Results 21 to 30 of about 114,591 (101)
Ekuitas Merek dan Loyalitas Pelanggan
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi, 2020 The purpose of this research are to determine the influence of staff service, self-image congruence, and brand awareness on brand satisfaction and attitudinal loyalty, and the influence of brand satisfaction on attitudinal loyalty in three star hotels at Tegal. By using non-probability sampling, this research uses 120 respondents to be the sample. This
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PENGARUH KOMUNITAS MEREK DAN EKUITAS MEREK TERHADAP LOYALITAS PELANGGAN
Bongaya Journal for Research in Management (BJRM), 2019 The type of this research was a survey research with quantitative approach aimed at revealing (i) the effect of brand community on customer loyalty at the community of Karimun Club Makassar, (ii) the effect of brand equity on customer loyalty at the community of Karimun Club Makassar, and (iii) the effect of brand community and brand equity on customer
Muh. Rusli Junaid, Muhammad Syafruddin
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Dampak Mediasi Kepuasan Pelanggan pada Pengaruh Ekuitas Merek terhadap Loyalitas Merek
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM), 2023 Penelitian ini membahas mengenai bagaimana loyalitas merek, kepercayaan merek, nilai yang dirasakan, kualitas yang dirasakan, identitas merek, kesesuaian gaya hidup dapat memengaruhi kepuasan pelanggan dan bagaimana kepuasan pelanggan terhadap loyalitas merek serta kepuasan konsumen memediasi pengaruh ekuitas merek berbasis konsumen dimensi yaitu ...
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Ekuitas Merk Dan Keterlibatan Pelanggan Terhadap Minat Beli Di E-Commerce Tiktok Shop
JURNAL MANAJEMEN DAN BISNIS EKONOMI, 2023 This research aims to increase brand equity and customer involvement in purchasing interest in the e-commerce TikTok shop among consumers of women's jeans at the Jiniso shop. This type of research is quantitative and the population in this study was 255,800 people.
null Desvianey Igamawarti +1 more
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ANALISIS PENGARUH KUALITAS PELAYANAN DAN EKUITAS MEREK TERHADAP LOYALITAS PELANGGAN
ECONBANK: Journal of Economics and Banking, 2019 This study aim to analyze service quality and brand equity towards customer loyalty. A total 261 patients of ASIH maternity hospital were taken as samples using the convenience sampling method. Multiple linear regression analysis was used to analyze data in this study.
Ngatindriatun Ngatindriatun +1 more
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Efektifitas Ekuitas Merek Berbasis Pelanggan Pada Pengguna e-Ritel
Business Innovation and Entrepreneurship Journal, 2020 Abstract - Customer based brand equity has recently emerged in both academic literature and practitioner discussions. The number of e-commerce that began to be established into consideration for every consumer to determine where they will shop online. In order to reduce the potential for customers to choose other e-commerce, companies need to increase ...
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The Effect of Consumer-Based Brand Equity and Satisfaction on Loyalty: An Empirical Study
Jurnal Economia, 2019 : Economic growth in Indonesia encourages the growth of many industries. Specifically, the food and beverage industry has grown significantly in Indonesian economics.
Muhammad Andreaginola Pratama +2 more
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PENGARUH KUALITAS PRODUK DAN EKUITAS MEREK TERHADAP LOYALITAS PELANGGAN PT. LOTTE INDONESIA
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business, 2022 he food and beverage industry is growing rapidly, the food and beverage industry demands the implementing parties of the food and beverage industry to improve the quality of their services. With good service, it is hoped that satisfaction will be achieved. Therefore, it is necessary to analyze the resulting quality.
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ANALISIS PROMOSI MEDIA SOSIAL INSTAGRAM TERHADAP BRAND AWARENESS STIE EKUITAS MELALUI SELEBGRAM SEBAGAI VARIABEL MODERASI [PDF]
, 2023 Penelitian ini bertujuan untuk mengetahui Analisis Media Sosial Instagram Terhadap Brand Awareness STIE Ekuitas Melalui Selebgram Sebagai Variabel Moderasi.
Rohim, Elsa Nur
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Pengaruh Brand Equity Dan Brand Trust Terhadap Loyalitas Pelanggan Teh Botol Sosro [PDF]
, 2017 Tantri Tresnawati - NPM : A10110177 ; Pembimbing : Teguh Iman Basuki, S.Kom., M.M.Dari penelitian ini adalah untuk mengetahui dan mengenal seberapa besar pengaruh brand equity dan brand trust terhadap loyalitas pelanggan Teh Botol Sosro menurut ...
Tresnawati, Tantri
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