Studi Komparatif Ekuitas Merek Produk Buatan Malaysia dan Indonesia [PDF]
, 2015 The purpose of this study is to assess and obtain empirical evidence by testing different responsetowards brand equity products made in Indonesia and Malaysia.
Listiana, E. (Erna)
core +3 more sources
PENGARUH PERSEPSI KUALITAS DAN CITRA MEREK TERHADAP LOYALITAS MEREK DALAM MEMBANGUN EKUITAS MEREK
E-Jurnal Manajemen, 2019 Tujuan dari penelitian ini adalah untuk menganalisis pengaruh persepsi kualitas dan citra merek terhadap loyalitas merek dalam membangun ekuitas merek sepatu Reebok.
Carissa Lorens Marchia Raharja +1 more
doaj +1 more source
Pengaruh Service Excellence terhadap Brand Equity pada Pelanggan Batik Air
Nyimak: Journal of Communication, 2018 Penelitian ini bertujuan untuk: (1) mengetahui seberapa besar pengaruh pelayanan prima terhadap ekuitas nilai dalam benak pelanggan Batik Air; (2) mengetahui seberapa besar pengaruh ekuitas nilai di dalam benak pelanggan Batik Air; dan (3) mengetahui ...
Ryan Hidayat, Abdul Basit
doaj +1 more source
ANALISIS PENGARUH KUALITAS PELAYANAN DAN EKUITAS MEREK TERHADAP LOYALITAS PELANGGAN
ECONBANK: Journal of Economics and Banking, 2019 This study aim to analyze service quality and brand equity towards customer loyalty. A total 261 patients of ASIH maternity hospital were taken as samples using the convenience sampling method. Multiple linear regression analysis was used to analyze data in this study.
Ngatindriatun Ngatindriatun +1 more
openaire +2 more sources
BRAND EQUITY TOWARDS REPURCHASING INTENTION OF MOBILE PHONES THROUGH CONSUMER VALUE
Manajemen dan Bisnis, 2013 This research is aimed to partially and simultaneously examine the influence of brand equity element towards repurchasing intention of Nokia cell phones in Surabaya through the customer value.
Christina Esti Susanti
doaj +1 more source
PENGARUH KOMUNIKASI SOSIAL MEDIA TERHADAP PERSEPSI KONSUMEN PADA PRODUK KOSMETIK HALAL
Among Makarti, 2017 Abstrak Akhir-akhir dengan meningkatnya teknologi informasi khususnya internet, ini teknik pemasaran melalui sosial media semakin berkembang. Peneliti dan manajer pemasaran sebuah perusahaan memiliki pemahaman yang terbatas tentang peran dari komunikasi
Yulfan A Nurohman, Rina Sari Qurniawati
doaj +1 more source
PENGARUH KUALITAS PRODUK DAN EKUITAS MEREK TERHADAP LOYALITAS PELANGGAN PT. LOTTE INDONESIA
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business, 2022 he food and beverage industry is growing rapidly, the food and beverage industry demands the implementing parties of the food and beverage industry to improve the quality of their services. With good service, it is hoped that satisfaction will be achieved. Therefore, it is necessary to analyze the resulting quality.
openaire +1 more source
The Effect of Consumer-Based Brand Equity and Satisfaction on Loyalty: An Empirical Study
Jurnal Economia, 2019 : Economic growth in Indonesia encourages the growth of many industries. Specifically, the food and beverage industry has grown significantly in Indonesian economics.
Muhammad Andreaginola Pratama +2 more
doaj +1 more source
Efektifitas Ekuitas Merek Berbasis Pelanggan Pada Pengguna e-Ritel
Business Innovation and Entrepreneurship Journal, 2020 Abstract - Customer based brand equity has recently emerged in both academic literature and practitioner discussions. The number of e-commerce that began to be established into consideration for every consumer to determine where they will shop online. In order to reduce the potential for customers to choose other e-commerce, companies need to increase ...
openaire +2 more sources
Pengaruh Persepsi Negara Asal terhadap Niat Beli Ulang Dimediasi oleh Ekuitas Merek [PDF]
, 2018 A customer in determining the intention to repurchase is determined by various factors, such as the image of the home country and the equity of a brand.
Putra, I. K. (I) +2 more
core +2 more sources