Results 11 to 20 of about 32,162 (309)
CELEBRITY ADVERTISEMENTS AND BUYING BEHAVIOUR OF TELEVISION VIEWERS [PDF]
ICTACT Journal on Management Studies, 2021 The use of celebrities as sponsors is an important concept of modern marketing strategy for product promotion. Celebrity accreditation increases sales and benefits organizations / products, celebrities themselves, and advertisement companies that produce
Santhosh Kumar Panigrahi
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Celebrity chav : fame, femininity and social class. [PDF]
, 2010 There is nothing new about celebrity culture. It is an intrinsic feature of a world structured by mechanical reproduction. However, what has been visible over the last few years in Britain is a modulation of representations of celebrity figures in ...
Bruce Bennett +3 more
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Interpersonal dynamics of fame: celebrity discourses in commercial music artist’s romantic relationships [PDF]
, 2023 <p>Commercial music artists seek celebrity capital, which has central value in the music industry and broader society. Previous literature suggests that besides advantages, fame is connected to interpersonal issues in close relationships.
Isotalus, Pekka, Kakko, Katariina
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Young people's uses of celebrity: Class, gender and 'improper' celebrity [PDF]
, 2013 This is an Author's Accepted Manuscript of an article published in Discourse: Studies in the Cultural Politics of Education, 34(1), 2013, copyright Taylor & Francis, available online at: http://www.tandfonline.com/10.1080/01596306.2012.698865.In this ...
Mendick, H, Kim Allen, Heather Mendick
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Data on customer perceptions on the role of celebrity endorsement on brand preference
Data in Brief, 2018 This research presents data on the effect of celebrity endorsement on consumers’ brand preference. Copies of structured questionnaire were administered to 384 customers of telecommunication industry.
Ayodotun Stephen Ibidunni +7 more
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The 'public inquisitor' as media celebrity [PDF]
, 2010 This article looks at the development and utility of celebrity among high-profile political interviewers. Offering the revised description 'public inquisitor', the article presents an overview of the rise of the political interviewer as a celebrity form ...
Higgins, Michael
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Celebrity culture and public connection: bridge or chasm? [PDF]
, 2007 Media and cultural research has an important contribution to make to recent debates about declines in democratic engagement: is for example celebrity culture a route into democratic engagement for those otherwise disengaged?
Couldry, N., Markham, Tim
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Quantifying the Evidential Value of Celebrity Endorsement: A p-Curve Analysis
International Journal of Communication, 2022 Celebrity endorsements have long been used as a promotional tool in marketing communication. However, literature has documented inconsistent findings on the effects of celebrity endorsements compared to no endorsement or noncelebrity endorsements ...
Shiyun Tian +3 more
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Kelaniya Journal of Management, 2017 All of us are consumers. We consume various product and services to fulfil our daily requirements and every time we have to decide what we buy, how we buy, where and when we buy.
J. D. T. Madhusanka
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Is Celebrity Worship Increasing Over Time? [PDF]
Journal of Studies in Social Sciences and Humanities, 2021 Information about celebrities has steadily increased over time and is currently available every day in multiple venues. Our study examines whether extreme interest in celebrities has increased over the past 20 years. The Celebrity Attitude Scale appeared
Lynn E. McCutcheon* E-Mail: Najp1999@yahoo.com +1 more
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