication service in Indonesia. This study aims to determine the influence of such elements on customer-based brand
, Dr. Ihwan Susila, SE., M.Si. +1 more
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Bahan Ajar Manajemen Pemasaran [PDF]
Puji syukur penulis panjatkan kehadirat Tuhan Yang Maha Esa atas berkat rahmat dan hidayah-Nya sehingga penulis dapat menyelesaikan penulisan bahan ajar Manajemen Pemasaran .
Kardinal, Kardinal +2 more
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