Results 21 to 30 of about 3,058,021 (349)

Pengaruh Content Marketing dan Electronic of Mouth pada Platform TikTok terhadap Keputusan Pembelian di Shopee

open access: yesJurnal Ilmiah Ekonomi Dan Bisnis, 2023
Abstrak Persaingan ketat di dunia pemasaran khususnya bagi para pebisnis e-commerce yang selalu dinamis menjadikan mereka harus bersaing dengan mencoba hal baru untuk menarik simpatik dari konsumen.Tujuan dari penelitian ini untuk mengetahui ...
N. Dewi   +2 more
semanticscholar   +1 more source

Analisis e-marketing terhadap keputusan pembelian konsumen secara online

open access: yesJournal of Business & Banking, 2020
Internet merupakan salah satu contoh teknologi infomasi di era industri 4.0 ini yang tidak mungkin bisa dihindari dari kehidupan manusia. Internet memberikan keuntungan dan tantangan bagi para pelaku bisnis untuk mempertahankan pangsa pasar dan ...
Immanuel Candra irawan
doaj   +1 more source

The effects of perceived ease of use, electronic word of mouth and content marketing on purchase decision

open access: yesInternational Journal of Data and Network Science, 2022
Purchasing decisions on the Traveloka application has experienced a significant decline since the Covid-19 pandemic outbreak. Ticket returns and refunds that occur due to travel restrictions have resulted in a decline in Traveloka's brand image.
A. Asnawati   +3 more
semanticscholar   +1 more source

Utilization of electronic marketing and economic determinants to improve income of dairy cattle farmer in Boyolali, Central Java - Indonesia

open access: yesJournal of the Indonesian Tropical Animal Agriculture, 2020
This study aimed to analyze the impact of electronic marketing utilization and to determine the economic determinants to increase the income of small dairy farmers in Boyolali, Central Java, Indonesia.
A. Setiadi   +4 more
doaj   +1 more source

Pengaruh Digital Marketing, Electronic Word of Mouth, dan Lifestyle terhadap Keputusan Pembelian pada Marketplace Shopee Indonesia

open access: yesJurnal Teknologi dan Manajemen Industri Terapan, 2022
Dari hasil penelitian yang telah dilakukan pada pengguna marketplace Shopee di Kab/Kota Mojokerto, terdapat beberapa permasalahan yang perlu diteliti dalam penelitian ini yakni mengenai pengaruh digital marketing, electronic word of mouth, dan lifestyle ...
Ayu Safika Dewi   +2 more
semanticscholar   +1 more source

ELECTRONIC MARKETING AND ECONOMIC EMPOWERMENT OF RURAL WOMEN [PDF]

open access: yesArab Universities Journal of Agricultural Sciences, 2018
The Research  aimed to identify the types of products marketed by the respondents electronically, to identify the marketing methods used by the respondents, and what is preferred, identify the contribution of e-marketing in establishing women's own ...
Zeinab Abd-Elrahman, Heba Mohamed
doaj   +1 more source

The Relation between Electronic Marketing of Health Care Services and Hospital Image as Perceived by Staff Nurses [PDF]

open access: yesEgyptian Journal of Health Care, 2021
Background: Electronic marketing is a new concept that can play a crucial role in providing health care, setting great opportunity to access millions of clients.
Fawzia Farouk Kamel   +1 more
doaj   +1 more source

IMPACT OF SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE INTENTION

open access: yesJurnal Aplikasi Manajemen, 2022
The present quantitative research is intended to conduct an investigation into the effect of social media marketing and electronic word of mouth (E-WOM), especially on Instagram, on the purchase intention of Sunday Bowl Cereal Club products.
Kania Oktaviana Winarno, I. Indrawati
semanticscholar   +1 more source

mckelvey-lib-marketing-electronic-resources.pdf

open access: yes, 2022
 With so many online resources at our fingertips, balancing the brand identity of libraries and third-party resource providers has long been a concern.
Hannah McKelvey (13163388)
core   +1 more source

Promotion of electronic cigarettes: tobacco marketing reinvented? [PDF]

open access: yes, 2013
Electronic cigarettes are not subject to the same marketing controls as tobacco products. Marisa de Andrade, Gerard Hastings, and Kathryn Angus argue that their advertising is likely to appeal to young people and undermine tobacco control ...
Hastings, Gerard   +2 more
core   +1 more source

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