Trends and Future Research in Electronic Marketing: A Bibliometric Analysis of Twenty Years
Journal of Theoretical and Applied Electronic Commerce Research, 2021 Electronic marketing (eM) is a flourishing phenomenon that is gaining intense concern because of a significant impact on organizational performance. Over the past few decades, the relevance of eM has been observed in numerous fields (e.g., consumers ...
JOSÉ Moleiro Martins +2 more
exaly +3 more sources
THE IMPACT OF ADMINISTRATION DEVELOPMENT ACCORDING TO THE LAW OF INFORMATION TECHNOLOGY NO. 175 OF 2018 ON ACHIEVING SUSTAINABILE SMART CITIES AFIELD STUDY ON EGYPT TELECOMMUNICATION SECTOR [PDF]
Journal of Environmental Science, 2022 The aim of the study is to identify the reality of the implementation of the information technology law in Egypt telecommunication sector, and the impact of administrative development besides modern communication technologies to reach the idea of ...
M. Al-Bahnsawy Ahmed +3 more
doaj +1 more source
Modeling the Electronic Marketing System Representation of Sepahan Isfahan Oil Company based on Interactive / Qualitative Analysis (IQA) [PDF]
مطالعات مدیریت کسب و کار هوشمند, 2022 The purpose of this study is to model the electronic marketing system representation of Sepahan Isfahan Oil Company based on interactive/ quantitative analysis (IQA).
Mohammadali Tahanian +4 more
doaj +1 more source
Territorial e-marketing role in improving of hotel business efficiency in Syria after war
Вестник университета, 2022 The purpose of the study is to determine the degree of deterioration in marketing activities in Syrian hotels during and after war. It was found that the territorial electronic marketing programmes followed by the state and hotels after the war resulted ...
Aljabi Maher
doaj +1 more source
ثقة الجمهور في صناع المحتوى وعلاقتها بتسويق العلامات التجارية [PDF]
المجلة المصرية لبحوث الرأى العام, 2022 ساعد التحول الرقمي على ظهور وتألق مهنة صناعة المحتوى والتأثير الرقمي والتسويق بالمحتوى، مما أدى إلى خلق قواعد جديدة للاستهلاك، وتعتمد صناعة "تسويق العلامات التجارية عبر المحتوى" على قدرة صانع في التأثير على القرارات الشرائية للمستهلكين، وبالتالي تستهدف ...
مي محمود عبد اللطيف
doaj +1 more source
رؤية مسئولى العلاقات العامة فى المنظمات الحكومية لحدود تأثير الذكاء الاصطناعى فى التسويق الإلكتروني [PDF]
المجلة المصرية لبحوث الإعلام, 2023 تستهدف الدراسة رصد وتحليل تأثير استخدام تكنولوجيا الذكاء الاصطناعي في التسويق الإلكتروني عبر مواقع التواصل الاجتماعي من وجهة نظر مسئولي العلاقات العامة.
مرفت عبدالحميد علي
doaj +1 more source
Electronic Markets and Electronic Hierarchies [PDF]
Communications of the ACM, 1987 Abstract The innovations in information technologies of the past two decades have radically reduced the time and cost of processing and communicating information. These reductions have in turn brought many changes in the ways that tasks are accomplished in firms.
Thomas W. Malone +2 more
openaire +1 more source
THE ROLE OF ELECTRONIC MARKETING IN INCREASING THE ACCESS OF EGYPTIAN AGRICULTRAL EXPORTS TO GLOBAL MARKETS [PDF]
Journal of Environmental Science, 2023 Electronic marketing is one of the modern tools that contribute to increase the penetration of exports in global markets. The research problem is determined by the extent of the shortcomings and inefficiency of the local efforts made to support ...
Nada A. talaat +2 more
doaj +1 more source
Electronic Markets on Internet marketing [PDF]
Electronic Markets, 2013 Dear readers of Electronic Markets, It has been 5 years since ElectronicMarkets published the first special issue on Internet marketing. In the preface to this section, the guest editor Christopher P. Holland noted that “The changing pattern of communication between and among customers and suppliers will [...] affect all of the marketing stages of ...
Rainer Alt, Hubert Österle
openaire +1 more source
Electronic markets in emerging markets [PDF]
Electronic Markets, 2019 (First paragraph) Electronic markets and networked business is one of most challenging areas for industry and research communities. Electronic markets have evolved from the classic article on the Electronic market hypothesis published in Communications of the ACM in 1987 to the highly integrated and collaborative e-business such as Alibaba (Malone et ...
Xiongfei Cao +2 more
openaire +2 more sources