Results 11 to 20 of about 87 (72)
ANALISIS EKUITAS MEREK BERBASIS PELANGGAN PADA MINIMARKET INDOMARET DI SALATIGA
Among Makarti, 2016 Retail Business is of the biggest inustry in Indonesia and already seemed to be a broad people's lifestyles. Indomaret is one of a retail franchise network in Indonesia.
Dody Ariyadi, Yanuar Surya Putra
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Syntax Literate ; Jurnal Ilmiah Indonesia, 2021 Penelitian ini bertujuan untuk menganalisis bukti empiris pengaruh kualitas pelayanan, ekuitas merek, citra perusahaan dan kepuasan pelanggan terhadap loyalitas pelanggan pada BSI Mobile, sebuah aplikasi digital banking milik PT Bank Syariah Indonesia Tbk.
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Widya Manajemen, 2023 This study aimed to determine the effect of customer satisfaction on brand trust, brand loyalty, and brand equity. The population in this study are Marugame Udon customers in the Greater Jakarta area. The sampling technique used in this study was purposive sampling, namely customers who had made purchases more than twice so 201 people were obtained as ...
Pinkan Rosdayanti, Meylani Tuti
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Ekuitas merek berbasis pelanggan
Management and Business Review, 2020 Tujuan penelitian ini adalah untuk mengetahui penilaian responden dan untuk mengetahui proses pengambilan keputusan kuliah di STIE Indocakti Malang serta untuk mengetahui pengaruh ekuitas merek terhadap keputusan mahasiswa kuliah di STIE Indocakti Malang. Penelitian ini adalah penelitian deskriptif dan penelitian verifikatif.
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Ekuitas Merek dan Loyalitas Pelanggan
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi, 2020 The purpose of this research are to determine the influence of staff service, self-image congruence, and brand awareness on brand satisfaction and attitudinal loyalty, and the influence of brand satisfaction on attitudinal loyalty in three star hotels at Tegal. By using non-probability sampling, this research uses 120 respondents to be the sample. This
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PENGARUH KOMUNITAS MEREK DAN EKUITAS MEREK TERHADAP LOYALITAS PELANGGAN
Bongaya Journal for Research in Management (BJRM), 2019 The type of this research was a survey research with quantitative approach aimed at revealing (i) the effect of brand community on customer loyalty at the community of Karimun Club Makassar, (ii) the effect of brand equity on customer loyalty at the community of Karimun Club Makassar, and (iii) the effect of brand community and brand equity on customer
Muh. Rusli Junaid, Muhammad Syafruddin
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Dampak Mediasi Kepuasan Pelanggan pada Pengaruh Ekuitas Merek terhadap Loyalitas Merek
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM), 2023 Penelitian ini membahas mengenai bagaimana loyalitas merek, kepercayaan merek, nilai yang dirasakan, kualitas yang dirasakan, identitas merek, kesesuaian gaya hidup dapat memengaruhi kepuasan pelanggan dan bagaimana kepuasan pelanggan terhadap loyalitas merek serta kepuasan konsumen memediasi pengaruh ekuitas merek berbasis konsumen dimensi yaitu ...
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ANALISIS PENGARUH KUALITAS PELAYANAN DAN EKUITAS MEREK TERHADAP LOYALITAS PELANGGAN
ECONBANK: Journal of Economics and Banking, 2019 This study aim to analyze service quality and brand equity towards customer loyalty. A total 261 patients of ASIH maternity hospital were taken as samples using the convenience sampling method. Multiple linear regression analysis was used to analyze data in this study.
Ngatindriatun Ngatindriatun +1 more
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Ekuitas Merk Dan Keterlibatan Pelanggan Terhadap Minat Beli Di E-Commerce Tiktok Shop
JURNAL MANAJEMEN DAN BISNIS EKONOMI, 2023 This research aims to increase brand equity and customer involvement in purchasing interest in the e-commerce TikTok shop among consumers of women's jeans at the Jiniso shop. This type of research is quantitative and the population in this study was 255,800 people.
null Desvianey Igamawarti +1 more
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Efektifitas Ekuitas Merek Berbasis Pelanggan Pada Pengguna e-Ritel
Business Innovation and Entrepreneurship Journal, 2020 Abstract - Customer based brand equity has recently emerged in both academic literature and practitioner discussions. The number of e-commerce that began to be established into consideration for every consumer to determine where they will shop online. In order to reduce the potential for customers to choose other e-commerce, companies need to increase ...
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