Results 111 to 120 of about 16,479 (258)

Exploring the Connection between Social Media Marketing Activities and Purchase Decisions, Focusing on Electronic Word of Mouth and Brand Awareness

International Journal of Experiential Learning & Case Studies
This paper examines the inspiration of social media marketing activities on customers’ purchase decisions in Pakistan. Following the development of a theoretical model comprising the prevalent activities undertaken in social media marketing – namely ...
Muhammad Aqib Shafiq, Muhammad Sajjad Khan , Salman Mehmood, Zia Ur Rehman   +3 more
doaj   +1 more source

Conceptualizing the electronic word-of-mouth process

Journal of the Academy of Marketing Science, 2020
Electronic word of mouth (eWOM) is a prevalent consumer practice that has undeniable effects on the company bottom line, yet it remains an over-labeled and under-theorized concept. Thus, marketers could benefit from a practical, science-based roadmap to maximize its business value. Building on the consumer motivation–opportunity–ability framework, this
Babic-Rosario, Ana, Sotgiu, F., de Valck, Kristine   +2 more
openaire   +1 more source

Soft Active Electromyography Interface for Machine Learning‐Enabled Silent Speech Recognition

Advanced Intelligent Systems, EarlyView.
A soft, hand‐worn electromyography interface enables intent‐driven silent speech recognition without continuous facial attachment. The device integrates liquid‐metal interconnects, a transparent flexible circuit, and elastomer encapsulation with a fingertip electrode that contacts perioral muscles only on demand.
Yuta Kurotaki, Shusuke Yamakoshi, Reitaro Yoshida, Yutaka Isoda, Tamami Takano, Yuji Isano, Yusuke Miyake, Kentaro Kuribayashi, Hiroki Ota   +8 more
wiley   +1 more source

Repurchase Intention of Bukalapak Customers Viewed From The Quality of E-Service, E-Word of Mouth and E-Satisfaction

Jurnal Aplikasi Bisnis dan Manajemen
This research was conducted to determine the factors that influence repurchase intentions for online purchases at Bukalapak. The factors studied included e-service quality with the intervening variables e-word of mouth and e-satisfaction.
Heri Prabowo, Sutrisno, Henry Casandra Gultom, Ratih Pratiwi   +3 more
doaj   +1 more source

Talk to Your Data: An Agentic Artificial Intelligence‐Driven Decision‐Support Framework for Prosumer Energy Optimization and Recommendations

Advanced Intelligent Systems, EarlyView.
An agentic AI‐driven decision‐support framework for prosumers is proposed, integrating PV generation, load profiling, and multihorizon optimization within a four‐agent architecture. The approach significantly reduces grid dependence, enhances self‐sufficiency and prevents system oversizing.
Adela BÂRA, Simona‐Vasilica OPREA
wiley   +1 more source

PENGARUH HEDONIC MOTIVATION, ELECTRONIC WORD OF MOUTH, PERCEIVED EASE OF USE, DAN PERCEIVED USEFULLNESS TERHADAP PURCHASE INTENTION LIVE STREAMING TIKTOK SHOP

Among Makarti
: This research endeavors to ascertain the impact of electronic word of mouth, hedonic motivation, perceived ease of use, and perceived usefulness on the purchase intentions of consumers participating in TikTok Live Streaming.
Farhan Rohmatulloh, Novika Candra Astuti
doaj   +1 more source

Energy‐Aware Perturbation Optimization for Memristor‐Array Convolutional Neural Networks

Advanced Intelligent Systems, EarlyView.
Memristor‐array inference becomes more energy efficient when layer inputs are reshaped before computation. Sinusoidal perturbation encoding with dual‐threshold screening reduces active voltage pulses and contracts ADC input‐current ranges, jointly lowering crossbar and peripheral energy while preserving accuracy across hardware MNIST validation, deep ...
Ao Xu, Lun Lu, Youpeng Wu, Yao Guo, Yi Li, Yinan Wang, Qingjiang Li   +6 more
wiley   +1 more source

LLM‐Based Multimodal Robotic Endoscope Control Framework for Enhancing Human–Robot Interaction in Minimally Invasive Surgery

Advanced Intelligent Systems, EarlyView.
An large language model‐powered multimodal framework is developed for robotic endoscope control. It integrates speech recognition and real‐time instrument tracking, achieving 89.47% command accuracy with ~1s latency for natural human–robot interaction in minimally invasive surgery.
Yisen Huang, Wing Yin Ng, Qi Dou, Xixin Wu, Shannon Melissa Chan, Yunhui Liu, Philip Wai Yan Chiu, Zheng Li   +7 more
wiley   +1 more source

Vernacular Futurism: How Persian Language Users Imagine AI

AI &Innovation, EarlyView.
ABSTRACT Public discourse about artificial intelligence increasingly unfolds through compressed forecasts, moral warnings, and everyday speculation circulating at platform speed. This study examines how Persian language users on X construct and contest AI futures, analyzing a corpus of 4741 posts collected between January 2023 and December 2025, with ...
Arthur Asa Berger, Ehsan Shahghasemi
wiley   +1 more source

NO NĀ PUA: Exploring the feasibility of culture‐based social prescribing on firefighters' wellbeing in Hawaiʻi

American Journal of Community Psychology, EarlyView.
Abstract Firefighters face an array of stressors due to the demands of their occupation, leading to a high prevalence of mental health challenges. Social prescribing represents a novel approach to healthcare that emphasizes a holistic view of health and wellbeing.
Janice Ikeda, Margary Martin, Misty Pacheco   +2 more
wiley   +1 more source