Results 1 to 10 of about 10,433 (113)
Vulnerable Narcissism and Celebrity Worship: The Mediating and Moderating Role of Commitment to Parasocial Relationships [PDF]
Behavioral SciencesThe current study further investigated the relationship between celebrity worship and vulnerable narcissism by examining the mediating role of commitment to parasocial relationships to a celebrity or media figure.
Lawrence Locker +2 more
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When fandom becomes a problem: Development of the Problematic Celebrity Fanship Scale using a representative adult sample [PDF]
BMC PsychologyBackground There has been considerable research interest in the personality characteristics and mental health of individuals showing excessive levels of celebrity admiration.
Ágnes Zsila +7 more
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Frontiers in Psychology, 2021 This research explored how perceived homophily and reverence of consumers bridge the gap between endorser characteristics and consumer-celebrity para-social interaction (PSI). Online surveys were utilized to collect data from consumers. The results based
Ke Zhang, Menghan Zhang, Chao Li
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WHAT IS CELEBRITY POPULISM? THE CASE OF THE CROATIAN SINGER MIROSLAV ŠKORO [PDF]
Družboslovne Razprave, 2021 The goal of this paper is to expound on the concept of celebrity populism, a phenomenon gaining strength across the world but still lacking a credible conceptual underpinning.
Berto Šalaj, Marijana Grbeša
doaj
Celebrity Brand Ambassador and e-WOM as Determinants of Purchase Intention: A Survey of Indonesian Celebrity Cake [PDF]
E3S Web of Conferences, 2020 This research aims to analyze the influence of celebrity brand ambassador, e-WOM quality, e-WOM quantity, and sender’s expertise on consumers’ purchase intention of celebrity cake in Indonesia (Yogyakarta, Solo, and Semarang).
Putri Utami Safira +2 more
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Frontiers in Psychology, 2022 Celebrity influence plays a significant role in fostering the consumers’ impulse buying tendency and purchase intention. In the modern advertising era, the celebrity endorsement characteristics have driven the firms’ promotion campaigns, stimulating ...
Mengmeng Liu
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Body, Space & Technology Journal, 2009 The Internet has both developed and challenged the predominant paradigms via which the phenomenon of celebrity is examined. This paper explores a variety of celebrity studies theories and tests their merits within the postmodern age of the Internet and ...
Zofia Sleziak
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Zhishi guanli luntan, 2022 [Purpose/Significance] Starting from the current situation of the construction of local celebrity literature resources, this paper explored the knowledge organization and association scheme of local celebrities' multi-source heterogeneous resources from ...
Wang Ziyi, Chen Chen, Wang Xianghua
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Journal of Applied Economics, 2023 Using the 2014 to 2019 Forbes China Celebrity Lists, this study empirically examined the relationship between celebrity shareholders and corporate risk. The findings suggest that celebrity shareholders increased corporate risk.
Jingwan Liu, Wei Tang, Xingzhu Zhao
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CELEBRITY ADVERTISEMENTS AND BUYING BEHAVIOUR OF TELEVISION VIEWERS [PDF]
ICTACT Journal on Management Studies, 2021 The use of celebrities as sponsors is an important concept of modern marketing strategy for product promotion. Celebrity accreditation increases sales and benefits organizations / products, celebrities themselves, and advertisement companies that produce
Santhosh Kumar Panigrahi
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