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The Impact of Electronic Customer Relationship Management on Marketing Performance with the Analysis of the Mediating Role of Product Innovation and Emphasis on Customer Knowledge [PDF]
ارزش آفرینی در مدیریت کسب و کار, 2023 The purpose of this study is to examine how electronic customer relationship management affects marketing performance, with a particular focus on the mediating influence of product innovation and the significance of customer knowledge.
Masoome Arabshahi +1 more
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E-marketing and contemporary business [PDF]
Marketing (Beograd. 1991), 2007 Seems that internet use in business requires accomplishing the higher level of cultural and structural changes in organizations. That is why many companies use both traditional and interactive way of doing business by developing appropriate level of ...
Ratković Milijanka
doaj
Information technologies and their impact on electronic marketing [PDF]
E3S Web of ConferencesThe main theoretical hypotheses for studying the characteristics of the influence of information technology on electronic marketing are considered. Using methodological analysis and scientific synthesis, the key components of the strategy and the main ...
Al-Ababneh Hassan Ali
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The Effect of Political Marketing Mix on Voters Intention Based on Demographic Characteristic; Case Study: 10th Parliament Election [PDF]
Faṣlnāmah-i Pizhūhish/hā-yi Rāhburdī-i Siyāsat, 2018 In recent years a lot of parties and candidates competing in this arena have turned to using marketing techniques. That is why such terms as personal marketing, political marketing and campaigns marketing are used in the meantime.
Maryam Karbasforoshha +2 more
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Enhanced ES-adRNNe Load Forecasting With Contextual Augmentation on Similar Load Days
IEEE Access, 2023 The importance of accurate prediction of power load variations for ensuring the reliability and rationality of power supply cannot be overstated. The GCES-adRNNe (Grey Relational Analysis Contextually Enhanced ES-adRNNe) is proposed as a load forecasting
Xiaotian Wang +4 more
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Electronic Markets in Tourism [PDF]
The Tourist Review, 1994 Following a short introduction outlining the concept of electronic markets and the structure of the tourism industry respectively, we will briefly portray the status quo of electronic markets in this sector. In conjunction to this, the forseen technological developments, as well as possible architectures for the future tourism market and moreover their
openaire +2 more sources
Possibilities of electronic marketing and electronic communications for the present
Путеводитель предпринимателя, 2020 In the article the analysis of the modern media space from the point of view of opportunities and characteristics of electronic communication and opportunities given by marketing on the worldwide wide area network Internet is provided. The characteristic
A. V. Balabanova
doaj
The modern information society and Internet
Путеводитель предпринимателя, 2020 In the article the main properties and tendencies of the modern information society, its concept are considered. The role of a worldwide wide area network Internet in the modern information society and a chance which it gives for entrepreneurs is ...
G. T. Zhuravlev
doaj
Marketing Innovation on Personal Electronic Products
Asian Journal of Technology Management, 2016 In this dynamic era, to keep up with the trends on the market, companies should be able to make innovations. The word “innovation” among electronic companies in people’s minds is usually associated with technological aspects of the products.
Wahdan Kukuh Ismudiar, Popy Rufaidah
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A study into advertising on JANET [PDF]
, 2001 Electronic marketing is just one facet of the many revenue-raising opportunities traditionally used by Colleges and Universities. While offering new potential, it may also open up new areas of problems.
Breslin, C., McDonald, D.M.
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