ANALISIS PENGARUH KESADARAN MEREK, PERSEPSI KUALITAS DAN LOYALITAS MEREK TERHADAP EKUITAS MEREK (Studi kasus pada pengguna shampoo dan kondisioner SUNSILK Kota Semarang) [PDF]
, 2011 This research based from the tight competition of brands, especially hair treatment product lately. A lot of new brands of hair treatment product especially on shampoo and conditioner offer such varieties of function and abilities for consumer.
HUTAMI, Narulita Nora, SUTOPO, Sutopo
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ANALISIS PENGARUH BRAND AWARENESS DAN BRAND IMAGETERHADAP BRAND EQUITY DAN DAMPAKNYA PADA MINAT BELI KONSUMEN (Studi Kasus Product Placement Mie Instan Indomie Di Dalam Film 5 Cm) [PDF]
, 2013 This study its has background for instant noodles sachet industry competition. Survey based from top brand index, had been decline of brand value instant noodle “indomie” from 2010 until 2012 to decline indication of brand equity.
KUMALASARI, Puti, SUGIARTO, Yohanes
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Upaya PKU Membangun Loyalitas Pelanggan Melalui Kualitas Layanan Dan Image Dalam Meningkatkan Brand Equity”(Survei pada Pasien PKU Muhammadiyah Kartasura Bulan Mei 2014) [PDF]
, 2014 Pemasaran jasa merupakan upaya untuk membangun identitas perusahaan (merek) dibenak para konsumen. Merek diyakini mampu memiliki kekuatan yang besar untuk memikat para konsumennya untuk kembali menggunakan jasa tersebut. Membangun kekuatan merek tidak
, Budi Santoso, M.Si +2 more
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ANALISIS PENGARUH BRAND AWARENESS, BRAND ASSOCIATIONS, PERCEIVED QUALITY, DAN BRAND LOYALTY TERHADAP MINAT BELI TELEPON SELULER NOKIA (Studi kasus pada Mahasiswa Fakultas Ekonomi Universitas Diponegoro Semarang) [PDF]
, 2010 This study was motivated by increasing competition in celullar phone market in Indonesia with the emerge of many new brands at the market place. This phenomenon eventually reduced Nokia as a long-standing market leader in brand value. This study aimed
SETYAWAN, Fery Adhi +1 more
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Pengaruh Elemen-elemen Ekuitas Merek Terhadap Keputusan Pembelian Mobil Toyota Kijang Innova Pada PT. Nasmoco Pemuda Semarang [PDF]
, 2013 This study aimed to determine the effect of the brand equity elements to the purchasing decisions of Toyota Kijang Innova on PT. Nasmoco Pemuda Semarang.
Jintu, E. D. (Euis) +2 more
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Analisis Ekuitas Dan Nilai Merek Perguruan Tinggi : studi pada Perguruan Tinggi Di Jawa Barat [PDF]
, 2015 Every year universities in Indonesia continues to increase in number. many universities in Indonesia are located in the region of West Java and Banten provinces, but the number of students in West Java decreased.
Dirgantari, Puspo Dewi
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PENGARUH KOMUNIKASI PEMASARAN, KEPERCAYAAN MEREK DAN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Produk Bubur Bayi Promina di Carrefour Wilayah Jakarta Selatan ) [PDF]
, 2017 Promina is a product food baby produced by PT Indofood CBP Sukses Makmur Tbk. under the auspices of Indofood Nutrition (for baby food division formerly known as PT Gizindo Prima Nusantara until the merger in 2010).
BINTORO, Bintoro +2 more
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Hubungan Antara Kesadaran Merek, Kualitas Persepsian, Kepercayaan Merek Dan Minat Beli Produk Hijau [PDF]
, 2014 To enrich research related to green product purchase intention this study is focused on young educated consumers in Indonesia. This is reinforced by the recent rise in green business management at several companies, but still less education and public ...
Sari, N. P. (Niken) +1 more
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Faktor-faktor Determinan yang Mempengaruhi Loyalitas Konsumen Indomie di Wilayah Propinsi Jawa Tengah [PDF]
, 2011 The study was conducted to determine what factors are affecting the determinants of consumer loyalty in the community Indomie Central Java. The theory used is a theory about the brand and brand equity of Terrence A. Shimp. As for the analysis of the data
K, D. M. (Dian), Trimanah, M. (MSi)
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Pengaruh Ekuitas Merek Dan Promosi Terhadap Keputusan Pembelian Sepeda Motor Matic Honda Vario [PDF]
, 2016 CV. Cendana Motor Sukorejo is one of the official Honda dealer in Sukorejo. Over the last 5 years of sales, HondaVario had fluctuating movement. In 2013, Honda Vario sales amounted to 133,36%. But in 2014, Honda Vario haddecreased to 39,23%.
EP, A. (Apriatni) +2 more
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