Results 191 to 199 of about 3,564 (199)

Endorsements

2005
Roger S. Pressman, Mark W. Maier
openaire   +1 more source

Who endorses whom? Meanings transfer in celebrity endorsement

Journal of Product and Brand Management, 2010
exaly  

Ideas endorsed, credit claimed: Managerial credit claiming weakens the benefits of voice endorsement on future voice behavior through respect and work group identification

Human Relations
Wen Wu, Yijing Lyu, Hana Johnson
exaly  

Endorsement

2018
openaire   +2 more sources

An Endorsement

International Society of Hair Restoration Surgery, 1993
openaire   +1 more source

Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: A moderated serial-mediation model

Journal of Retailing and Consumer Services
Zhou Qi, Bin Li
exaly  

Endorsements

2006
openaire   +1 more source

Endorsements

2016
openaire   +1 more source

Endorsements

2019
openaire   +1 more source