Results 81 to 90 of about 16,550 (101)

ANALISIS STUDI KEPUTUSAN PEMAKAIAN JASA PENERBANGAN GARUDA INDONESIA (Studi Pada Penumpang Garuda Indonesia Keberangkatan rute dari Semarang ) [PDF]

, 2015
This study aimed to examine the effect of perception of quality and sales promotions on brand awareness ; to examine the association of the brand , the quality perception and sales promotion of the decision to use of services and to examine the effect ...
PANGESTI, Made Ayu Hosananing, SRI , Rahayu Tri Astuti   +1 more
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Pengaruh Brand Awareness, Brand Association, Perceived Quality Dan Brand Loyalty Terhadap Brand Equity (Survei Pada Konsumen Usia Remaja Di Kelurahan Purwantoro Kecamatan Blimbing Malang Yang Menggunakan Kartu Prabayar Im3 Pt.indosat) [PDF]

, 2014
The competitive condition that happened at provider brand mobile phone operators are increasingly stringent, encouraging consumers to buy the brand that is able to provide more value than other brands.
Muhammad, M. (Muhammad)
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Asosiasi Variabel-variabel Kesadaran Merek, Asosiasi Merek, Persepsi Kualitas, Loyalitas Merek (Survai Pada Warga Pengguna Operator Seluler Telkomsel Kelurahan Lowokwaru Kota Malang) [PDF]

, 2013
This type of research is explanatory research (research explanation). Research sites in the Village Residents Lowokwaru Mobile Operator Vodacom users in the city of Malang.
Negara, I. R. (Intan)
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Pengaruh Strategi Promosi STIKOM Interstudi terhadap Peningkatan Ekuitas Merek [PDF]

, 2017
The purpose of this study is to determine and analyze the influence of STIKOM InterStudi promotion strategy to increase brand equity. The concept of promotional strategy according to Lamb, Hair, McDaniel (2001: 146), is a plan for optimal use of elements
Ruliana, P. (Poppy), Soebiagdo, S. (Soebiagdo)   +1 more
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PENGARUH KEPERCAYAAN, KEPUASAN PELANGGAN DAN KOMITMEN HUBUNGAN TERHADAP EKUITAS MEREK DAN CITRA BANK SYARIAH XYZ DI KOTA JAMBI

Jurnal Manajemen Terapan dan Keuangan, 2012
With the aim of increasing the market share and improving the image of Islamic banking, one of the marketing activities performed towards the brand equity and the image of Islamic bank is the concept of relationship marketing. The key factor of this concept is the implementation of trust, customer satisfaction, and relationship commitment.
openaire   +2 more sources

Analisis Brand Equity dan Customer Loyality Celebrity Fitness Cabang Mall Puri Indah Jakarta Barat [PDF]

, 2010
This study aims to determine the condition of the elements of brand equity Celebrity Fitness, namely knowing the brand awareness, brand association is formed, to know how the perception of performance and the interests of the brand, how consumers\u27 ...
Herman, R. T. (Robertus), Wijaya, R. (Ryandhi)   +1 more
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Faktor-faktor Determinan yang Mempengaruhi Loyalitas Konsumen Indomie di Wilayah Propinsi Jawa Tengah [PDF]

, 2011
The study was conducted to determine what factors are affecting the determinants of consumer loyalty in the community Indomie Central Java. The theory used is a theory about the brand and brand equity of Terrence A. Shimp. As for the analysis of the data
K, D. M. (Dian), Trimanah, M. (MSi)
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Skincare Lokal di Era Digital: Analisis Pengaruh Aktifitas Media Sosial Terhadap Ekuitas Merek dan Respon Pelanggan

Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
The practice of skincare, commonly known as skincare, is not a new phenomenon. The growing interest in skincare has created new opportunities in the business world, leading to increased competition among skincare companies. This research aims to examine and analyze the impact of social media marketing activities on brand equity and customer response to
null Adinda Dwita Kartika, null Raden Roro Ratna Roostika   +1 more
openaire   +1 more source

PENGARUH ELEMEN EKUITAS MEREK TERHADAP RASA PERCAYA DIRI PELANGGAN DI SURABAYA ATAS KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA

Jurnal Ekonomi dan Bisnis Airlangga, 2007
Customer buying decision making is a customer’s respond to the provider’s strategies.Buying decision made by customer based on their beliefs is the right decision. It woulddevelop the customers’ confidence on their decision. There is a brand equity, if thecustomers have the brand awareness, perceived quality, brand association and brandloyalty.
Astuti, Sri Wahyuni, Cahyadi, I Gede
openaire   +1 more source

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Keterlibatan Pelanggan, Ekuitas Pelanggan, dan Niat Beli Ulang Pada Aplikasi Seluler

Jurnal of Management and Social Sciences, 2023
This study aims to examine the effect of customer engagement, customer equity, purchase intention on Cellular Applications. Those used in this study were women and men who had made transactions/purchases of mobile applications. The number of samples in this study were 250 respondents, with the provisions of 205 men and 45 women. The data for this study
Utomo, Cahyo Adi, Ibau, Septilita, Ellyawati, Jeanne   +2 more
openaire   +1 more source