Results 21 to 30 of about 87 (72)
The Effect of Consumer-Based Brand Equity and Satisfaction on Loyalty: An Empirical Study
Jurnal Economia, 2019 : Economic growth in Indonesia encourages the growth of many industries. Specifically, the food and beverage industry has grown significantly in Indonesian economics.
Muhammad Andreaginola Pratama +2 more
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PENGARUH KUALITAS PRODUK DAN EKUITAS MEREK TERHADAP LOYALITAS PELANGGAN PT. LOTTE INDONESIA
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business, 2022 he food and beverage industry is growing rapidly, the food and beverage industry demands the implementing parties of the food and beverage industry to improve the quality of their services. With good service, it is hoped that satisfaction will be achieved. Therefore, it is necessary to analyze the resulting quality.
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Jurnal Administrasi Bisnis, 2012 This research is aimed to explain the importance of marketing communication, to identify means of communication that can be used by a company to communicate with its customers, and to describe the policy and effectivity of a company in marketing ...
Santy Tri Widyaningrum
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ANALISIS PENGARUH EKUITAS MEREK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN
JURNAL SeMaRaK, 2018 ABSTRAK Penelitian ini memiliki tujuan untuk menganalisis pengaruh ekuitas merek dan kualitas pelayanan secara simultan terhadap loyalitas pelanggan Rumah Sakit Syarif Hidayatullah, untuk mengetahui pengaruh ekuitas merek dan kualitas pelayanan secara parsial terhadap loyalitas pelanggan Rumah Sakit Syarif Hidayatullah, untuk mengetahui variabel mana ...
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Marketing Public Relations dalam Membangun Ekuitas Merek Sepeda Motor KTM Berbasis Pelanggan
Warta ISKI, 2020 Persaingan selalu hadir sebagai tantangan, dan menantang dengan segmen pasar tempat perusahaan melakukan pemasaran produk dan jasa. demikian juga persaingan dalam memasarkan produk otomotif seperti sepeda motor dengan merek KTM yang relatif baru di Indonesia.
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EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis, 2021 Sadad Radansyah, Nia Indriasari, The purpose of this study was to determine the correlation between brand equity with customer loyalty at Enseval Putera Megatrading Tbk Company BengkuluBranch. The analytical method used is Spearman’s rank correlation and hypothesis testing. Based on the Spearman correlation analysis of the correlation between ...
Wagini Wagini +2 more
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Jurnal Bisnis, Manajemen, dan Ekonomi, 2021 The purpose of this study was to determine whether the satisfaction and loyalty of cellular phone customers is influenced by corporate image and brand equity. The sample of this research is student cell phone users in Palembang City, amounting to 250 respondents. The sampling technique used was cluster random sampling.
Rully Armanto, Muji Gunarto
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Studi tentang Pengaruh Kepuasan Pelanggan terhadap Ekuitas Merk dan Word of Mouth pada Bengkel AHASS Semarang Barat [PDF]
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science), 2019 Penelitian ini dilakukan dengan tujuan untuk melihat pengaruh Customer Satisfaction terhadap Brand Equity dan Word of Mouth pada bengkel AHASS. Variabel yang ditambahkan adalah Service Quality dan Perceived Price sebagai Moderating Variabel yang berpengaruh terhadap Customer Satisfaction.Sampel penelitian ini adalah para pelanggan Bengkel AHASS kota ...
Eric Gunawan +2 more
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Jurnal Baruna Horizon, 2021 Perkembangan industri jasa pengiriman barang berbanding lurus dengan dengan menyebarnya pandemi Covid-19. Dengan alasan keamanan dan menekan penyebaran virus tersebut, masyarakat cenderung beralih dari pola belanja secara konvensional menjadi daring. Hal tersebut menjadi kesempatan bagi penyedia jasa pengiriman untuk meraih pelanggan-pelanggan setia ...
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EKOBIS : Jurnal Ilmu Manajemen dan Akuntansi, 2022 This study aims to determine the effect of product quality, service quality and brand equity simultaneously and partially on customer satisfaction at Café Beringin Batam City. The method of collecting data is through a questionnaire survey with a sample of 130 respondents.
Alvian Laia, Sunargo Sunargo
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