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Engaging with customer’s emotions
Languages in Contrast, 2021AbstractInformational-persuasive discourse may be encoded in promotional strategies through which a given product is described in a positive way to persuade potential customers. For this, evaluation may appeal to reason or may tickle emotions (Cook, 2001).
María Pérez Blanco, Marlén Izquierdo
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Unmasking emotion: Exposure duration and emotional engagement
Psychophysiology, 2009AbstractEffects of exposure duration on emotional reactivity were investigated in two experiments that parametrically varied the duration of exposure to affective pictures from 25–6000 ms in the presence or absence of a visual mask. Evaluative, facial, autonomic, and cortical responses were measured.
CODISPOTI, MAURIZIO +2 more
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Emotional engagement in expressive writing
Narrative Inquiry, 2021Abstract HaCohen et al. (2018) identified three types of narratives that emerge in the context of integrating a difficult event into one’s life story. We use their identification while focusing on the quality of emotional involvement evidenced in texts, and combining it with an abstract-content text analysis. This
Daphna Sabo Mordechay +2 more
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Emotional engagement in professional ethics
Science and Engineering Ethics, 2005Recent results from two different studies show evidence of strong emotional engagement in moral dilemmas that require personal involvement or ethical problems that involve significant inter-personal issues. This empirical evidence for a connection between emotional engagement and moral or ethical choices is interesting because it is related to a ...
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Customer Engagement Through Emotional Branding
2022Emotional branding is a marketing strategy that involves appealing to clients' emotions to increase brand loyalty. Consumer behavior has shifted away from a more analytical approach based on product features satisfaction and towards forming an emotional tie with the brand.
Ansh Jindal, Priya Jindal, Lochan Chavan
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Monist, 1988
When Plato criticized theater, one of his complaints concerned the ef fect of theater on the emotions, that theater had the opposite effect of moral education on the emotional faculties of an audience. This complaint was revived by Rousseau, who was convinced that effective comedy must depend on, and foster, vicious dispositions of the human heart.1 ...
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When Plato criticized theater, one of his complaints concerned the ef fect of theater on the emotions, that theater had the opposite effect of moral education on the emotional faculties of an audience. This complaint was revived by Rousseau, who was convinced that effective comedy must depend on, and foster, vicious dispositions of the human heart.1 ...
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The Emotional Engagement Paradox
2017The purpose of this chapter is to examine how customers’ word of mouth (WOM) behaviors differ based upon emotional engagement (EE) levels towards the brands they use in different industry categories. This research contributes to the engagement literature by providing new insight into the relationship between EE and WOM behaviors.
Lerzan Aksoy +3 more
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AJN, American Journal of Nursing, 2015
This article is one in a series on conflict. It is part of an ongoing series on leadership coordinated by the American Organization of Nurse Executives (AONE; www.aone.org), highlighting topics of interest to nurse managers and emerging nurse leaders.
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This article is one in a series on conflict. It is part of an ongoing series on leadership coordinated by the American Organization of Nurse Executives (AONE; www.aone.org), highlighting topics of interest to nurse managers and emerging nurse leaders.
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Emotions, Engagement and Social Media
2021Over the last few years, social media have become important instruments for the construction of political engagement, thus generating a new space of analysis which allows the use of advanced research techniques, such as text mining or machine learning. In this chapter, we review the fundamental interpretation of political engagement, the debate on the ...
Nieves Lagares Diez +2 more
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Positive emotions boost employee engagement
Human Resource Management International Digest, 2014Purpose – Highlights the power of positive emotions in helping to build individual and organizational success. Design/methodology/approach – Explores the meaning of positive emotions, how they can be promoted at individual and organizational level ...
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