ANALISIS PENGARUH PERCEIVED ADVERTISING SPENDING DAN INTENSITAS DISTRIBUSI TERHADAP EKUITAS MEREK (Studi Kasus Merek Khong Guan di Semarang) [PDF]
, 2011 The purpose of this study is to investigate and examine the effect of perceived advertising spending to brand awareness and brand image, the effect of distribution intensity to brand awareness, the effect of brand awareness to brand image, the effect ...
RATNAWATI, Wahyu, SUHARNOMO , Suharnomo
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PENGARUH PERSEPSI MEDIA SOSIAL DAN SPONSORSHIP MARKETING TERHADAP POSITIVE WORD OF MOUTH SERTA DAMPAKNYA PADA EKUITAS MEREK (STUDI KASUS PADA KONSUMEN WARDAH KOSMETIK DI MEDIA SOSIAL DI SEMARANG) [PDF]
, 2017 In this fast growing era, internet is no strange to everyone. Whether it’s for individual, corporate, educational, even business interests. Marketing or selling a product throught the internet has become commonplace.
DEWI , Ayu Indira Griyana +1 more
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Pengaruh Persepsi Negara Asal terhadap Niat Beli Ulang Dimediasi oleh Ekuitas Merek [PDF]
, 2018 A customer in determining the intention to repurchase is determined by various factors, such as the image of the home country and the equity of a brand.
Putra, I. K. (I) +2 more
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Peran Ekuitas Merek Dalam Memediasi Pengaruh Tanggung Jawab Sosial Perusahaan Terhadap Persepsi Nilai [PDF]
, 2016 Persepsi nilai pelanggan merupakan salah satu hal yang penting baik bagi pelanggan maupun Perusahaan. Perusahaan berusaha menciptakan persepsi nilai pelanggan yang baik terhadap Perusahaan mereka, salah satunya melalui pelaksanaan tanggung jawab social ...
Purnami, N. M. (Ni), Sari, D. P. (Dewi)
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Analisis Pengaruh Komunikasi Pemasaran Terpadu Terhadap Customer-based Retailer Equity (Studi Pada Pelanggan Mini-market Indomaret Di Rawa Buaya, Jakarta Barat) [PDF]
, 2016 Brand equity sangat penting untuk sebuah merek agar dapat bersaing di era yang sangat kompetitif saat ini. Konsep brand equity dapat juga diterapkan pada peritel, yang disebut sebagai customer based retailer equity (CBRE).
Sari, C. A. (Christina)
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ANALISIS PENGARUH ELEMEN-ELEMEN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA NOTEBOOK TOSHIBA DI SEMARANG [PDF]
, 2011 This research was motivated by the intense of notebook competition in Indonesia with more popping up a variety of new brand, or old brand that continues to innovate with different offers and strategies to attract customers to be a market leader in ...
PRAMONO, Agil Aryo +1 more
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Analisis Pengaruh Kesadaran Merek, Persepsi Kualitas, Asosiasi Merek dan Loyalitas Merek terhadap Nilai Pelanggan (Survei pada Pelanggan Produk Aqua 600ml di Indomaret Jl.raya Candi V Malang) [PDF]
, 2017 This research was aimed to understand and to explain: (1) the effect of Brand Awareness on Customer Value; (2) the effect of Quality Perception on Customer Value; (3) the effect of Brand Association on Customer Value; (4) the effect of Brand Loyalty on ...
Arifin, Z. (Zainul) +2 more
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Studi Adopsi Inovasi Terhadap Minat Beli Lion Air Group [PDF]
, 2015 Lion Air Group has been successfully running the Low Cost Carrier business model with the market share of 40 percent of 70 percent a whole the total air transportation passengers (LCC Class) in Indonesia.
FAJRI, Amri Dzul, MAGNADI , Rizal Hari
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Konstruksi Model Faktor Anteseden Loyalitas Berbasis Nilai Pelanggan [PDF]
, 2017 : Construction of Antecedent Factor Model of Customer Value-Based Loyalty. The study aims to test the conceptual model of the effect of customer value on customer loyalty through satisfaction, after sales service, trust the brand and relationship ...
Edy, I. C. (Irwan)
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PENGARUH AKTIVITAS EXTERNAL RELATIONS TERHADAP EKUITAS MEREK (Studi Pada Pelanggan CV Agaricus Sido Makmur Sentosa (Asimas) Lawang Malang) [PDF]
, 2006 Usaha pemantapan suatu merek perusahaan tidak dapat lepas dari suatu aktivitas External Relations yang dilakukan oleh tanaga pemasar Cv. Asimas kepada para konsumen.
ROFI, GUSLIQ
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