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Celebrity endorsement in tourism: Attention, emotional arousal and familiarity

Tourism Management, 2023
Celebrity endorsement in tourism is utilised by global marketing practitioners to attract tourists to visit destinations. Despite this, studies are yet to assess the efficacy of two specific types of celebrity endorsement, a celebrity from the host ...
Li Yaoqi, Brent Moyle, Biqiang Liu
exaly   +2 more sources

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Examining the effects of authenticity fit and association fit: A digital human avatar endorsement model

Journal of Retailing and Consumer Services, 2023
Jinsong Huang, Yaqi Li
exaly  

Turning social endorsement into brand passion

Journal of Business Research, 2021
Trung Dam-Huy Thai, Tien Wang, Pham Thi Minh Ly   +2 more
exaly  

Supporting entrepreneurs: The role of third-party endorsement in crowdfunding platforms

Technological Forecasting and Social Change, 2021
Federica Massa Saluzzo, Inés Alegre
exaly  

Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit

International Journal of Advertising, 2020
Alexander P Schouten, Loes Janssen
exaly  

Fifty years of celebrity endorser research: Support for a comprehensive celebrity endorsement strategy framework

Psychology and Marketing, 2020
Christian Schimmelpfennig
exaly  

Human papillomavirus vaccination guideline update: American Cancer Society guideline endorsement

Ca-A Cancer Journal for Clinicians, 2016
Lacey Loomer, Robert A Smith, Debbie Saslow   +2 more
exaly  

A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects

International Journal of Advertising, 2016
Lars Bergkvist, Anne W Mägi, Hanna Hjalmarson   +2 more
exaly