Trends and Future Research in Electronic Marketing: A Bibliometric Analysis of Twenty Years
Journal of Theoretical and Applied Electronic Commerce Research, 2021 Electronic marketing (eM) is a flourishing phenomenon that is gaining intense concern because of a significant impact on organizational performance. Over the past few decades, the relevance of eM has been observed in numerous fields (e.g., consumers ...
Peng Gao +9 more
doaj +4 more sources
Information technologies and their impact on electronic marketing [PDF]
E3S Web of ConferencesThe main theoretical hypotheses for studying the characteristics of the influence of information technology on electronic marketing are considered. Using methodological analysis and scientific synthesis, the key components of the strategy and the main ...
Al-Ababneh Hassan Ali
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Comparison of Customers’ Perception of the Quality of Poland-Turkey Electronic Marketing Solutions
Procedia Computer Science, 2020 The main objective of the article is to determine the differences with regard to the identified attributes of electronic marketing in two selected countries, Poland and Turkey.
Witold Chmielarz +2 more
exaly +2 more sources
Sustainability, 2021 This study investigates how electronic work of mouth (eWOM) mediates the relationship between marketing relations and brand resonance. Based on the information obtained from 473 customers using an online questionnaire, this study analyses the ...
Sufyan Habib +2 more
exaly +2 more sources
THE IMPACT OF ADMINISTRATION DEVELOPMENT ACCORDING TO THE LAW OF INFORMATION TECHNOLOGY NO. 175 OF 2018 ON ACHIEVING SUSTAINABILE SMART CITIES AFIELD STUDY ON EGYPT TELECOMMUNICATION SECTOR [PDF]
Journal of Environmental Science, 2022 The aim of the study is to identify the reality of the implementation of the information technology law in Egypt telecommunication sector, and the impact of administrative development besides modern communication technologies to reach the idea of ...
M. Al-Bahnsawy Ahmed +3 more
doaj +1 more source
Modeling the Electronic Marketing System Representation of Sepahan Isfahan Oil Company based on Interactive / Qualitative Analysis (IQA) [PDF]
مطالعات مدیریت کسب و کار هوشمند, 2022 The purpose of this study is to model the electronic marketing system representation of Sepahan Isfahan Oil Company based on interactive/ quantitative analysis (IQA).
Mohammadali Tahanian +4 more
doaj +1 more source
Territorial e-marketing role in improving of hotel business efficiency in Syria after war
Вестник университета, 2022 The purpose of the study is to determine the degree of deterioration in marketing activities in Syrian hotels during and after war. It was found that the territorial electronic marketing programmes followed by the state and hotels after the war resulted ...
Aljabi Maher
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ثقة الجمهور في صناع المحتوى وعلاقتها بتسويق العلامات التجارية [PDF]
المجلة المصرية لبحوث الرأى العام, 2022 ساعد التحول الرقمي على ظهور وتألق مهنة صناعة المحتوى والتأثير الرقمي والتسويق بالمحتوى، مما أدى إلى خلق قواعد جديدة للاستهلاك، وتعتمد صناعة "تسويق العلامات التجارية عبر المحتوى" على قدرة صانع في التأثير على القرارات الشرائية للمستهلكين، وبالتالي تستهدف ...
مي محمود عبد اللطيف
doaj +1 more source
رؤية مسئولى العلاقات العامة فى المنظمات الحكومية لحدود تأثير الذكاء الاصطناعى فى التسويق الإلكتروني [PDF]
المجلة المصرية لبحوث الإعلام, 2023 تستهدف الدراسة رصد وتحليل تأثير استخدام تكنولوجيا الذكاء الاصطناعي في التسويق الإلكتروني عبر مواقع التواصل الاجتماعي من وجهة نظر مسئولي العلاقات العامة.
مرفت عبدالحميد علي
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Electronic Markets and Electronic Hierarchies [PDF]
Communications of the ACM, 1987 Abstract The innovations in information technologies of the past two decades have radically reduced the time and cost of processing and communicating information. These reductions have in turn brought many changes in the ways that tasks are accomplished in firms.
Thomas W. Malone +2 more
openaire +1 more source