Results 51 to 60 of about 47,855 (167)
Role of electronic retailing in development of new retail marketing channels [PDF]
Retailing is changing rapidly in modern conditions. The evolution of retail marketing channels with the advent of the Internet goes from orientation towards the product and the existing forms of competition, at the local level, to the emergence of new ...
Leković Sonja
doaj
As an emerging multi‐energy consumption subject, data centres (DCs) are bound to become crucial energy users for integrated energy systems (IES). Therefore, how to fully tap the potential of the collaborative operation between DCs and IES to improve ...
Yi Sun +5 more
doaj +1 more source
Development of Communication Strategies for the Marketing of Electronic Banking Services for Individuals [PDF]
The main aim of the article is to study the trends in the development of communication strategies for the marketing of electronic banking services for individuals by studying the foreign experience in Digital Banking, as well as the situation in the ...
Dunas Natalia V.
doaj
Marketing and security issues in e-business [PDF]
Unprecedant development of the IT influenced the development of the electronic business and internet. Introducing the electronic business into companies worldwide and accepting the new global media - internet, have enabled the development of the new area
Mandarić Marija
doaj
This study examines the mediating role of electronic customer relationship management (e-CRM) in the relationships between digital marketing strategies and electronic loyalty (e-loyalty). Using partial least squares structural equation modeling with data
Fuad M. Alhamdi +2 more
doaj +1 more source
Electronic trade effect of marketing channels [PDF]
E-commerce has caused many significant changes in marketing channels. Consumers had obtained multiple benefits from e-commerce. In addition, it has increased the level of competition in marketing channels. However, the focus of this paper is multichannel
Lovreta Stipe, Stojković Dragan
doaj
Mediating Role Of Brand Image In Digital Marketing And E-WOM On Islamic Bank Customer Decisions
The present study aims to analyze the effects of digital marketing and Electronic Word of Mouth (E-WOM) on brand image, then examine the effects of digital marketing and Electronic Word of Mouth on the decision to be an Islamic bank customer and analyze ...
Farah Esti Maulidia +2 more
doaj +1 more source

