Results 1 to 10 of about 32,162 (309)

Vulnerable Narcissism and Celebrity Worship: The Mediating and Moderating Role of Commitment to Parasocial Relationships [PDF]

Behavioral Sciences
The current study further investigated the relationship between celebrity worship and vulnerable narcissism by examining the mediating role of commitment to parasocial relationships to a celebrity or media figure.
Lawrence Locker, Joshua L. Williams, Jeff Klibert   +2 more
doaj   +2 more sources

When fandom becomes a problem: Development of the Problematic Celebrity Fanship Scale using a representative adult sample [PDF]

BMC Psychology
Background There has been considerable research interest in the personality characteristics and mental health of individuals showing excessive levels of celebrity admiration.
Ágnes Zsila, Lynn E. McCutcheon, Reza Shabahang, Mara S. Aruguete, Róbert Urbán, Ágnes Buvár, Rita Horváth, Zsolt Demetrovics   +7 more
doaj   +2 more sources

Effects of Celebrity Characteristics, Perceived Homophily, and Reverence on Consumer-Celebrity Para-Social Interaction and Brand Attitude

Frontiers in Psychology, 2021
This research explored how perceived homophily and reverence of consumers bridge the gap between endorser characteristics and consumer-celebrity para-social interaction (PSI). Online surveys were utilized to collect data from consumers. The results based
Ke Zhang, Menghan Zhang, Chao Li
doaj   +1 more source

From Skepticism Toward Celebrities to Celebrity Culture Hate: Mediating Role of Perceived Celebrity Deception and Perceived Dark Triad of Celebrities

Interpersona: An International Journal on Personal Relationships, 2023
Though efforts have been made to understand the concept of celebrity hatred, ambiguity still exists about why some people feel intense contempt, antagonism, and fear directed at celebrity culture. This study (N = 1175) aimed to reveal the indirect impact
Reza Shabahang, Mara S. Aruguete, Hyejin Shim, Abbas Ali Hosseinkhanzadeh, Pegah Azadimanesh   +4 more
doaj   +1 more source

WHAT IS CELEBRITY POPULISM? THE CASE OF THE CROATIAN SINGER MIROSLAV ŠKORO [PDF]

Družboslovne Razprave, 2021
The goal of this paper is to expound on the concept of celebrity populism, a phenomenon gaining strength across the world but still lacking a credible conceptual underpinning.
Berto Šalaj, Marijana Grbeša
doaj  

Celebrity Brand Ambassador and e-WOM as Determinants of Purchase Intention: A Survey of Indonesian Celebrity Cake [PDF]

E3S Web of Conferences, 2020
This research aims to analyze the influence of celebrity brand ambassador, e-WOM quality, e-WOM quantity, and sender’s expertise on consumers’ purchase intention of celebrity cake in Indonesia (Yogyakarta, Solo, and Semarang).
Putri Utami Safira, Setyowati Nuning, Mandasari Putriesti   +2 more
doaj   +1 more source

Determining the Role of Influencers’ Marketing Initiatives on Fast Fashion Industry Sustainability: The Mediating Role of Purchase Intention

Frontiers in Psychology, 2022
Celebrity influence plays a significant role in fostering the consumers’ impulse buying tendency and purchase intention. In the modern advertising era, the celebrity endorsement characteristics have driven the firms’ promotion campaigns, stimulating ...
Mengmeng Liu
doaj   +1 more source

“Bytes, Web Camera, Democratisation!” A Critical Examination of the Internet’s Impact upon Celebrity Studies

Body, Space & Technology Journal, 2009
The Internet has both developed and challenged the predominant paradigms via which the phenomenon of celebrity is examined. This paper explores a variety of celebrity studies theories and tests their merits within the postmodern age of the Internet and ...
Zofia Sleziak
doaj   +4 more sources

The Influence of Celebrity Endorsement on Food Consumption Behavior

Foods, 2021
“Is consumer food behavior influenced by celebrity endorsement?”. This question remains unsolved despite celebrities constantly recommending different products in their social media networks. Much of the literature on celebrity endorsement focuses on the
Cristina Calvo-Porral, Sergio Rivaroli, Javier Orosa-González   +2 more
doaj   +1 more source

Celebrity shareholders and corporate risk: Based on empirical evidence gathered from Chinese companies listed on the New Third Board

Journal of Applied Economics, 2023
Using the 2014 to 2019 Forbes China Celebrity Lists, this study empirically examined the relationship between celebrity shareholders and corporate risk. The findings suggest that celebrity shareholders increased corporate risk.
Jingwan Liu, Wei Tang, Xingzhu Zhao
doaj   +1 more source