Conceptualizing the electronic word-of-mouth process
Journal of the Academy of Marketing Science, 2020 Electronic word of mouth (eWOM) is a prevalent consumer practice that has undeniable effects on the company bottom line, yet it remains an over-labeled and under-theorized concept. Thus, marketers could benefit from a practical, science-based roadmap to maximize its business value. Building on the consumer motivation–opportunity–ability framework, this
Babic-Rosario, Ana +2 more
openaire +1 more source
ANALYSIS OF ELECTRONIC WORD OF MOUTH, BRAND IMAGE, BRAND TRUST AGAINST PURCHASE INTEREST [PDF]
This study aims to 1). Analyze and prove the effect of electronic word of mouth on Brand image and Brand trust. 2). Analyze and prove the effect of Brand Image and Brand trust on buying interest. 3).
Budiarti, Endah
core +1 more source
Bio‐Inspired Internal Stress Engineering for Microscale Surface Cracking in Sensitive Strain Sensors
Advanced Science, EarlyView.This study presents a bio‐inspired internal stress engineering strategy to fabricate highly sensitive crack‐based strain sensors. By harnessing the internal expansion energy of microspheres and the thickness‐dependent brittle‐to‐ductile transition of ultrathin gold films, tunable microscale cracks are generated.
Jae Yeong Jang, Hanchul Cho, Young Jung
wiley +1 more source
PENGARUH E-WOM DAN BRAND IMAGE INSTAGRAM TMII JAKARTA TERHADAP KEPUTUSAN BERKUNJUNG
Jurnal IPTANowadays, with the rapid development of technology, everyone has the ability to access the internet quickly, especially when planning a tour. Through brand image information uploaded via social media, there will be electronic word of mouth (e-wom) which ...
Del Malia Sudarno Putri +2 more
doaj +1 more source
Freestanding PZT Films for Integrated Wearable Sensing and Intelligent Acoustic Recognition
Advanced Science, EarlyView.A freestanding epitaxial PZT/LaNiO3/Pt heterostructure is achieved via water‐assisted delamination from mica, effectively eliminating substrate‐induced clamping and releasing intrinsic ferroelectricity. The released film exhibits substantially enhanced remanent polarization and piezoelectric response, delivering excellent mechanical flexibility and ...
Hailong Pan +6 more
wiley +1 more source
Untying the Influence of Green Brand Authenticity on Electronic Word-of-Mouth Intention: A Moderation-Mediation Model. [PDF]
Front Psychol, 2021 Xu Y, Du J, Shahzad F, Li X.
europepmc +1 more source
Pengaruh Electronic Word Of Mouth Melalui Kepercayaan Konsumen Pada Food Vlogger Terhadap Minat Beli
, 2019 Electronic word of mouth (X) berpengaruh signifikan terhadap kepercayaan konsumen (Z) pada food vlogger yang ditunjukkan melalui hasil uji hipotesis dan bernilai signifikan positif.
DIANAWATI, Febriana Wahyu
core
Consumer created reviews and ratings : the importance of word of mouth in information search [PDF]
, 2014 This study explored the creation, dissemination and exchange of electronic word of mouth, in the form of product reviews and ratings of digital technology products.
Gligorijevic, Barbara
core
Advanced Science, EarlyView.This work presents trap‐programmable Ruddlesden–Popper perovskite nanocrystals for ultralong‐lived optical memory and photonic synapses. Layer‐controlled octahedral distortion modulates trap depth and carrier‐storage kinetics, enabling persistent luminescence beyond 5000 s at room temperature.
Xuanyu Zhu +12 more
wiley +1 more source
A comparative study of positive and negative electronic word-of-mouth on the SERVQUAL scale during the COVID-19 epidemic - taking a regional teaching hospital in Taiwan as an example. [PDF]
BMC Health Serv Res, 2022 Lee PC, Liang LL, Huang MH, Huang CY.
europepmc +1 more source