Results 81 to 90 of about 16,328 (257)

The Influence of Celebrity Endorsers and Electronic Word of Mouth on Decisions to Purchase Local Fashion Product Erigo on Social Media

open access: yesIndonesian Interdisciplinary Journal of Sharia Economics
Celebrity Endorser and Electronic Word of Mouth significantly influence consumer purchasing decisions towards local fashion products Erigo. The combination of celebrity endorsers and E-WOM can help brands improve their image and consumer trust, thus ...
Saskia Triyuliana Dewi   +2 more
doaj   +1 more source

Large Language Model in Materials Science: Roles, Challenges, and Strategic Outlook

open access: yesAdvanced Intelligent Discovery, EarlyView.
Large language models (LLMs) are reshaping materials science. Acting as Oracle, Surrogate, Quant, and Arbiter, they now extract knowledge, predict properties, gauge risk, and steer decisions within a traceable loop. Overcoming data heterogeneity, hallucinations, and poor interpretability demands domain‐adapted models, cross‐modal data standards, and ...
Jinglan Zhang   +4 more
wiley   +1 more source

PENGARUH E-WOM DAN BRAND IMAGE INSTAGRAM TMII JAKARTA TERHADAP KEPUTUSAN BERKUNJUNG

open access: yesJurnal IPTA
Nowadays, with the rapid development of technology, everyone has the ability to access the internet quickly, especially when planning a tour. Through brand image information uploaded via social media, there will be electronic word of mouth (e-wom) which ...
Del Malia Sudarno Putri   +2 more
doaj   +1 more source

Individual and product-related antecedents of electronic word-of-mouth

open access: yesAslib Journal of Information Management
Purpose This research investigates the antecedents of positive and negative electronic word-of-mouth (eWOM) propensity, as well as the impact of eWOM propensity on the intention to repurchase the product.
Bogdan Anastasiei   +2 more
openaire   +2 more sources

Advanced Experiment Design Strategies for Drug Development

open access: yesAdvanced Intelligent Discovery, EarlyView.
Wang et al. analyze 592 drug development studies published between 2020 and 2024 that applied design of experiments methodologies. The review surveys both classical and emerging approaches—including Bayesian optimization and active learning—and identifies a critical gap between advanced experimental strategies and their practical adoption in ...
Fanjin Wang   +3 more
wiley   +1 more source

The Influence of Promotion, Celebrity Support, E-WOM (Electronic Word of Mouth) and Halal Awareness on Purchasing Decisions for Skincare Product at Marketplace in East Java

open access: yesIndonesian Interdisciplinary Journal of Sharia Economics
The influence of promotions, celebrity endorsements, E-WOM (Electronic Word of Mouth), and halal awareness plays an important role in influencing purchasing decisions for skincare products in the East Java marketplace. Promotions, celebrity endorsements,
Lita Marshella Fitriani   +2 more
doaj  

Social Media Marketing and Electronic Word of Mouth at Coffee Shop: The Mediating Role of Brand Image on Purchasing Decisions

open access: yesIndonesian Interdisciplinary Journal of Sharia Economics
The aim of this study is to examine the impact of social media marketing (SMM) and electronic word of mouth (e-WOM) on purchasing decisions for Baraja Coffee Indonesia, with brand image serving as a mediating variable.
M Samsul Hidayat   +2 more
doaj   +1 more source

Smart Flexible Tactile Sensors: Recent Progress in Device Designs, Intelligent Algorithms, and Multidisciplinary Applications

open access: yesAdvanced Intelligent Discovery, EarlyView.
Flexible tactile sensors have considerable potential for broad application in healthcare monitoring, human–machine interfaces, and bioinspired robotics. This review explores recent progress in device design, performance optimization, and intelligent applications. It highlights how AI algorithms enhance environmental adaptability and perception accuracy
Siyuan Wang   +3 more
wiley   +1 more source

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