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YouTube vloggers’ popularity and influence: The roles of homophily, emotional attachment, and expertise

Journal of Retailing and Consumer Services, 2020
This study examines how homophily, emotional attachment, and credibility influence the popularity of a video blogger (hereinafter referred to as vlogger) and his/her viewers' purchase decision in the context of the beauty product industry.
Riadh Ladhari   +2 more
semanticscholar   +3 more sources

The role of emotional attachment in IPA continuance intention: an emotional attachment model

Information Technology & People, 2022
PurposeThis study aims to examine the relationship between emotional attachment (EA) and intelligent personal assistant (IPA) continuance intention. While existing theories emphasize purely rational and goal-oriented factors in terms of information technology (IT) continuance intention, this research examines how users' EA toward technology impacts ...
Md Rasel Al Mamun   +4 more
openaire   +2 more sources

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