Results 111 to 119 of about 131,900 (119)

Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement

Psychology and Marketing, 2017
Wanqi Gong, Xigen Li
exaly  

The effectiveness of celebrity endorsements: a meta-analysis

Journal of the Academy of Marketing Science, 2016
Jörg Matthes, Johannes Knoll
exaly  

Analysis of the Implementation of Celebrity Endorsement as a Destination Marketing Instrument

Journal of Travel and Tourism Marketing, 2008
Robert van der Veen
exaly  

The equity effect of product endorsement by celebrities: A conceptual framework from a co‐branding perspective

European Journal of Marketing, 2007
Bryan Lukas
exaly  

Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement

Public Relations Review, 2019
Ganga S Dhanesh, Gaëlle Duthler
exaly  

Star power: the evolution of celebrity endorsement research

International Journal of Contemporary Hospitality Management, 2018
Wan Yang
exaly  

Effects of Multiple Endorsements and Consumer–Celebrity Attachment on Attitude and Purchase Intention

Australasian Marketing Journal, 2011
Jasmina Ilicic, Cynthia Webster
exaly  

Meaning transfer in celebrity endorsements: an explanation using metaphors

Journal of Marketing Communications, 2018
exaly  

Ideas endorsed, credit claimed: Managerial credit claiming weakens the benefits of voice endorsement on future voice behavior through respect and work group identification

Human Relations
Wen Wu, Yijing Lyu, Hana Huang Johnson
exaly