Results 71 to 80 of about 183,455 (284)

The Influence of Sports Celebrity Credibility on Purchase Intention: The Moderating Effect of Gender and Consumer Sports-Involvement

BBR: Brazilian Business Review, 2016
This study investigates the effects of sport’s celebrity endorsement on purchase intention. More specifically, this study seeks to (1) identify the extent to which the sports celebrity’s credibility influences consumer purchase intention; (2) the extent ...
Natalie Bragança Düsenberg, Victor Manoel Cunha de Almeida, João Guilherme Barbosa de Amorim   +2 more
doaj  

Endorsement Framing in Advertising: Enhancing Consumer Evaluation through Perceived Personalness

Journal of Indonesian Economy and Business
Introduction/Main Objectives: While prior research highlights the importance of personalness in advertising, little attention has been given to how linguistic framing alone can create this effect. Background Problems: This study addresses whether simply
Irsa Wafiatul Qisthi, Felix Septianto
doaj   +1 more source

Bone Mineral Density After Contemporary Treatment for Acute Lymphoblastic Leukaemia: A Matched Cross‐Sectional Study

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Reduced bone mineral density (BMD) has been reported in survivors of childhood and young adult acute lymphoblastic leukaemia (ALL); however, data from cohorts treated with contemporary protocols and including matched controls remain limited.
Karen Schow Jensen, Mette Tiedemann Skipper, Niels Holtum Birkebæk, Kjeld Schmiegelow, Thomas Leth Frandsen, Bente Langdahl, Rikke Beck Jensen, Asger Roer Pedersen, Christian Mølgaard, Liv Andrés‐Jensen, Birgitte Klug Albertsen   +10 more
wiley   +1 more source

Hidden guarantee (giro) [PDF]

Zbornik Radova Pravnog Fakulteta u Nišu, 2019
Bearing in mind the great legal significance of the bill of exchange and its widespread use in domestic and international finance, the author determined to analyze the issue that has proven to be very controversial in practice. That is a so called hidden
Radić Irena
doaj  

Parents of Youth With Cancer Report on Their Psychosocial Care: iSTEPPP Survey Finds Alignment and Gaps With Standards

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background The Standards for Psychosocial Care for Children with Cancer and Their Families guide the provision of comprehensive psychosocial care. Parallel to research characterizing implementation of the Standards from the perspective of providers, this study examines implementation of the Standards from the perspective of parents of youth ...
Emily M. Pariseau, Kimberly Buff, Michele A. Scialla, Kimberly S. Canter, Lori Wiener, Victoria Sardi‐Brown, Julia B. Tager, Kamyar Arasteh, Anne E. Kazak   +8 more
wiley   +1 more source

Celebrity endorsement

, 2013
This article outlines key theory related to celebrity endorsement. In doing so, we consider the benefits and challenges involved in deploying the symbolic capital associated with celebrity onto other brands.
Guest, D.E., Zhiyuan S. Tan, Peterson, R S, Nicholson, N, Harvey, S R, Needle, D., Kooij, T.A.M., Tan, Zhiyuan, Cowton, Christopher, Cowton, Christopher J., Christopher J. Cowton, Moos, Bernhard, Brownlie, Douglas, Wagner, Heinz-Theo, Cooper, Cary 1940-, Hewer, Paul, Kerrigan, Finola, Narayanan, V. K.   +17 more
core   +2 more sources

The effectiveness of celebrity endorsement in aspiring new celebrities: Examining the effects of brand, congruence, charisma and overexposure [PDF]

RAUSP Management Journal, 2018
Purpose - Celebrity endorsement is a phenomenon widely used by companies and studied by researchers. Despite the generally positive aspects of endorsement on the evaluation of products, in some cases, celebrities cannot substantially help promote ...
Otávio Freire, Filipe Quevedo-Silva, Diego Senise, Pedro Scrivano   +3 more
doaj   +1 more source

Exercise Capacity, Physical Activity, Fatigue, and Neurocognitive Function in Adult Survivors of Childhood Acute Lymphoblastic Leukemia

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Adult survivors of childhood acute lymphoblastic leukemia (ALL) are at risk of reduced exercise capacity, decreased physical activity levels, persistent fatigue, and neurocognitive deficits. The aim was to investigate exercise capacity and physical activity levels of adult survivors of childhood ALL and their associations with ...
Laura Jess, Gustaf Glavå, Simon Skau, Hans‐Georg Kuhn, Maria Bäck, Marianne Jarfelt   +5 more
wiley   +1 more source

“We Cannot Talk as a Family”: Complexities of Survivorship Communication Among Hispanic/Latino Young Adult Survivors of Childhood Cancer, Parents, and Clinicians

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Young adult childhood cancer survivors (YA‐CCS) have an increased risk of treatment‐related health complications throughout their lives. Lifelong survivorship care is recommended, yet many YA‐CCS experience disruptions in care during pediatric‐to‐adult transitions and do not receive recommended survivorship care.
Kevin Shanchen Pu, Nicole Fernández‐Viña, Briana C. Martin‐Villa, Daniela Ramirez, Rebecca M. Lewinsohn, Mary Smith, Heidi Boynton, Lidia Schapira, Stephanie M. Smith   +8 more
wiley   +1 more source

Optimizing Law Enforcement in the Case of Online Gambling Promoters/Endorsements

Media Iuris
This study aims to investigate strategies for optimizing law enforcement in cases of online gambling promoters or endorsements. The primary objective is to analyze the effectiveness of existing legal measures and explore potential improvements or ...
Haryo Cokronegoro, Handoyo Prasetyo
doaj   +1 more source