Results 41 to 50 of about 87 (72)
Jurnal Ekonomi dan Bisnis Airlangga, 2007 Customer buying decision making is a customer’s respond to the provider’s strategies.Buying decision made by customer based on their beliefs is the right decision. It woulddevelop the customers’ confidence on their decision. There is a brand equity, if thecustomers have the brand awareness, perceived quality, brand association and brandloyalty.
Astuti, Sri Wahyuni, Cahyadi, I Gede
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Journal of Economic Bussines and Accounting (COSTING), 2022 The research was aimed at determining the mediation’s influence of customer value in the relationship of Media Social Marketing of Brand Equity. The methods used in the research were descriptive-associative and cluster sampling method. Spreading out questionnaires to 390 respondents who were the costumers of the local fashion brand Mayoutfit in ...
Nor Norisanti
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E-Jurnal Manajemen, 2022 Brand equity is a set of brand assets and liabilities associated with a brand, its name and symbol, which increase or decrease the value provided by a product or service to the company and or the company's customers. This study was conducted with the aim of explaining the effect of service quality on brand equity mediated by brand awareness variables ...
Ni Made Rastini
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Keterlibatan Pelanggan, Ekuitas Pelanggan, dan Niat Beli Ulang Pada Aplikasi Seluler
Jurnal of Management and Social Sciences, 2023This study aims to examine the effect of customer engagement, customer equity, purchase intention on Cellular Applications. Those used in this study were women and men who had made transactions/purchases of mobile applications. The number of samples in this study were 250 respondents, with the provisions of 205 men and 45 women. The data for this study
Utomo, Cahyo Adi +2 more
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Procuratio : Jurnal Ilmiah Manajemen, 2023
Denso adalah merek terkemuka untuk suku cadang Air Conditioner (“AC”) mobil di Indonesia yang telah bekerja sama dengan produsen mobil top diantaranya seperti Mercedes Benz, Mitsubishi, Toyota, Daihatsu, Honda, Isuzu dan Nissan. Penelitian ini bertujuan untuk mengkaji, menjelaskan kajian dan tentang pengaruh Ekuitas Merek Terhadap Loyalitas Pelanggan ...
Fitrien Ayuda +2 more
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Denso adalah merek terkemuka untuk suku cadang Air Conditioner (“AC”) mobil di Indonesia yang telah bekerja sama dengan produsen mobil top diantaranya seperti Mercedes Benz, Mitsubishi, Toyota, Daihatsu, Honda, Isuzu dan Nissan. Penelitian ini bertujuan untuk mengkaji, menjelaskan kajian dan tentang pengaruh Ekuitas Merek Terhadap Loyalitas Pelanggan ...
Fitrien Ayuda +2 more
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PENGARUH EKUITAS MEREK JILBAB ZOYA TERHADAP NILAI PELANGGAN DI KOTA MATARAM
Jurnal Varian, 2017 AbstrakPenelitian ini berjudul “Pengaruh Ekuitas Merek Jilbab Zoya Terhadap Nilai Pelanggan di Kota Mataram”. Penelitian ini bertujuan untuk mengetahui pendapat konsumen di Kota Mataram mengenai ekuitas merek yang terdiri atas kinerja merek (XI), citra sosial dari merek (X2), nilai yang diterima konsumen (X3), kepercayaan konsumen (X4), dan perasaan ...
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Jurnal Ilmu Ekonomi, 2020 This study aims to analyze the effect of brand equity, price discounts and customer satisfaction oncustomer loyalty of PT. Astra international Daihatsu in the city of Muara Teweh. The research methodused was a questionnaire distributed to the population in this study were the customers of PT.
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Kepuasan Pelanggan melalui Cita Rasa, Ekuitas Merek dan Harga
SYNERGY Journal of Economics and BusinessKepuasan pelanggan merupakan faktor penting dalam menentukan keberlangsungan dan daya saing suatu usaha, khususnya pada sektor usaha mikro, kecil, dan menengah (UMKM). Produk Dapur Solo sebagai salah satu UMKM binaan Badan Amil Zakat Nasional (Baznas) dituntut untuk mampu memenuhi harapan pelanggan di tengah persaingan industri kuliner yang semakin ...
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Jurnal EMT KITAThis study aims to examine the impact of perceived quality, perceived value, and brand equity on consumer loyalty, with satisfaction serving as a moderating variable among McDonald’s patrons in Bogor City. The population of this study consists of all McDonald's consumers in Bogor City, while the research sample is a subset of this population, obtained ...
Nabhan Rusmani Hababa +2 more
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