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How Does Celebrity-Based Brand Endorsement Work in Social Media?—The Instagram Context
Social Sciences, 2022 In social media, there is a prevalence of celebrity-based brand endorsement. How such endorsement works precisely, though, has received scant research.
Namhyun Um
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Imaging process and VIP engagement [PDF]
Marketing (Beograd. 1991), 2007 It's often quoted that celebrity endorsement advertising has been recognized as "an ubiquitous feature of the modern marketing". The researches have shown that this kind of engagement has been producing significantly more favorable reactions of consumers,
Starčević Slađana
doaj
CELEBRITY ENDORSEMENT TERHADAP MINAT PEMBELIAN [PDF]
, 2023 This study aims to analyze the effect of celebrity endorsement on purchase intention. As well as looking for how the role of Celebrity Endorsement affects consumer buying interest. This study applied the Systematic Literature Review method.
Lailiyah, Fannisa NK +5 more
core +1 more source
Influences on the Endorsed Brand in Celebrity Athlete Social Media Interactions: The Moderating Role of Trustworthiness [PDF]
Sports Business JournalPurpose: This study aimed to investigate the factors affecting the interaction with the endorsed brand of the celebrity athlete on social media (the moderating role of the Trustworthy celebrity athlete).Methodology: In terms of purpose, this study is ...
Morteza Mohammadi +2 more
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Analysis of Efforts to Increase Income Taxes of Social Media Influencers in Endorsement Activities
Jurnal Administrasi Publik (Public Administration Journal), 2020 Technological developments in the era of globalization have brought changes to marketing techniques, by using social media. Marketing through social media is mostly done by influencers because it is easy to do and earns a fairly large income. The purpose
Fernaldi Anggadha, Haula Rosdiana
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Forest@, 2021 Italy is the first importer of wood-energy biomass worldwide, with tons of timber illegally imported every year and significant negative socio-economic and environmental consequences.
Ciliberti S +3 more
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Impact of Celebrity Endorsement on Customer with Reference to Mobile [PDF]
ITM Web of ConferencesThis paper analyze, impact of celebrity endorsement of products (Mobile) is the collaborating multichannel promotion of products or services This marketing provides customers time and location conscious of personalized information that promotes goods ...
Gaikwad Smita, Muley Anand
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Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Loneliness is associated with adverse physical and mental health outcomes and remains understudied in children and adolescents undergoing cancer therapy. Pediatric oncology patients may be at increased risk due to medical isolation and disruption of social networks.
Charlotte N. Stahlfeld +5 more
wiley +1 more source
UTICAJ ANGAŽOVANJA POZNATIH LIČNOSTI NA EFEKTIVNOST OGLAŠAVANJA I IMIDŽ BRENDA [PDF]
Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu, 2013 Brand advertising by using celebrity endorsement is a very popular strategy among marketers. This practice has been used for almost a century and its popularity has been constantly growing.
Slađana Starčević
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Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Children with sickle cell anemia (SCA) in low‐income settings are at risk of severe malnutrition, but optimal nutritional management has not been established. We evaluated an intensified ready‐to‐use therapeutic food (RUTF) regimen in children with persistent severe malnutrition after initial treatment and assessed whether early ...
Safiya Gambo +9 more
wiley +1 more source