Results 251 to 253 of about 185,871 (253)

Celebrity endorsements: a literature review and research agenda

International Journal of Advertising, 2016
Lars Bergkvist
exaly  

Investigating the effect of social endorsement on customer brand relationships by using statistical analysis and fuzzy set qualitative comparative analysis (fsQCA)

Computers in Human Behavior, 2020
Trung Dam-Huy Thai, Tien Wang
exaly  

Who is the attached endorser? An examination of the attachment-endorsement spectrum

Journal of Retailing and Consumer Services, 2018
Natalya Saldanha, Kaleel Rahman, Rajendra Mulye   +2 more
exaly