Results 11 to 20 of about 10,582 (259)
The Influence of Celebrity Endorsement on Food Consumption Behavior
Foods, 2021 “Is consumer food behavior influenced by celebrity endorsement?”. This question remains unsolved despite celebrities constantly recommending different products in their social media networks. Much of the literature on celebrity endorsement focuses on the
Cristina Calvo-Porral +2 more
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Data on customer perceptions on the role of celebrity endorsement on brand preference
Data in Brief, 2018 This research presents data on the effect of celebrity endorsement on consumers’ brand preference. Copies of structured questionnaire were administered to 384 customers of telecommunication industry.
Ayodotun Stephen Ibidunni +7 more
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Is Celebrity Worship Increasing Over Time? [PDF]
Journal of Studies in Social Sciences and Humanities, 2021 Information about celebrities has steadily increased over time and is currently available every day in multiple venues. Our study examines whether extreme interest in celebrities has increased over the past 20 years. The Celebrity Attitude Scale appeared
Lynn E. McCutcheon* E-Mail: Najp1999@yahoo.com +1 more
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Quantifying the Evidential Value of Celebrity Endorsement: A p-Curve Analysis
International Journal of Communication, 2022 Celebrity endorsements have long been used as a promotional tool in marketing communication. However, literature has documented inconsistent findings on the effects of celebrity endorsements compared to no endorsement or noncelebrity endorsements ...
Shiyun Tian +3 more
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Kelaniya Journal of Management, 2017 All of us are consumers. We consume various product and services to fulfil our daily requirements and every time we have to decide what we buy, how we buy, where and when we buy.
J. D. T. Madhusanka
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BMC Psychology, 2023 The Absorption-addiction model suggests that people worship celebrities to compensate for some personal or social defects, so poor mental state is related to celebrity worship.
Rong Jia +4 more
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Hubungan antara Celebrity Worship dengan Body Image pada Penggemar Blackpink
Guidena, 2023 This study aims to identify the correlation between celebrity worship of the idol group Blackpink and the body image of Blackpink fans (Blink). Celebrity worship is a phenomenon that happens because of human interaction with social media, and body image ...
Gabriela Tumanan +1 more
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INFLUENCE OF CELEBRITY ENDORSER TOWARDS PURCHASE INTENTION ON SMARTPHONE SAMSUNG IN INDONESIA
Sains Manajemen, 2020 Celebrity endorsers is one of the effective marketing communications to attract consumers' attention, because celebrity endorsers have special dimensions such as attractiveness, expertise, and trustworthiness.
Nimah Sakinah
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Jurnal Manajemen dan Bisnis Kreatif, 2020 ABSTRAK Tujuan penelitian ini untuk mendapatkan bukti empiris mengenai “Pengaruh Iklan Media Sosial Instagram, dan celebrity endorser terhadap minat beli konsumen (studi kasus pada toko online shop Keripik pisang coklat Krispbo.id ...
Heny Herawati
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International Journal of Communication, 2022 This article looks into celebrity politicians’ social media campaigns during Indonesia’s 2019 elections. It examines the visual political communication strategies of celebrity politicians, particularly how they use their fame and celebrity status to ...
Annisa R. Beta, Taberez Ahmed Neyazi
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