Results 31 to 40 of about 633 (104)
ANALISIS PENGARUH KUALITAS PELAYANAN DAN EKUITAS MEREK TERHADAP LOYALITAS PELANGGAN
ECONBANK: Journal of Economics and Banking, 2019 This study aim to analyze service quality and brand equity towards customer loyalty. A total 261 patients of ASIH maternity hospital were taken as samples using the convenience sampling method. Multiple linear regression analysis was used to analyze data in this study.
Ngatindriatun Ngatindriatun +1 more
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BRAND EQUITY TOWARDS REPURCHASING INTENTION OF MOBILE PHONES THROUGH CONSUMER VALUE
Manajemen dan Bisnis, 2013 This research is aimed to partially and simultaneously examine the influence of brand equity element towards repurchasing intention of Nokia cell phones in Surabaya through the customer value.
Christina Esti Susanti
doaj +1 more source
Amwaluna: Jurnal Ekonomi dan Keuangan Syariah, 2017 Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh dimensi ekuitas merek berbasis pelanggan (brand salience, brand performance, brand imagery, brand judgments, brand feelings, dan brand resonance) terhadap kepuasan konsumen mobil jenis
Andina Eka Mandasari +2 more
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PENGARUH PEMASARAN MEDIA SOSIAL PADA TANGGAPAN PELANGGAN DENGAN EKUITAS MEREK SEBAGAI VARIABEL MEDIASI [PDF]
, 2023 Tesis Ini berjudul pengaruh pemasaran media sosial pada tanggapan pelanggan dengan ekuitas merek sebagai variabel mediasi”. Tesis ini bertujuan untuk (1) menganalisis pengaruh pemasaran media sosial terhadap ekuitas merek.
Jesika, .
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PENGARUH KOMUNIKASI SOSIAL MEDIA TERHADAP PERSEPSI KONSUMEN PADA PRODUK KOSMETIK HALAL
Among Makarti, 2017 Abstrak Akhir-akhir dengan meningkatnya teknologi informasi khususnya internet, ini teknik pemasaran melalui sosial media semakin berkembang. Peneliti dan manajer pemasaran sebuah perusahaan memiliki pemahaman yang terbatas tentang peran dari komunikasi
Yulfan A Nurohman, Rina Sari Qurniawati
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Efektifitas Ekuitas Merek Berbasis Pelanggan Pada Pengguna e-Ritel
Business Innovation and Entrepreneurship Journal, 2020 Abstract - Customer based brand equity has recently emerged in both academic literature and practitioner discussions. The number of e-commerce that began to be established into consideration for every consumer to determine where they will shop online. In order to reduce the potential for customers to choose other e-commerce, companies need to increase ...
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The Effect of Consumer-Based Brand Equity and Satisfaction on Loyalty: An Empirical Study
Jurnal Economia, 2019 : Economic growth in Indonesia encourages the growth of many industries. Specifically, the food and beverage industry has grown significantly in Indonesian economics.
Muhammad Andreaginola Pratama +2 more
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PENGARUH KUALITAS PRODUK DAN EKUITAS MEREK TERHADAP LOYALITAS PELANGGAN PT. LOTTE INDONESIA
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business, 2022 he food and beverage industry is growing rapidly, the food and beverage industry demands the implementing parties of the food and beverage industry to improve the quality of their services. With good service, it is hoped that satisfaction will be achieved. Therefore, it is necessary to analyze the resulting quality.
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Jurnal Administrasi Bisnis, 2012 This research is aimed to explain the importance of marketing communication, to identify means of communication that can be used by a company to communicate with its customers, and to describe the policy and effectivity of a company in marketing ...
Santy Tri Widyaningrum
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LITERATURE REVIEW: ANALISIS PENGARUH EKUITAS MEREK TERHADAP LOYALITAS PELANGGAN DI RUMAH SAKIT [PDF]
, 2020 Masuknya Indonesia dalam era globalisasi, memacu peningkatan pertumbuhan rumah sakit baru, serta perpindahan orientasi rumah sakit menjadi orientasi profit, mengakibatkan persaingan yang semakin ketat antar rumah sakit di Indonesia.
WARDHANI, DYAH PRAMESTI AYU
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