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Introduction to Electronic Marketing Minitrack [PDF]
2012 45th Hawaii International Conference on System Sciences, 2012 Electronic Marketing continues to be a vigorous research stream within electronic commerce. Our minitrack continues in its tenth year to highlight some of the most interesting studies in this area. This year, we have accepted papers in two areas: 1) quantitative, empirical research with strong theoretical underpinnings, and 2) novel methods and ...
Bruce D. Weinberg +2 more
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THE IMPACT OF ELECTRONIC MARKETING ON ECONOMIC DEVELOPMENT - A THEORETICAL APPROACH [PDF]
Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development, 2021 The concept of marketing is broad, with a large number of studies conducted on this topic. These studies discuss various marketing tools as well as strategies for directing the business towards success.
Hanaa NAJM +2 more
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Social media and hotel e-marketing in Iran: The case of Parsian International Hotels
Tourism, 2016 With a quantitative study, this research has aimed to investigate the role of social media in Iranian hotels’ electronic marketing. A questionnaire technique was used on a sample of 140 marketers who work in the Parsian International Hotels’ marketing ...
Banafshen Nasihatkon +2 more
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The role of business intelligence in the analysis of customers' shopping carts to shape electronic marketing using data mining techniques [PDF]
رویکردهای نوین در مدیریت و بازاریابیThe purpose of this study is to investigate the role of business intelligence in customer shopping cart analysis and its impact on shaping e-marketing in businesses.
MohammadAli Azmoudeh +2 more
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Energies, 2023 By studying the classification of anomaly patterns in integrated energy systems, a deeper understanding of their operational status can be gained, leading to improved reliability and efficiency.
Wei Guo +5 more
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Brokering in Electronic Insurance Markets [PDF]
, 2007 Almost all insurers now have a web site providing information on the company, its products and contact details, but the scope of insurance activities potentially affected by e-commerce is much broader than that, giving rise to a host of interesting issues. Also, customers buying over the Internet look for added value.
Luís Nogueira, Eugénio Oliveira
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Possibilities of electronic marketing and electronic communications for the present
Путеводитель предпринимателя, 2020 In the article the analysis of the modern media space from the point of view of opportunities and characteristics of electronic communication and opportunities given by marketing on the worldwide wide area network Internet is provided. The characteristic
A. V. Balabanova
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Information technologies and their impact on electronic marketing [PDF]
E3S Web of ConferencesThe main theoretical hypotheses for studying the characteristics of the influence of information technology on electronic marketing are considered. Using methodological analysis and scientific synthesis, the key components of the strategy and the main ...
Al-Ababneh Hassan Ali
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The modern information society and Internet
Путеводитель предпринимателя, 2020 In the article the main properties and tendencies of the modern information society, its concept are considered. The role of a worldwide wide area network Internet in the modern information society and a chance which it gives for entrepreneurs is ...
G. T. Zhuravlev
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Enhanced ES-adRNNe Load Forecasting With Contextual Augmentation on Similar Load Days
IEEE Access, 2023 The importance of accurate prediction of power load variations for ensuring the reliability and rationality of power supply cannot be overstated. The GCES-adRNNe (Grey Relational Analysis Contextually Enhanced ES-adRNNe) is proposed as a load forecasting
Xiaotian Wang +4 more
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