Results 51 to 60 of about 226,573 (305)

The Impact of Electronic Word of Mouth (E-WoM) on Brand Equity of Imported Shoes: Does a Good Online Brand Equity Result in High Customers' Involvements in Purchasing Decisions? [PDF]

, 2018
. In the fourth industrial revolution, technology plays a greater role in influencing customers' preferences towards certain brands. Internet and social media platform has become a powerful marketing tool for sharing relatable experiences among customers
Ichlas, A. M. (Andy), Syahrivar, J. (Jhanghiz)   +1 more
core  

Actuating and Sensing Composites of Liquid Crystal Elastomers and Poly(ionic liquid)s

Advanced Functional Materials, EarlyView.
Ionic conductive, mechanically tough, flexible, and stretchable filaments of a composite material comprising a liquid crystal elastomer and a poly(ionic liquid) are produced through 3D printing, which exhibit large actuation strain under stimulation and electrical resistance variation in response to deformation or environmental condition changes. Their
Zeping Liu, Xiaofeng Zheng, Shaoxia Zhang, Long Xu, Meng Liu, Jeremy Baribeault St‐Germain, Yue Zhao   +6 more
wiley   +1 more source

Bioinspired Adaptive Sensors: A Review on Current Developments in Theory and Application

Advanced Materials, EarlyView.
This review comprehensively summarizes the recent progress in the design and fabrication of sensory‐adaptation‐inspired devices and highlights their valuable applications in electronic skin, wearable electronics, and machine vision. The existing challenges and future directions are addressed in aspects such as device performance optimization ...
Guodong Gong, You Zhou, Qingxiu Li, Wenyu Zhao, Sunyingyue Geng, Hangfei Li, Yan‐Bing Leng, Shirui Zhu, Guanglong Ding, Yongbiao Zhai, Ziyu Lv, Ye Zhou, Su‐Ting Han   +12 more
wiley   +1 more source

LEAD: Literature Enhanced Ab Initio Discovery of Nitride Dusting Layers for Enhanced Tunnel Magnetoresistance and Lower Resistance Magnetic Tunnel Junctions

Advanced Materials, EarlyView.
Magnetic tunnel junctions (MTJs) using MgO tunnel barriers face challenges of high resistance‐area product and low tunnel magnetoresistance (TMR). To discover alternative materials, Literature Enhanced Ab initio Discovery (LEAD) is developed. The LEAD‐predicted materials are theoretically evaluated, showing that MTJs with dusting of ScN or TiN on ...
Sabiq Islam, William S. Rogers, Chen‐Yu Hu, Ming‐Yuan Song, Xinyu Bao, Shehrin Sayed, Jean Anne C. Incorvia   +6 more
wiley   +1 more source

How does innovative customer knowledge influence electronic word-of-mouth recommendation behavior through egoistic and altruistic approaches? Testing a moderated mediation model

Frontiers in Communication
IntroductionAt present, innovative customer knowledge on social media platforms is mostly treated as a kind of “self-entertainment” activity content, and has not been effectively integrated and used by sales-oriented social media enterprises. As a result,
Xiaobo Qi
doaj   +1 more source

Peran Brand Image Dalam Memediasi Pengaruh Electronic Word of Mouth Terhadap Purchase Intention [PDF]

, 2017
 Penelitian ini bertujuan untuk mengetahui pengaruh hubungan electronic word of mouth terhadap purchase intention Smartphone Samsung dengan brand image sebagai variabel mediasi. Penelitian ini dilakukan di Kota Denpasar.
Iswara, I. G. (I), Jatra, I. M. (I)
core  

Large‐Area 2D Metasurface‐Based Triboelectric E‐Skin Arrays: Contact & Proximity Tactile Mapping with Broadband Acoustic Readouts

Advanced Materials, EarlyView.
Metasurface‐engineered NC‐TENG arrays integrate tactile pressure mapping, non‐contact gesture sensing, and acoustic signal readouts in one ultrathin module, and outperforms pristine PDMS in terms of electrical output and real‐time spatial mapping for next‐gen wearables.
Injamamul Arief, Swagato Sarkar, Anik Kumar Ghosh, Osvalds Verners, Kamal Kumar Meena, Su‐Hyeong Lee, Soosang Chae, Tobias A. F. König, Beate Krause, Andreas Fery, Mehmet Sait Özer, Anindya Nag, Amit Das   +12 more
wiley   +1 more source

FROM TRADITIONAL TO ELECTRONIC WORD-OF-MOUTH

International Journal of Research in Commerce and Management Studies, 2022
The purpose of this paper is to present the concept of one of the most effective marketing tools: Traditional Word-of-Mouth (WOM) and Electronic Word-of-Mouth (eWOM). First, the paper mentioned the different definitions for both of them and their elements and features. Why have they become one of the essential marketing tools? Then the similarities and
openaire   +1 more source

Pengaruh Electronic Word of Mouth Terhadap Pengetahuan Konsumenserta Dampaknya Pada Keputusan Pembelian (Survei Pada Followers Account Twitter @Wrpdiet) [PDF]

, 2014
The aims of this research is to investigate and explain the effect of electronic word of mouth on consumer knowledge; the influence of electronic word of mouth on purchase decisions; the influence of consumer knowledge on purchase decisions. The research
Ekawati, M. (Mustika)
core   +1 more source