Results 81 to 90 of about 16,328 (257)
Celebrity Endorser and Electronic Word of Mouth significantly influence consumer purchasing decisions towards local fashion products Erigo. The combination of celebrity endorsers and E-WOM can help brands improve their image and consumer trust, thus ...
Saskia Triyuliana Dewi +2 more
doaj +1 more source
Exploring the antecedents of trust in electronic word-of-mouth platform: The perspective on gratification and positive emotion. [PDF]
Xie X, Liu L.
europepmc +1 more source
Large Language Model in Materials Science: Roles, Challenges, and Strategic Outlook
Large language models (LLMs) are reshaping materials science. Acting as Oracle, Surrogate, Quant, and Arbiter, they now extract knowledge, predict properties, gauge risk, and steer decisions within a traceable loop. Overcoming data heterogeneity, hallucinations, and poor interpretability demands domain‐adapted models, cross‐modal data standards, and ...
Jinglan Zhang +4 more
wiley +1 more source
PENGARUH E-WOM DAN BRAND IMAGE INSTAGRAM TMII JAKARTA TERHADAP KEPUTUSAN BERKUNJUNG
Nowadays, with the rapid development of technology, everyone has the ability to access the internet quickly, especially when planning a tour. Through brand image information uploaded via social media, there will be electronic word of mouth (e-wom) which ...
Del Malia Sudarno Putri +2 more
doaj +1 more source
The value of tourism public opinion management in social governance: A study on the impact of electronic word-of-mouth perception on people's livelihood well-being. [PDF]
Li X, Wu Y, Jiang Y.
europepmc +1 more source
Individual and product-related antecedents of electronic word-of-mouth
Purpose This research investigates the antecedents of positive and negative electronic word-of-mouth (eWOM) propensity, as well as the impact of eWOM propensity on the intention to repurchase the product.
Bogdan Anastasiei +2 more
openaire +2 more sources
Advanced Experiment Design Strategies for Drug Development
Wang et al. analyze 592 drug development studies published between 2020 and 2024 that applied design of experiments methodologies. The review surveys both classical and emerging approaches—including Bayesian optimization and active learning—and identifies a critical gap between advanced experimental strategies and their practical adoption in ...
Fanjin Wang +3 more
wiley +1 more source
The influence of promotions, celebrity endorsements, E-WOM (Electronic Word of Mouth), and halal awareness plays an important role in influencing purchasing decisions for skincare products in the East Java marketplace. Promotions, celebrity endorsements,
Lita Marshella Fitriani +2 more
doaj
The aim of this study is to examine the impact of social media marketing (SMM) and electronic word of mouth (e-WOM) on purchasing decisions for Baraja Coffee Indonesia, with brand image serving as a mediating variable.
M Samsul Hidayat +2 more
doaj +1 more source
Flexible tactile sensors have considerable potential for broad application in healthcare monitoring, human–machine interfaces, and bioinspired robotics. This review explores recent progress in device design, performance optimization, and intelligent applications. It highlights how AI algorithms enhance environmental adaptability and perception accuracy
Siyuan Wang +3 more
wiley +1 more source

