Results 141 to 150 of about 112,907 (171)
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This paper assesses the possible application of brand management techniques to human resource management (HR). We set the context by reviewing current HR concerns and define the "Employer Brand" concept. We report pilot qualitative research with top executives of 27 UK companies, who were asked to reflect on their HR practices.
Ambler, TFJ, Barrow, S
openaire
Toward a conceptual understanding of co-creation in branding
Journal of Business Research, 2022Sonja Sarasvuo, Anne Rindell
exaly
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
Journal of Marketing, 2020Alina Sorescu +2 more
exaly
2007
Critical Reflections on the concept of Employer ...
Jenner, Shirley, Taylor, Stephen
openaire +1 more source
Critical Reflections on the concept of Employer ...
Jenner, Shirley, Taylor, Stephen
openaire +1 more source
Employer Branding: Strategi Employer Branding Pada Perusahaan
Program, Jessica Stephanie +1 moreopenaire +1 more source

