Results 11 to 20 of about 46,683 (286)
Celebrity chav : fame, femininity and social class. [PDF]
, 2010 There is nothing new about celebrity culture. It is an intrinsic feature of a world structured by mechanical reproduction. However, what has been visible over the last few years in Britain is a modulation of representations of celebrity figures in ...
Bennett, Bruce, Tyler, Imogen
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The 'public inquisitor' as media celebrity [PDF]
, 2010 This article looks at the development and utility of celebrity among high-profile political interviewers. Offering the revised description 'public inquisitor', the article presents an overview of the rise of the political interviewer as a celebrity form ...
Higgins, Michael
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An Examination of Contemporary Celebrity Endorsement in Fashion [PDF]
, 2015 This paper examines the contemporary relationship between fashion brands and celebrities. Noting the historic role of celebrities in fashion and their current prevalence in the industry, the paper moves beyond discussion of the motives and effectiveness ...
Wigley, Stephen M.
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The Influence of Celebrity Endorsement on Food Consumption Behavior
Foods, 2021 “Is consumer food behavior influenced by celebrity endorsement?”. This question remains unsolved despite celebrities constantly recommending different products in their social media networks. Much of the literature on celebrity endorsement focuses on the
Cristina Calvo-Porral +2 more
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Data on customer perceptions on the role of celebrity endorsement on brand preference
Data in Brief, 2018 This research presents data on the effect of celebrity endorsement on consumers’ brand preference. Copies of structured questionnaire were administered to 384 customers of telecommunication industry.
Ayodotun Stephen Ibidunni +7 more
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INFLUENCE OF CELEBRITY ENDORSER TOWARDS PURCHASE INTENTION ON SMARTPHONE SAMSUNG IN INDONESIA
Sains Manajemen, 2020 Celebrity endorsers is one of the effective marketing communications to attract consumers' attention, because celebrity endorsers have special dimensions such as attractiveness, expertise, and trustworthiness.
Nimah Sakinah
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No cause for celebration: the rise of celebrity news values in the British quality press [PDF]
, 2012 In their study of news values in in the British press Harcup and O’Neill (2001) noted that celebrity was one of the redefinitions of the ‘taxonomy of news values for the twenty-first century’.
O'Neill, Deirdre
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Quantifying the Evidential Value of Celebrity Endorsement: A p-Curve Analysis
International Journal of Communication, 2022 Celebrity endorsements have long been used as a promotional tool in marketing communication. However, literature has documented inconsistent findings on the effects of celebrity endorsements compared to no endorsement or noncelebrity endorsements ...
Shiyun Tian +3 more
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Kelaniya Journal of Management, 2017 All of us are consumers. We consume various product and services to fulfil our daily requirements and every time we have to decide what we buy, how we buy, where and when we buy.
J. D. T. Madhusanka
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BMC Psychology, 2023 The Absorption-addiction model suggests that people worship celebrities to compensate for some personal or social defects, so poor mental state is related to celebrity worship.
Rong Jia +4 more
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