Results 61 to 70 of about 87 (72)
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2019
Parameters of LIS (Line in Service) customers and sales Indihome the end of 2015 showed symptoms that customers are reluctant to migrate existing services to Indihome. One of the factors that affect customer retention is the brand equity. This study aims to determine the significance of brand equity influence on customer retention.
Fina, Fina; PPS Magister Manajemen Universitas Sumatera Utara +2 more
openaire +1 more source
Parameters of LIS (Line in Service) customers and sales Indihome the end of 2015 showed symptoms that customers are reluctant to migrate existing services to Indihome. One of the factors that affect customer retention is the brand equity. This study aims to determine the significance of brand equity influence on customer retention.
Fina, Fina; PPS Magister Manajemen Universitas Sumatera Utara +2 more
openaire +1 more source
LITERATURE REVIEW: KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN PADA PRODUK E-COMMERCE
Ekonomi Bisnis, 2023exaly
PERAN KREDIBILITAS MEREK MEMEDIASI PENGARUH KREDIBILITAS ENDORSER TERHADAP EKUITAS MEREK
E-Jurnal Manajemen, 2019I Gst A Kt Gd Suasana
exaly
PERAN PREFERENSI MEREK DALAM MEMEDIASI HUBUNGAN ANTARA EKUITAS MEREK DENGAN NIAT BELI
E-Jurnal Manajemen, 2019Ni Nyoman Rsi Respati
exaly
PENGARUH PERSEPSI NEGARA ASAL TERHADAP NIAT BELI ULANG DIMEDIASI OLEH EKUITAS MEREK
E-Jurnal Manajemen, 2018Putu Yudi Setiawan +1 more
exaly