Results 271 to 280 of about 1,806,863 (352)
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Emotional intelligence, external emotional connections and brand attachment
Journal of Product & Brand Management, 2018Purpose The purpose of this research is to develop a better understanding of emotional brand attachment by examining two of its antecedents: external emotional brand connections and emotional intelligence. Design/methodology/approach Data were collected using survey methodology (n = 419), and the hypotheses were tested by using a structural equation
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Learning Dispositif and Emotional Attachment
SSRN Electronic Journal, 2019This research investigated the significance of learning dispositif (LD) and emotional attachment (EA) on perceived learning success (LS) across a diaspora of Western, Russian, Asian, Middle Eastern and Chinese student cohorts. Foucault’s LD captures the disparate socio-cultural contexts, institutional milieus and more or less didactic teaching styles ...
Simon Huston +2 more
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International journal of human computer interactions, 2023
With the expansion of virtual spaces, the role of virtual influencers has become more important. Although virtual influencers are imaginary characters, people can become interested in their attractive appearances and human characteristics and values on ...
Y. Na, Youngsang Kim, Daeho Lee
semanticscholar +1 more source
With the expansion of virtual spaces, the role of virtual influencers has become more important. Although virtual influencers are imaginary characters, people can become interested in their attractive appearances and human characteristics and values on ...
Y. Na, Youngsang Kim, Daeho Lee
semanticscholar +1 more source
International journal of human computer interactions, 2021
Gift-giving is popular in live streaming, and many users irrationally send virtual gifts to their favorite live streamers. Based on the attachment and flow theories, we applied the stimulus-organism-response model to explore the influence of live ...
Yi Li, Yi Peng
semanticscholar +1 more source
Gift-giving is popular in live streaming, and many users irrationally send virtual gifts to their favorite live streamers. Based on the attachment and flow theories, we applied the stimulus-organism-response model to explore the influence of live ...
Yi Li, Yi Peng
semanticscholar +1 more source
Journal of Fashion Marketing and Management, 2023
PurposeThe primary purpose of this study is to examine the relationship between conumers' emotional attachment towards fashion apps and positive behavioral outcomes, such as e-WoM and repurchase intention.
Vipul V. Patel, Richa Pandit, R. Sama
semanticscholar +1 more source
PurposeThe primary purpose of this study is to examine the relationship between conumers' emotional attachment towards fashion apps and positive behavioral outcomes, such as e-WoM and repurchase intention.
Vipul V. Patel, Richa Pandit, R. Sama
semanticscholar +1 more source
Emotional attachment: a bridge between brand reputation and brand advocacy
Asia-Pacific Journal of Business Administration, 2022PurposeThis study aims to identify and examine the effect of brand reputation on brand advocacy by evaluating the mediating effect of emotional attachment. The study also tests the relationships by appraising the moderating effect of experience and price
Arash Ahmadi, A. Ataei
semanticscholar +1 more source
, 2021
Despite the current relevance of social media influencers in brand communication strategies, questions remain about the factors that determine their influential power and how this power affects follower behaviour.
Raquel Sánchez-Fernández +1 more
semanticscholar +1 more source
Despite the current relevance of social media influencers in brand communication strategies, questions remain about the factors that determine their influential power and how this power affects follower behaviour.
Raquel Sánchez-Fernández +1 more
semanticscholar +1 more source
European Journal of Marketing, 2021
Purpose Given the growing prominence of voice-activated artificial intelligent devices (VAIs) as the strategic market-facing technology for grocery purchases, this article aims to bring together theories on anthropomorphism, trust, emotional attachment,
Reema Singh
semanticscholar +1 more source
Purpose Given the growing prominence of voice-activated artificial intelligent devices (VAIs) as the strategic market-facing technology for grocery purchases, this article aims to bring together theories on anthropomorphism, trust, emotional attachment,
Reema Singh
semanticscholar +1 more source
Emotional attachment, age and online travel community behaviour: the role of parasocial interaction
Current Issues in Tourism, 2021The conceptual framework linking the three-dimensional construct of parasocial interaction, emotional attachment and online travel community behaviour has been examined.
Insin Kim, J. Kim
semanticscholar +1 more source
International Journal of Event and Festival Management, 2021
PurposeThe purpose of this study is to explore the relationship between self-congruence and attendee engagement in explaining emotional attachment in the context of cultural events.Design/methodology/approachStructural equation modelling with partial ...
Supawat Meeprom, Pipatpong Fakfare
semanticscholar +1 more source
PurposeThe purpose of this study is to explore the relationship between self-congruence and attendee engagement in explaining emotional attachment in the context of cultural events.Design/methodology/approachStructural equation modelling with partial ...
Supawat Meeprom, Pipatpong Fakfare
semanticscholar +1 more source