Results 21 to 30 of about 185,871 (253)
Taxing Celebrity Social Media Endorsements Income: A Preliminary Study of Instagram Celebrities
Journal of Accounting and Investment, 2020 This study investigates how tax treatment should be done for a celebrity of Instagram (Celebgram) income obtained from endorsement activities on social media.
Afrizal Tahar +2 more
doaj +1 more source
Guidelines for the diagnosis, prevention and management of osteoporosis
Reumatismo, 2016 Osteoporosis poses a significant public health issue. National Societies have developed Guidelines for the diagnosis and treatment of this disorder with an effort of adapting specific tools for risk assessment on the peculiar characteristics of a given ...
M. Rossini +13 more
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“DEAR SIS”: A Case Study on Trust Cultivation on Indonesian Facebook Online Craft Stores
Journal Communication Spectrum, 2019 Advances in communications technology have allowed new forms of trade, i.e., through online means between sellers and customers. The use of the Facebook social networking platform as a tool for online business has questioned the factors influencing the ...
Fitria Mayasari, Indra Khrisnamurti
doaj +1 more source
Journal of the Academy of Business and Emerging Markets, 2021 This study aims to investigate context in advertisements, with a focus on cultural preferences of online consumers. For this, Hall’s context model is used that differentiates between high/low context messages and cultures.
Peter Broeder
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Ianna Journal of Interdisciplinary Studies, 2023 Background: Political endorsement remains one of the global strategies that features visibly during electioneering campaigns. Such endorsements are usually communicated to the electorate through the media.
Celestina Ongwayozi Audu
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YouTube Endorsement and Changes in the Web 2.0's Advertising Industry
Jurnal Aspikom, 2020 The internet provides an alternative for product owners to advertise with new media. Web 2.0 is an advanced phase of Internet technology that allows users to contribute to Internet content, which ultimately makes the Internet interactive.
Taruna Budiono, Agus Triyono
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How Does Celebrity-Based Brand Endorsement Work in Social Media?—The Instagram Context
Social Sciences, 2022 In social media, there is a prevalence of celebrity-based brand endorsement. How such endorsement works precisely, though, has received scant research.
Namhyun Um
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Imaging process and VIP engagement [PDF]
Marketing (Beograd. 1991), 2007 It's often quoted that celebrity endorsement advertising has been recognized as "an ubiquitous feature of the modern marketing". The researches have shown that this kind of engagement has been producing significantly more favorable reactions of consumers,
Starčević Slađana
doaj
CELEBRITY ENDORSEMENT TERHADAP MINAT PEMBELIAN [PDF]
, 2023 This study aims to analyze the effect of celebrity endorsement on purchase intention. As well as looking for how the role of Celebrity Endorsement affects consumer buying interest. This study applied the Systematic Literature Review method.
Lailiyah, Fannisa NK +5 more
core +1 more source
Influences on the Endorsed Brand in Celebrity Athlete Social Media Interactions: The Moderating Role of Trustworthiness [PDF]
Sports Business JournalPurpose: This study aimed to investigate the factors affecting the interaction with the endorsed brand of the celebrity athlete on social media (the moderating role of the Trustworthy celebrity athlete).Methodology: In terms of purpose, this study is ...
Morteza Mohammadi +2 more
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