Social media and hotel e-marketing in Iran: The case of Parsian International Hotels [PDF]
Tourism, 2016 With a quantitative study, this research has aimed to investigate the role of social media in Iranian hotels’ electronic marketing. A questionnaire technique was used on a sample of 140 marketers who work in the Parsian International Hotels’ marketing ...
Banafshen Nasihatkon +2 more
doaj +3 more sources
Trends and Future Research in Electronic Marketing: A Bibliometric Analysis of Twenty Years
Journal of Theoretical and Applied Electronic Commerce Research, 2021 Electronic marketing (eM) is a flourishing phenomenon that is gaining intense concern because of a significant impact on organizational performance. Over the past few decades, the relevance of eM has been observed in numerous fields (e.g., consumers ...
Peng Gao +9 more
doaj +3 more sources
Investigating the effects of green marketing on development of brand fascination [PDF]
Management Science Letters, 2014 This paper investigates the effects of different green marketing on brand fascination for a south Korean electronic producer, Samsung. The proposed study designs two questionnaires, one for measuring the effects of green marketing and the other for brand
Hamed Abbasi +3 more
doaj +3 more sources
EXPERIMENTAL MARKETS USING THE ELECTRONIC MARKET PLACE (EMP) [PDF]
Journal of Agricultural and Applied Economics, 1998 A computer system for implementing electronic markets on networks of personal computers is described. The program allows a researcher or teacher to design market simulations to meet a variety of goals, and records a complete set of market activities for ...
Fackler, Paul L., McNew, Kevin
core +4 more sources
Modeling the Electronic Marketing System Representation of Sepahan Isfahan Oil Company based on Interactive / Qualitative Analysis (IQA) [PDF]
مطالعات مدیریت کسب و کار هوشمند, 2022 The purpose of this study is to model the electronic marketing system representation of Sepahan Isfahan Oil Company based on interactive/ quantitative analysis (IQA).
Mohammadali Tahanian +4 more
doaj +1 more source
Territorial e-marketing role in improving of hotel business efficiency in Syria after war
Вестник университета, 2022 The purpose of the study is to determine the degree of deterioration in marketing activities in Syrian hotels during and after war. It was found that the territorial electronic marketing programmes followed by the state and hotels after the war resulted ...
Aljabi Maher
doaj +1 more source
Electronic Markets and Electronic Hierarchies [PDF]
Communications of the ACM, 1987 Abstract The innovations in information technologies of the past two decades have radically reduced the time and cost of processing and communicating information. These reductions have in turn brought many changes in the ways that tasks are accomplished in firms.
Thomas W. Malone +2 more
openaire +1 more source
ANALYSIS OF E-MARKETING PROMOTIONS’ INFLUENCE PURCHASING INTEREST ON PURCHASE DECISIONS AND CONSUMER LOYALTY [PDF]
Eurasia: Economics & Business, 2023 In the current era, the development process of a country is increasing very rapidly. We can see this from an increase in a country's per capita income which will increase the level of social welfare.
Priyanta R.D., Maulidah S., Riana F.D.
doaj
ELECTRONIC MARKETING AND ECONOMIC EMPOWERMENT OF RURAL WOMEN [PDF]
Arab Universities Journal of Agricultural Sciences, 2018 The Research aimed to identify the types of products marketed by the respondents electronically, to identify the marketing methods used by the respondents, and what is preferred, identify the contribution of e-marketing in establishing women's own ...
Zeinab Abd-Elrahman, Heba Mohamed
doaj +1 more source
Impact of e-marketing on consumer behavior [PDF]
Ekonomski Pogledi, 2015 Electronic marketing or e-marketing means using digital technologies that in a complementary relationship with traditional marketing methods will create interest among consumers that will lead to a decision of buying the product or service offered.
Pulevska-Ivanovska Lidija +1 more
doaj +1 more source