The effect of food sensory experience on tourist engagement behavior: A study based on mental imagery theory. [PDF]
Yang S, Liu Y, Xu L.
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Your words, your conviction: The parallel mediation role of eWOM in the relationship between product involvement and purchase intention of smartwatches. [PDF]
Aydın G +5 more
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User snowball effect: word-of-mouth communication mechanism on console games. [PDF]
Huang W, Dai L, Wu G, Liu J, Jiang A.
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The mediating role of physician branding in the effect of Word-of-mouth marketing on hospital preference. [PDF]
Göde A, Öztürk YE.
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Extending the stimulus organism response model with exercise habits to explain consumer purchase intentions for alternative foods. [PDF]
Yang F, Ren L, Zheng W, Sun J, Gu C.
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Value cocreation among spectators in professional spectator sports events: Scale development and effects of social media strategies. [PDF]
Chen CY +4 more
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An integrated SOR and SCT model approach to exploring chinese public perception of autonomous vehicles. [PDF]
Wu J, Kim ST.
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