Results 101 to 110 of about 185,871 (253)

The Brand’s Effect on the Evaluation of Advertising Endorsed by Celebrities: an Experimental Study

BBR: Brazilian Business Review, 2015
Celebrity endorsement aims to influence consumers to buy advertised products. In endorsing products, celebrities transfer their attributes to the objects, making them more desired by consumers.
Leonardo Aureliano-Silva, Evandro Luiz Lopes, Otávio Bandeira De Lamônica Freire, Dirceu da Silva   +3 more
doaj  

The effect of Visual Aesthetic and Endorser Type on Attitude Toward Advertising, Attitude Toward Product, and Purchase Intention Vegan Food

Jurnal Manajemen Teori dan Terapan
Objective: The COVID-19 pandemic has encouraged people to adopt healthier lifestyles, yet available information remains scarce. Marketers often utilize advertising to educate the public, but ads must be engaging to capture attention.
Nidia Artanti Gozali, Dien Mardhiyah, Ali Imaduddin Futuwwah, Riedha Sabila Ardian Yusvianty   +3 more
doaj   +1 more source

Association Between Individualized Education for Kidney Replacement Therapy Modality Selection and Peritoneal Dialysis Initiation: A Cross‐Sectional Study

Therapeutic Apheresis and Dialysis, EarlyView.
ABSTRACT Introduction Peritoneal dialysis (PD) is an established home‐based kidney replacement therapy (KRT), but its uptake remains low in Japan. We evaluated whether individualized education in a dedicated outpatient clinic was associated with the initiation of PD.
Yasuko Ito, Ryuichi Yoshimura, Takaki Yamauchi, Yuta Funakoshi, Hirotaka Sonoda, Seiji Kobayashi, Hiroyuki Terawaki, Takafumi Ito   +7 more
wiley   +1 more source

SOME THEORETICAL AND PRACTICAL ASPECTS ABOUT THE FUNCTIONING MECHANISM OF BILL OF EXCHANGE RELATIONS AND BILL OF EXCHANGE EXECUTION [PDF]

Challenges of the Knowledge Society
This study aims to analyze the mechanism of operation of bills of exchange and bill of exchange execution from a theoretical and practical perspective. In this sense, the first research objective will aim to identify the mechanism of formation of bills ...
George-Bogdan IONIȚĂ
doaj  

Ethical Challenge of Fashion Influencers Endorsement: Analysing Communication and Consumption Culture

JKG (Jurnal Komunikasi Global)
The fast fashion trend is gaining popularity due to the presence of fashion influencers on social media despite its adverse impact on environmental sustainability.
Moch Zihad Islami, Yoga Aditya Leite, Dian Aris Munandar, Yuana Novita Sari, Sonjoruri Budiani Trisakti   +4 more
doaj   +1 more source

Does Opportunistic Fraud in Automobile theft Insurance Fluctuate with the Business Cycle ? [PDF]

We analyze the empirical relationship between opportunistic fraud and business cycle. We find that residual opportunistic fraud exists both in the contract with replacement cost endorsement and the contract with no-deductible endorsement in the Taiwan ...
Georges Dionne, Kili C. Wang
core  

Enteropathogenic E. coli shows delayed attachment and host response in human jejunum organoid‐derived monolayers compared to HeLa cells

FEBS Letters, EarlyView.
Enteropathogenic E. coli (EPEC) infects the human intestinal epithelium, resulting in severe illness and diarrhoea. In this study, we compared the infection of cancer‐derived cell lines with human organoid‐derived models of the small intestine. We observed a delayed in attachment, inflammation and cell death on primary cells, indicating that host ...
Mastura Neyazi, Pilar Samperio Ventayol, Natalie Burkard, Nicolas Schlegel, Carmen Aguilar, Sina Bartfeld   +5 more
wiley   +1 more source

Endorsement scores for complex images.

, 2020
Endorsement scores for complex images.
K. Suzanne Scherf (8394078), Margaret S. Benda (8394075)   +1 more
core   +1 more source

Organoids in pediatric cancer research

FEBS Letters, EarlyView.
Organoid technology has revolutionized cancer research, yet its application in pediatric oncology remains limited. Recent advances have enabled the development of pediatric tumor organoids, offering new insights into disease biology, treatment response, and interactions with the tumor microenvironment.
Carla Ríos Arceo, Jarno Drost
wiley   +1 more source

Endorsement dalam mempengaruhi citra produk [PDF]

, 2020
This article was a study of endorsement in affecting productÂ’s image. Endorsement is one of some ways in marketing strategy to launched a promotion for the itÂ’s company.
Aletheia, Charistantya Iddo
core