Studi tentang Pengaruh Kepuasan Pelanggan terhadap Ekuitas Merk dan Word of Mouth pada Bengkel AHASS Semarang Barat [PDF]
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science), 2019 Penelitian ini dilakukan dengan tujuan untuk melihat pengaruh Customer Satisfaction terhadap Brand Equity dan Word of Mouth pada bengkel AHASS. Variabel yang ditambahkan adalah Service Quality dan Perceived Price sebagai Moderating Variabel yang berpengaruh terhadap Customer Satisfaction.Sampel penelitian ini adalah para pelanggan Bengkel AHASS kota ...
Eric Gunawan +2 more
openaire +1 more source
ANALISIS PENGARUH KESADARAN MEREK, PERSEPSI KUALITAS DAN LOYALITAS MEREK TERHADAP EKUITAS MEREK (Studi kasus pada pengguna shampoo dan kondisioner SUNSILK Kota Semarang) [PDF]
, 2011 This research based from the tight competition of brands, especially hair treatment product lately. A lot of new brands of hair treatment product especially on shampoo and conditioner offer such varieties of function and abilities for consumer.
HUTAMI, Narulita Nora, SUTOPO, Sutopo
core
Pengaruh Brand Equity terhadap Keputusan Pembelian Konsumen pada Produk Pasta Gigi Pepsodent (Studi Kasus pada Mahasiswa Program Studi Pendidikan Ekonomi STKIP PGRI Sumatera Barat) [PDF]
, 2013 The issues raised in this study is "Consumer Purchasing Decisions On Products Toothpaste Pepsodent". The variables of this study is Brand Awareness, Perceived Quality, Brand Association and Brand Loyalty (as independent variables) and the Purchase ...
NUJULIA, N. (NUJULIA)
core
Jurnal Baruna Horizon, 2021 Perkembangan industri jasa pengiriman barang berbanding lurus dengan dengan menyebarnya pandemi Covid-19. Dengan alasan keamanan dan menekan penyebaran virus tersebut, masyarakat cenderung beralih dari pola belanja secara konvensional menjadi daring. Hal tersebut menjadi kesempatan bagi penyedia jasa pengiriman untuk meraih pelanggan-pelanggan setia ...
openaire +2 more sources
Brand Equity Susu Cair Uht Dan Pengaruhnya Pada Purchase Intention [PDF]
, 2015 Top Brand Survey 2012-2015 menunjukkan bahwa Frisian Flag mengalami penurunan peringkat dalam Top Brand Index produk susu cair. Penelitian ini bertujuan untuk menganalisis brand equity susu cair UHT Ultramilk, Indomilk, Frisian Flag, Milo dan Bear Brand ...
Najib, M. (Mukhammad) +1 more
core +3 more sources
Jurnal Aplikasi Manajemen, 2016 Abstract: This study aims to describe the direct influence brand awareness and brand associations to brand loyality and brand equity, and also the influence by brand awareness and brand associations of brand loyality which is moderated to perceived quality.Direct influence of brand Ioyality brand equity, as well as explaining the influence of brand ...
Putri Wahyu Ermawati +2 more
openaire +1 more source
Pengaruh Ekuitas Merek, Personal Selling, Dan Harga Premi Terhadap Kepuasan Nasabah Asuransi Takaful Dana Pendidikan Pada Asuransi Takaful Keluarga Kantor Representatif Kebumen [PDF]
, 2015 Public awareness of the importance of insurance countinues to rise, which is evident from the increasing number of people insured by 92,5% in 2013. It becomes a major opportunity for the insurance company, either the conventional insurance or Islamic ...
Ngatno, N. (Ngatno) +2 more
core
ANALISIS PENGARUH KESADARAN MERK, PERSEPSI KUALITAS, DAN ASOSIASI MERK TERHADAP LOYALITAS PELANGGAN SABUN CUCI MERK SO KLIN [PDF]
, 2015 The research was conducted regarding to the stagnant condition of brand value survey result of So Klin detergent product for three years continually. Accordingly it is necessary to find out what factors might interfere the loyalty of the consumer of ...
PRAMUDEWA, Dian Gamma, SUTOPO , Sutopo
core
Pengaruh Elemen-elemen Ekuitas Merek Terhadap Keputusan Pembelian Mobil Toyota Kijang Innova Pada PT. Nasmoco Pemuda Semarang [PDF]
, 2013 This study aimed to determine the effect of the brand equity elements to the purchasing decisions of Toyota Kijang Innova on PT. Nasmoco Pemuda Semarang.
Jintu, E. D. (Euis) +2 more
core
ANALISIS PENGARUH PERCEIVED ADVERTISING SPENDING DAN INTENSITAS DISTRIBUSI TERHADAP EKUITAS MEREK (Studi Kasus Merek Khong Guan di Semarang) [PDF]
, 2011 The purpose of this study is to investigate and examine the effect of perceived advertising spending to brand awareness and brand image, the effect of distribution intensity to brand awareness, the effect of brand awareness to brand image, the effect ...
RATNAWATI, Wahyu, SUHARNOMO , Suharnomo
core