Results 141 to 150 of about 112,907 (171)
Some of the next articles are maybe not open access.

Employer Branding

2022
Ana Tkalac Verčič   +2 more
  +4 more sources

Employer brand [PDF]

open access: possible, 1996
This paper assesses the possible application of brand management techniques to human resource management (HR). We set the context by reviewing current HR concerns and define the "Employer Brand" concept. We report pilot qualitative research with top executives of 27 UK companies, who were asked to reflect on their HR practices.
Ambler, TFJ, Barrow, S
openaire  

Toward a conceptual understanding of co-creation in branding

Journal of Business Research, 2022
Sonja Sarasvuo, Anne Rindell
exaly  

Employer branding

2023
Michael Lorenz, Frank Nientiedt
openaire   +2 more sources

Brand orientation, employer branding and internal branding: Do they effect on recruitment during the COVID-19 pandemic?

Journal of Business Research, 2022
Dmitry G Kucherov   +2 more
exaly  

Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries

Journal of Marketing, 2020
Alina Sorescu   +2 more
exaly  

Employer Branding:

2007
Critical Reflections on the concept of Employer ...
Jenner, Shirley, Taylor, Stephen
openaire   +1 more source

Employer Branding: Strategi Employer Branding Pada Perusahaan

Program, Jessica Stephanie   +1 more
openaire   +1 more source

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