EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis, 2021 Sadad Radansyah, Nia Indriasari, The purpose of this study was to determine the correlation between brand equity with customer loyalty at Enseval Putera Megatrading Tbk Company BengkuluBranch. The analytical method used is Spearman’s rank correlation and hypothesis testing. Based on the Spearman correlation analysis of the correlation between ...
Wagini Wagini +2 more
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PENGARUH AKTIVITAS EXTERNAL RELATIONS TERHADAP EKUITAS MEREK (Studi Pada Pelanggan CV Agaricus Sido Makmur Sentosa (Asimas) Lawang Malang) [PDF]
, 2006 Usaha pemantapan suatu merek perusahaan tidak dapat lepas dari suatu aktivitas External Relations yang dilakukan oleh tanaga pemasar Cv. Asimas kepada para konsumen.
ROFI, GUSLIQ
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Brand Equity Influence Toward Customer Loyalty Through Satisfaction at Tribun Jateng Pengaruh Ekuitas Merek Terhadap Loyalitas Pelanggan Melalui Kepuasan Pada Koran Tribun Jateng [PDF]
, 2016 Aims to know the influence between the brand equity to customer loyalty through satisfaction at the Tribun Jateng newspaper. Type of research is explanatory research.
Nugraha, H. S. (Hari), S, W. H. (Wildan)
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Pengaruh Ekuitas Merek Terhadap Loyalitas Pelanggan (Survei Pada Pemilik Sepeda Motor Merek Honda Yang Memiliki Lebih Dari Satu Unit Yang Melakukan Service Di Dealer Mpm Motor Malang) [PDF]
, 2013 Brand equity strategy is a strategy that can be used by companies to gain customer loyalty. This study aimed to determine the effect of brand equity consists of brand awareness, brand loyalty, perceived quality, brand associations and brand assets to ...
Maulidiah, F. (Fariza)
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Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Produk Rumah Tangga Merek Tupperware Di Pekanbaru [PDF]
, 2015 This study aimed to determine the effect of variables of brand equity (brand awareness, brand associations, perceived quality of the brand, and brand loyalty) that influence purchasing decisions Tupperware brand household products in Pekanbaru and to ...
Jushermi, J. (Jushermi) +2 more
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Pengaruh Komunikasi Pemasaran Terpadu Terhadap Ekuitas Merek (Survey Pada Pelanggan Hotel Pelangi Malang) [PDF]
, 2013 This study aims to identify and explain how the influence of Integrated Marketing Communications consists of Advertising, Sales Promotion, Personal Selling, Public Relations, Direct Marketing, Interactive Marketing, and Corporate Design together and ...
Fathoni, F. (Fathir)
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EKOBIS : Jurnal Ilmu Manajemen dan Akuntansi, 2022 This study aims to determine the effect of product quality, service quality and brand equity simultaneously and partially on customer satisfaction at Café Beringin Batam City. The method of collecting data is through a questionnaire survey with a sample of 130 respondents.
Alvian Laia, Sunargo Sunargo
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Pengaruh Ekuitas Merek, Kualitas Pelayanan, Dan Switching Cost Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Studi Kasus Pada PT Garuda Indonesia (Persero) Tbk Branch Office Semarang [PDF]
, 2014 This research is motivated by the increasingly fierce competition as it is today. PT Garuda Indonesia, which is one of the airline companies in Indonesia today is also very aggressively to improve the quality of service that customer satisfaction is ...
Mahendra, M. H. (Muhammad) +2 more
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Pengaruh Faktor-Faktor Ekuitas Merek Sepeda Motor Yamaha terhadap Keputusan Pembelian Masyarakat Kecamatan Indra Makmu Aceh Timur [PDF]
, 2015 Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh ekuitas merek yang terdiri dari kesadaran merek, kesan kualitas, loyalitas merek dan asosiasi merek terhadap keputusan pembelian pada masyarakat Kecamatan Indra Makmu Aceh Timur. Penelitian
Amilia, S. (Suri)
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Pengaruh Kepuasan Pelanggan sebagai Mediator Antara Ekuitas Merek dan Loyalitas Merek Apple
Jurnal Manajerial Dan KewirausahaanPerkembangan teknologi yang pesat, telah merubah gaya hidup masyarakat menjadi serba online. Para konsumen dapat dengan mudah mencari informasi, serta membeli produk melalui online, sehingga menimbulkan persaingan yang ketat bagi para pengusaha. loyalitas merek menjadi kunci penting bagi para pengusaha demi meningkatkan profit serta mempertahankan ...
Herawati Rahayu, Frangky Slamet
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