CITRA MEREK DAN DUKUNGAN SELEBRITI UNTUK MEMPREDIKSI EKUITAS MEREK BERBASIS PELANGGAN PENGGUNA SHOPEE: KREDIBILITAS MEREK SEBAGAI VARIABEL MEDIASI [BRAND IMAGE AND CELEBRITY SUPPORT FOR PREDICTING BRAND EQUITY ON SHOPEE USERS: BRAND CREDIBILITY AS A MEDIATING VARIABLES] [PDF]
DeReMa (Development Research of Management): Jurnal Manajemen, 2020 The purpose of this research is to know if brand image and Celebrity Endorsement can predict Customer Based Brand Equity of Shopee user directly or through Brand Credibility as mediator.
Miharni Tjokrosaputro +1 more
doaj +4 more sources
ANALISIS EKUITAS MEREK BERBASIS PELANGGAN PADA MINIMARKET INDOMARET DI SALATIGA
Among Makarti, 2016 Retail Business is of the biggest inustry in Indonesia and already seemed to be a broad people's lifestyles. Indomaret is one of a retail franchise network in Indonesia.
Dody Ariyadi, Yanuar Surya Putra
doaj +3 more sources
Amwaluna: Jurnal Ekonomi dan Keuangan Syariah, 2017 Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh dimensi ekuitas merek berbasis pelanggan (brand salience, brand performance, brand imagery, brand judgments, brand feelings, dan brand resonance) terhadap kepuasan konsumen mobil jenis
Andina Eka Mandasari +2 more
doaj +3 more sources
The Effect of Consumer-Based Brand Equity and Satisfaction on Loyalty: An Empirical Study
Jurnal Economia, 2019 : Economic growth in Indonesia encourages the growth of many industries. Specifically, the food and beverage industry has grown significantly in Indonesian economics.
Muhammad Andreaginola Pratama +2 more
doaj +1 more source
Ekuitas merek berbasis pelanggan
Management and Business Review, 2020 Tujuan penelitian ini adalah untuk mengetahui penilaian responden dan untuk mengetahui proses pengambilan keputusan kuliah di STIE Indocakti Malang serta untuk mengetahui pengaruh ekuitas merek terhadap keputusan mahasiswa kuliah di STIE Indocakti Malang. Penelitian ini adalah penelitian deskriptif dan penelitian verifikatif.
openaire +2 more sources
Efektifitas Ekuitas Merek Berbasis Pelanggan Pada Pengguna e-Ritel
Business Innovation and Entrepreneurship Journal, 2020 Abstract - Customer based brand equity has recently emerged in both academic literature and practitioner discussions. The number of e-commerce that began to be established into consideration for every consumer to determine where they will shop online. In order to reduce the potential for customers to choose other e-commerce, companies need to increase ...
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Marketing Public Relations dalam Membangun Ekuitas Merek Sepeda Motor KTM Berbasis Pelanggan
Warta ISKI, 2020 Persaingan selalu hadir sebagai tantangan, dan menantang dengan segmen pasar tempat perusahaan melakukan pemasaran produk dan jasa. demikian juga persaingan dalam memasarkan produk otomotif seperti sepeda motor dengan merek KTM yang relatif baru di Indonesia.
openaire +2 more sources
Strategic : Jurnal Pendidikan Manajemen Bisnis, 2016 West Java province dominates the growth rate of universities in Indonesia, but the number of college students has decreasing. Similarly, the people's preference for universities in West Java as an excellent college and the best universities in Indonesia is still low.
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Analinis Ekuitas Merek Berbasis pelanggan Pada Restoran Soto Minang Roda Jaya di Kota Padang [PDF]
, 2016 No. Alumni Universitas MASITOH No. Alumni Fakultas a). Tempat / Tgl Lahir: Sorik / 08 Agustus 1988, b). Nama Orang Tua: Agustami dan Hanifah, c). Fakultas: Ekonomi, d). Jurusan: Manajemen e). No. BP: 1310526027, f). Tanggal Lulus: 29 Juni 2016, g). IPK: 3,01 h). Prediksi Kelulusan : Sangat Memuaskan, i). Lama Sudi: 2 tahun 11 bulan, j).
openaire
Studi Komparatif Ekuitas Merek Produk Buatan Malaysia dan Indonesia [PDF]
, 2015 The purpose of this study is to assess and obtain empirical evidence by testing different responsetowards brand equity products made in Indonesia and Malaysia.
Listiana, E. (Erna)
core +3 more sources