Results 81 to 90 of about 20,022,606 (245)
Exploring the e-CRM – e-customer- e-loyalty nexus: a Kenyan commercial bank case study
Management şi Marketing, 2018 This article scaffolds on customer relationship management (CRM) theory and explores the association between electronic CRM (e-CRM) and electronic customer’s (e-customer) electronic loyalty (e-loyalty) in the banking sector.
Timothy K. Oumar +3 more
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT SMEs receive increasing institutional support to embed sustainability, yet they vary widely in their ability to translate such support into practice. This study addresses this gap by examining the internal cognitive and strategic mechanism (sustainability orientation) through which managers interpret institutional support and the contextual ...
Michael Zisuh Ngoasong +3 more
wiley +1 more source
Implementing a Customer Relationship Management (CRM) Solution in Public Sector: Success Factors and Lessons Learned [PDF]
, 2011 Achieving excellence in Customer Relationship Management (CRM) is a cornerstone objective in the transformative efforts of the Ministry of Health and Long-Term Care and its Health System Information Management and Investment (HSIMI) division.
Botchkarev, Alexei +2 more
core +1 more source
Cross-Functional Processes in Customer Relationship Management [PDF]
Customer Relationship Management (CRM) is a strategic approach which involves creating a superior value for shareholders by developing relationships with certain categories of customers.
Cristian DUTU
core
A Decision‐Making Model for Implementing Green Technology in Sustainable Building Projects
Business Strategy and the Environment, EarlyView.ABSTRACT Green technology (GT) adoption is pivotal for reconciling environmental stewardship with economic viability in the built environment, particularly in resource‐constrained emerging economies. However, empirical evidence on how specific GT drivers actively mitigate adoption barriers remains scarce.
Abdelazim Ibrahim +5 more
wiley +1 more source
International Journal of Management, Finance and AccountingThe role of Generative Artificial Intelligence (Generative AI) in Electronic Customer Relationship Management (Electronic-CRM) systems is reshaping consumer engagement in the banking or financial industry. There is a significant gap in understanding the
Nimra Aziz +5 more
doaj +1 more source
Impact of Electronic Customer Relationship Management on Purchase Intention with mediation role of Customer E-Satisfaction: evidence from Egyptian SMEs [PDF]
المجلة العربية للإدارةThe purpose of this research is to empirically investigate the impact of electronic customer relationship management (E-CRM) on purchase Intention with mediation role of Customer E-Satisfaction: evidence from Egyptian SMEs.
Emad Elhabashy +3 more
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Circular supply chain management (CSCM) practices are seen as a solution for addressing society's many significant environmental challenges. Although existing studies recognise the importance of reverse engineering in combating poverty, there is limited knowledge about its effectiveness in shaping CSCM practices to address climate change and ...
Yaw Agyabeng‐Mensah +2 more
wiley +1 more source
Customer relationship management [PDF]
After 17 years of economical and market development, Romanian companies face a new challenge: the tough competition from the European Union and the battle for the customers.
Alina Mihaela Dima +1 more
core
Business Strategy and the Environment, EarlyView.ABSTRACT The governance of chemicals and nanomaterials presents a critical challenge, as significant uncertainties regarding safety and sustainability match their innovation potential. This creates a “knowledge‐to‐action” gap, hindering the practical implementation of safety and sustainability by design (SSbD) principles.
Mario Miozza +4 more
wiley +1 more source