Results 1 to 10 of about 190 (155)

Employer branding

, 2012
Søren Frimann and Bolette Rye Mønsted Employer branding. Employer branding has become a way that both private enterprises and the public sector meet changing conditions of the labour market and organizatorical challenges in a postmodern and globalized world.
Frimann, Søren, Mønsted, Bolette Rye
  +9 more sources

Employer Branding

International Journal of Knowledge-Based Organizations, 2020
Hintergrund: Da durch den demografischen Wandel bedingt immer mehr ArbeitnehmerInnen der Babyboomer-Generation in Pension gehen und die Zahl der BerufseinsteigerInnen der Generation Z vergleichsweise gering ausfällt, wird der „War for Talents“ immer härter und erfordert ein generationsspezifisches Employer Branding, um sich die besten Arbeitskräfte der
Habiyakare Evariste, Heinonen-Salakka Johanna   +1 more
  +7 more sources

EMPLOYER BRANDING – por Juan Pablo Giraldo

Revista Geon, 2014
La dirección de los recursos humanos se convierte en una actividad fundamental dentro del proceso administrativo que se ejecuta en cada organización, siendo pieza clave para el desarrollo y aplicación de estrategias que le permitan a la organización ...
Juan Pablo Giraldo Palacio
doaj   +1 more source

Employer Branding

, 2014
La dirección de los recursos humanos se convierte en una actividad fundamental dentro del proceso administrativo que se ejecuta en cada organización, siendo pieza clave para el desarrollo y aplicación de estrategias que le permitan a la organización sobrevivir y competir en un determinado entorno.
Florian Schuhmacher, Roland Geschwill
  +5 more sources

Employer Branding

, 2017
W dobie zmieniającego się świata coraz większą uwagę przywiązuje się do wizerunku przedsiębiorstwa. To, aby był on postrzegany, jako silny i pozytywny zależy w głównej mierze od tego, jakie działania podejmuje firma. Obecnie nie wystarczy działać i dopasowywać się do rynku.
openaire   +3 more sources

Employer brand [PDF]

, 1996
This paper assesses the possible application of brand management techniques to human resource management (HR). We set the context by reviewing current HR concerns and define the "Employer Brand" concept. We report pilot qualitative research with top executives of 27 UK companies, who were asked to reflect on their HR practices.
Ambler, TFJ, Barrow, S
openaire  

Employer branding

This presentation took place at the SIG-marcomms meeting hosted by HEAnet in Dublin, Ireland on February 18-19, 2025.
Thomas Breyer-Mayländer, Klaus Effing, Marion Effing   +2 more
  +9 more sources

Employer brand and international employer brand: literature review

Corporate Communications: An International Journal, 2023
PurposeThis review article offers an insight into employer brand and its importance for organizations, as well as an overview of international employer brand based on research on this topic available to date.Design/methodology/approachAn examination and critical evaluation of 37 research articles, two scientific monographs and a chapter was conducted ...
Anja Špoljarić, Đurđana Ozretić Došen   +1 more
openaire   +3 more sources

BRAND AND EMPLOYER BRANDING

sj-economics scientific journal, 2017
In consumer goods theory, we often find the assertion that producers of recognizable brands may receive a price 40% higher for their product than producers of analogous unknown brands. The goal of the text is to analyze how the effect of various kinds of information about a company can balance its lower prestige.
JACEK WOŹNIAK, KATARZYNA ŁUBIEŃSKA
openaire   +1 more source

Employer Branding

Human Resource Management International Digest, 2016
Purpose The purpose of this paper is to examine the effects of employer branding on company attractiveness to younger workers. Design/methodology/approach The paper analyzes the relative importance attached to symbolic and functional company attributes using a survey conducted at a large North American university.
  +4 more sources