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الاستراتيجيات الإقناعية المستخدمة في تطبيقات التسويق الإلكتروني [PDF]

open access: yesالمجلة المصرية لبحوث الإعلام
بدأ الاهتمام بتطبيقات التسويق الالكتروني في تنظيم عميلة البيع والشراء تزداد بشكل ملحوظ ويتم الاعتماد عليها من قبل الجمهور، ويتم تحديد حجم الشراء والتفاعل مع التطبيقات من خلال عرض المنتج.
محمد محب
doaj   +1 more source

ANALISIS CONTENT MARKETING DAN ELECTRONIC WORD OF MOUTH (E-WOM ) TERHADAP KEPUTUSAN PEMBELIAN GENERASI Z PADA MEDIA SOSIAL TIK-TOK (STUDI KASUS GENERASI Z KABUPATEN DHARMASRAYA)

open access: yesManajemen Dewantara, 2022
The rapid development of technology makes social media one of the most effective marketing strategies to influence purchasing decisions. Moreover, during the current COVID-19 pandemic, various policies have been implemented to minimize the spread of the ...
Mayroza Wiska   +2 more
semanticscholar   +1 more source

Marketing methods for electronic resources in medical libraries: a study on the application of the analytical hierarchy process

open access: yesJournal of the Medical Library Association, 2022
Paired with the high cost of providing access to electronic resources in medical libraries, the inefficient use of these resources highlights the need for more efforts to promote these resources than ever before.
Rogheyeh Eskrootchi   +1 more
doaj   +1 more source

PENGARUH SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE PADA SCARLETT- WHITENING DI SURABAYA

open access: yesJurnal Ilmiah Mahasiswa Manajemen : JUMMA, 2022
Scarlett Whitening maximizes her Social Media Marketing well so that her product becomes viral which initially boomed on Instagram and other platforms.
Teresa Adriana   +2 more
semanticscholar   +1 more source

Pengaruh Social Media Marketing dan Electronic Word Of Mouth (E-WOM) Terhadap Minat Beli Kuliner Melalui Kepercayaan Sebagai Variabel Intervening pada Akun Instagram @carubanmangan

open access: yesJurnal E-Bis (Ekonomi-Bisnis), 2022
Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing dan electronic word of mouth terhadap minat beli kuliner melalui kepercayaan konsumen pada akun instagram @carubanmangan.
Lela Yunikartika, Harti Harti
semanticscholar   +1 more source

Electronic Markets in Tourism [PDF]

open access: yesThe Tourist Review, 1994
Following a short introduction outlining the concept of electronic markets and the structure of the tourism industry respectively, we will briefly portray the status quo of electronic markets in this sector. In conjunction to this, the forseen technological developments, as well as possible architectures for the future tourism market and moreover their
openaire   +2 more sources

Introduction to Electronic Marketing Minitrack [PDF]

open access: yes2012 45th Hawaii International Conference on System Sciences, 2012
Electronic Marketing continues to be a vigorous research stream within electronic commerce. Our minitrack continues in its tenth year to highlight some of the most interesting studies in this area. This year, we have accepted papers in two areas: 1) quantitative, empirical research with strong theoretical underpinnings, and 2) novel methods and ...
Bruce D. Weinberg   +2 more
openaire   +2 more sources

THE IMPACT OF ELECTRONIC MARKETING ON ECONOMIC DEVELOPMENT - A THEORETICAL APPROACH [PDF]

open access: yesScientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development, 2021
The concept of marketing is broad, with a large number of studies conducted on this topic. These studies discuss various marketing tools as well as strategies for directing the business towards success.
Hanaa NAJM   +2 more
doaj  

A Practice Field for Teaching Electronic Marketing

open access: yesInternational Conference on Computer Supported Education, 2018
Professionals in electronic marketing make intensive use of information and communication technologies. An intensity that makes the teaching of electronic marketing somewhat challenging and specific when compared with other disciplines.
Luis Vaz, N. David
semanticscholar   +1 more source

Social media and hotel e-marketing in Iran: The case of Parsian International Hotels

open access: yesTourism, 2016
With a quantitative study, this research has aimed to investigate the role of social media in Iranian hotels’ electronic marketing. A questionnaire technique was used on a sample of 140 marketers who work in the Parsian International Hotels’ marketing ...
Banafshen Nasihatkon   +2 more
doaj   +1 more source

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